A1 motor factors to increase trade marketing

A1MFA1 motor factors members have agreed to increase the scope of its trade marketing program.

At a recent meeting of members of the group, it was agreed that independent factors need to fight harder to stay afloat in a turbulent market.

As part of the new initiative, the A1 group will be providing its factor members with a range of new marketing material. The group says this material can be personalised for each individual member. The marketing material is also designed to allow members to maintain existing industry partnerships and grow closer business relationships with customers.

The range includes sales and information brochures, regular customer special offer and incentive flyers, garage job diaries and year planners.

The group says it is interested in speaking with independent motor factors that might consider joining the A1 motor factors group.

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