AP’s interactive trade show hits the right notes in Harrogate

1400664372156-AutoInsider-Live-ahead-of-the-doors-being-opened-in-Harrogate-(1024x685)Last Thursday saw Andrew Page successfully hold its first AutoInsider Live interactive trade show and hailed it as the start of many, with further dates set to be announced.

The show held at the Yorkshire Exhibition Centre in Harrogate, the home of one the first AP branches, was an opportunity for technicians, apprentices and students to experience live technical demonstrations, displays and seminars, as a number of well-known suppliers also attended the show.

On the day, more than 450 people visited AutoInsider Live, with 43 aftermarket suppliers of parts, tools, training and equipment in attendance, including Bosch, Mintex, BM Catalysts, Corteco, TRW, NGK and Bosal.

Roy Toral, Customer Development Manager for Mintex, a long-standing partner of Andrew Page, said: “We were really pleased with the quality of the attendees, who were knowledgeable and engaged with the show. There was a great buzz around the event, and we were able to arrange visits to local colleges to give the students best practice demos on the back of the right people attending.”

“For us, attending was about getting the brand out there to raise awareness and meet the customers directly,” added Tony Gilson, Area Sales Manager for Bradbury Equipment. “We are very happy that we were able to do that, and the fact that we managed to do a substantial amount of business on the day was a fantastic bonus.”

The show was seen as a huge success by all involved and as a result the next date for the second interactive trade show will be October 16, although the venue and location is still to be announced.

Pick up next month’s edition of CAT, out June 13, where there will be a full review of the show.

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- who has written 1199 posts on CAT Magazine.


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