Archive | August, 2010

Tetrosyl revamps Bluecol packaging for Winter sales

The new Bluecol branding retains the robin logo

The new Bluecol branding retains the robin logo

Bluecol stockists will soon see a new-look range of the screenwash and antifreeze hitting their shelves when supplier Tetrosyl relaunches the brand this winter.

The relaunch of Bluecol for 2010/11 involves the addition of several new products and redesigned labels across the entire range.

The packaging has also been revamped with custom-designed blow-moulded containers now available in 500ml and 1-litre sizes.

The design combines curves with neck collars designed to more easily catch the eye of browsers, while a large labelling area enables Tetrosyl to make the most of the redesigned branding and the iconic robin logo.

Richard Woodward, product manager at Tetrosyl, said the new bottle: “underlines Bluecol’s quality and heritage”.

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Federal-Mogul in strategic piston rings acquisition

Federal-Mogul has acquired the Daros Group, a privately-owned supplier of piston rings for large-bore engines used in industrial energy generation and commercial shipping,

“The market for industrial engine piston rings is growing, as global energy companies and expanding global logistics providers require additional power generation and shipping capacity,” said José Maria Alapont, the company’s president and CEO.

He added: “This acquisition also will enable Federal-Mogul to capitalise on new market growth utilising integrated global engineering and manufacturing capacity.  Federal-Mogul expects further sales opportunities in global industrial markets as customers increase orders for industrial engine refurbishment.”

The Daros business adds approximately 220 employees to Federal-Mogul’s global operations and the acquisition includes manufacturing locations in China, Sweden and Germany.

After the Daros business is integrated into Federal-Mogul, industrial piston rings will be sold under the Federal-Mogul Goetze and Daros brands, according to their respective market presence and engine type.

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RMIF’s Kitemark bodyshop members get press promise

The Retail Motor Industry Federation has added its weight to the BSI’s bid to promote the Bodyshop Kitemark to motorists.

The Federation has committed to secure local press coverage for all of its bodyshop members that achieve the Kitemark.

Graham Threlfall, head of RMI Bodyshop, said: “It’s such a great achievement to gain a Kitemark, and a clear indicator to the public that they can expect high quality and safe repairs.”

Claire Lynam, head of communications at BSI EMEA, added: “The Kitemark is only awarded to bodyshops that meet the most stringent of criteria.

“It is recognised by 82% [and] trusted by 88% of the UK adult population so obtaining a Kitemark license for vehicle body repair will have a positive impact on the future of their business.”

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Micheldever signs Protyre chain to Motor Codes standard

Micheldever signs Protyre chain to Motor Codes standard

Micheldever Tyre and Auto Services has signed up to the Motor Industry Code of Practice for Service and Repair.

The company, which sells some 6 million tyres a year via a national customer base of 4500 retailers, has subscribed its 50 Protyre-branded outlets to the Code.

“The decision… was taken after extensive research into both our customers’ requirements and the need for the whole industry to raise its standards,” said Simon Hiorns, retail director at Micheldever.

“We recognise that in many cases the motor industry needs to build trust with its customers, as over the years, this has been eroded by ‘cowboy traders’.

“We’re looking forward to… providing our customers with greater confidence that we will provide an outstanding service while giving them a route to recourse if things go wrong.”

“Motor Codes is delighted that Micheldever has subscribed to Motor Codes, particularly as it was identified as a key priority for its customers,” said Chris Mason, Motor Codes director.

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Great British Bearmach takes on Jaguar parts

Great British Bearmach takes on Jaguar parts

Caerphilly-based Land Rover parts specialist Bearmach has been appointed as an authorised European distributor for Jaguar parts.

The news comes a month after the Jaguar marque celebrated its 75th anniversary with a return to Le Mans.

And Peter Whitehouse, the distributor’s MD, said the partnership would be kicked-started with an initial £250,000 invesment in fast-moving stock with the full 67,000 Jaguar parts range available.

He added: “Bearmach has built its business and reputation on quality, customer service and availability…

“We intend to use these attributes to promote Jaguar parts sales to existing and new customers.”

Former Unipart Jaguar parts expert and Otraps MD Graham Payne has been appointed account manager for the new range.

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