HELLA ANNOUNCES NEW PLANT AND BUSINESS DEAL

HELLA ANNOUNCES NEW PLANT AND BUSINESS DEAL

Hella and BHAP tie the knot

AS PART OF growing demand for its vehicle lighting systems, Hella has opened a new production plant in Tianjin, China valued in low-to medium double-digit million euro.

The opening of the site follows a joint venture between Hella and Beijing Hainachuan Automotive Parts Co. Ltd. (BHAP) – a subsidiary of the BAIC Group, which will see both parties collaborate on LED headlamps, rear combination lamps, car body lighting and interior lighting under the newly formed entity, ‘Hella-BHAP’.

Markus Banner, Member of the Hella Management Board, said: “The new plant will strengthen our market position on one of the world’s major automotive markets. When extending our structures locally here on site, we are also very consciously counting on collaboration with successful Chinese partners such as BHAP. And that is because such cooperation means that we will be able to meet the needs of local customers even better than ever before.”

“Tianjin, where the new factory is located, is of strategic importance to the Chinese automotive industry as many of our key customers are located nearby”, said BHAP General Manager Chen Bao, “Hella is a perfect partner for BHAP, and we join hands to develop the automotive lighting business in this region and provide our clients with the best services and support,” adding that its cooperation will gradually expand into  electronics and aftermarket.

The new location employs100 staff with plans to extend this number to 250, along with its current site and 12,000 sq m production facility in due course.

 

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AUTOZONE MOVES TO NEW PREMISES

AUTOZONE MOVES TO NEW PREMISES

Downpatrick site for factor

Following several months of building work, Autozone Car Parts has moved into its new 9,000 sq ft premises in Downpatrick, Northern Ireland.

The site is five times larger than its predecessor housing four vans that deliver within a 20 miles radius. A retail area has also been built into the front of the motor factor to entice more trade customers into the store.

“We took the opportunity to also rebrand Autozone, acquiring a new logo which features throughout the new premises, on staff uniform and vans”, said Owner Stevie Vaughan, concluding, “None of this would have been possible without the support of our many suppliers, whom we hope to involve in our open week events in early 2018, the staff and of course our customer base.”

The Northern Ireland-based factor is not to be confused with the giant U.S chain of the same name.

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VOLVO INVESTS IN £6MILLION TRAINING FACILITY

VOLVO INVESTS IN £6MILLION TRAINING FACILITY

Volvo’s Daventry premises

A new Training and Development Centre has been opened by Volvo Car UK, following a recruitment drive to employ 300 new technicians into its dealer network by 2020.

The Daventry-based premises comes as a £6m investment that will offer year round training for Volvo staff and its retail network. To support this, the site contains a 16-vehicle bay workshop, accompanied with a spacious auditorium and classrooms featuring remote video and web-based technologies for supporting off-site and online training. In addition, the centre is equipped to assist technicians with servicing electric and autonomous vehicles.

The launch will help streamline the firm’s operations including its new Volvo Retail Experience (VRE) and Volvo Personal Service (VPS) retail initiatives as Jon Wakefield, Managing Director of Volvo Car UK, highlights: “I’m very proud of our new training facility, which represents a significant commitment to both our operations in Daventry and our retailer network throughout the country.

“The site is a fitting accompaniment to Volvo’s transformation into a true premium car brand that is a technological leader, as well as the big improvements we are
introducing to the customer experience.” The dealership is already hosting training programmes for its new XC40 premium compact SUV that will appear in UK retailers early this year. The full list of courses can be accessed via Volvo’s website (volvocars.com).

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ASA FINDS BMW AD ‘MISLEADING’

ASA FINDS BMW AD ‘MISLEADING’

BMW i3 model

The Advertising Standards Authority (ASA) has upheld a complaint against BMW regarding a paid-for Facebook post, which featured a video claiming its i3 model contained ‘zero emissions’ in the voice-over and subtitles on screen.

The complainant challenged whether the claim: “With zero emissions, the i3 is a clean car and helps to give back to the environment” could be ‘substantiated’.

BMW (UK) responded saying that its i3 vehicle came in one model with the addition of a ‘range extender’ as an option. The firm said this comprised of a small petrol engine that didn’t drive the car unlike hybrid versions and instead, maintained the state of the charge of the battery, allowing the car to run purely on electric. In addition, BMW told the advertising watchdog that the reference to ‘clean car’ ‘should have been interpreted in the same manner as when consumers compare an electric car to their previous petrol ones as electric versions are considered better for the environment.

Despite the VM’s evidence, the ASA found this ad breached the rules, because it does still have a petrol engine, albeit one that isn’t connected to the drivetrain.

“We noted that BMW considered the statement was meant as a comparison between buying an electric car and buying a petrol car rather than not buying a car at all. However, we did not consider that this was sufficiently clear in the ad and concluded that the claim was misleading,” the ASA said in a statement.

The ad cannot appear again in its current form and has told BMW to ensure its environmental claims in relation to all-electric vehicles are clear in the future.

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MAINTAINING EMISSION STANDARDS

MAINTAINING EMISSION STANDARDS

Launch DPF Gun

With CO2 emissions on the rise, how are suppliers preparing workshops accordingly?

unless you have your head in the sand, you’ll notice that the tide has turned for emissions and for light diesels in particular. Last month, almost anything registered before 2005 was effectively banned from central London, thanks to the so-called Toxicity Charge. What’s more, these standards are only likely to get tougher, with a diesel emissions check at MOT among many options being mooted by those in power. This isn’t necessarily a bad thing: Everyone wants fresh air and there are a number of products to help clean up diesel engines.

One technology that has kept VMs in line with their objective is Exhaust Gas Temperature Sensors (EGTS), designed to protect components exposed to hot exhaust gases from overheating. Julian Goulding, UK Marketing Manager at Delphi elaborates, “Exhaust gas temperature sensors play a crucial part in modern vehicles. From Euro 5b, all diesel vehicles had to have EGTS, with each car having up to six sensors, they’ll become an increasingly important service item.” He adds that these parts can and do fail, which is hardly surprising given the hellish temperatures that they endure. However, an EGTS problem is often misdiagnosed.

TRAINING AND WEB PLATFORMS
To counter this, Goulding suggests workshops can enrol onto a number of training courses in order to repair these systems confidently. Based at its Warwick Centre, the parts maker hosts various programmes, with training that can also be accessed via its’ digital channels; which provides information on fitting sensors and diagnosing faults successfully. Helen Goldingay, UK Marketing and Communications Manager at Hella, concurs, stating that although most garages are up-to-speed with EGTS, attention on newer technology must be brought to the forefront. She expands, “Due to the growth in use of the micro hybrid (start-stop) systems, intelligent battery sensors, which play a crucial in the battery management function that are part and parcel of the system, are clearly a growth area, as are those directly connected with emission controls, like exhaust gas pressure and air quality sensors.

‘Technicians are aware of the growth in the number of sensors that modern vehicles require, but what is more important than actually knowing every sensor itself, is the ability to identify where a fault lies and have the equipment to reinstate the management system once the component has been changed.” To facilitate this, various web platforms have been launched by the company in recent years. This includes Tech World for technicians as well as Partner World for factors and others in the supply chain.

CLEANING AND TESTING

It’s all well and good being able to diagnose faults with these parts, however, carbon build-up on EGR valves, DPF’s and injectors can restrict sensors from detecting problems within the fuel and exhaust system. Carbon build- up or post combustion carbon as it’s otherwise known, is a result of vehicles running in conditions where they can’t reach their full temperature; resulting in heavy quantities of carbon being burnt.

Fortunately, the aftermarket isn’t starved of chemical products to help with this. Various potions that are poured in the fuel or in the crankcase, as well as several machines have come onto the market in recent years. One of the most recent entrants in this sector comes from diagnostic equipment supplier Launch UK. The company has recently launched a device called a DPF Gun as well as various pour-in chemical cleaning products. Richard Collyer, Product and Equipment Specialist at the firm, expands, “Once vehicles are full of carbon, the EGR valve can’t operate properly and can blow electronically. Once this occurs, it will need changing.”

Euro5 BM

FACING FEARS
Akin to this, Mark Blinston Commercial Director at UK manufacturer BM Catalysts, encourages independents to get involved in servicing DPFs themselves, instead of dismantling and sending them off to dealers, which he says can be a ‘costly move’ for the garage. However, there is still a ‘fear’ around this technology that he brings to light, “The general perception is that garages are worried that if they get it wrong, it will be expensive”, he continued, “There’s been a lot of noise about this in the news where the BBC recently done a report revealing a shocking number of vehicles being driven on roads that are not fitted with them. This is one reason why some garages aren’t getting involved.”

To face this fear head on, Blinston explains that the firm has produced some point- of-sale material, training sessions and technical information for technicians. This also goes along with a number of new offerings for its’ core lines of catalytic converters, pressure pipes and DPFs. He concluded, “We have invested in many resources and developments over the last year by adding 245 new part numbers in 2017 covering 30 million vehicles across Europe.”

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MAINTAINING A PROFESSIONAL STANDARD

MAINTAINING A PROFESSIONAL STANDARD

Garage owner Graham Gent invites CAT up to MOT-A-CAR in Sittingbourne, Kent

As the festive season approaches, most workshops will be embracing the spirit of Christmas by means of winter health checks as well as changing batteries, bulbs and wiper blades – all of which are things that boom in the colder months.

Although this is a buoyant time for garages, one business in particular has been busier than normal. Sittingbourne-based MOT-A-CAR was our
destination today, where the team have been working tirelessly to get their new Van Shop up and running.

VAN SHOP
Launched a month earlier, the new unit has allready attracted leasing companies, that have started booking in their van fleets. for servicing. Garage Owner Graham Gent explained: “We have always serviced vans, but we felt a need to separate the units we currently have.”

“We do everything in here from motorcycle testing to mini buses classes one, two, three, four, five and seven”. He adds that wife and business partner Claire, deals with the marketing aspect of the firm, using her expertise to spread awareness of its latest addition through the company’s website and social media platforms.

UNITS AND SERVICES
As Gent already touched on, the business contains several units that all serve a different purpose. Apart from the newcomer, a Tyre Shop with a class four MOT bay occupies the site, alongside the main workshop space – used for servicing a mishmash of vehicles from farmers Land Rovers to high-end, executive cars. The workshop also contains a reception area featuring oils and additives from the likes of Forte and Mobil, that were stacked along counter display stands on our arrival.

Besides general MOT repairs, there are plenty of services in the company’s itinerary, as Gent brings to our attention, “We’ve got a total of four vehicles that go out for car collections and deliveries”. When asked what areas are covered, he said: “We travel anywhere in Swale from the Medway towns to Maidstone and Canterbury. We have been further afield, but the difficulty is time out of the workshop, so we have to monitor this accordingly,” adding that a vehicle recovery process is also provided by the firm, which would explain the large pick-up truck parked outside the premises.

BUSINESS GROWTH
The company’s expansion over the years comes down to several factors. However, Gent says the main one is the team’s work ethic, something that has been difficult to identify when recruiting potential candidates prior. “The biggest challenge has been employing staff”, Gent recalls, “Many people coming into the trade aren’t as driven as they should be. They don’t see it as a profession but rather as a job, and unfortunately, there’s too many kids coming out of college that don’t seem motivated.”

The owner plans workshop expansion

Teething troubles aside, the business employs seven technicians bringing experience from fast-fits, independent garages and dealerships up and down the country. Gent himself is a Master Technician who began his training as a young man at a nearby Ford Dealer. He later moved on to manage a workshop at a local Renault dealership, before opening the business with wife Claire 15 years ago.

Gent mentions that the team have ‘tapped into the data and report side of its Garage Data System (GDS)’, thus enabling them to exploit further sales and margin opportunities. This internal programme has proved a necessary asset with the garage reporting an annual turnover of £500,000 last year.

CONNECTED FUTURE
While talks in the aftermarket revolve back to connected cars, Gent is aware of this technology and how it may impact business in the foreseeable future. With that said, he is in the midst of putting infrastructure in place to safeguard the company. This will involve investing in another unit on-site for repairing electric and hybrid vehicles, as well as acquiring some charge points and an electric vehicle bay.

Of course, training on these systems is fundamental, but Gent seems to have this under control as he prepares to enrol staff onto relevant courses next year. He concluded: “We have to balance courses with our technicians’ levels and experience. It’s about finding the right place and training provider. We also want to buy a few more workshops to expand our brand, but again, it’s all about finding the correct location.” We look forward to visiting Gent’s new sites in the near future.

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MARATHON ACQUIRES NEW WAREHOUSES

MARATHON ACQUIRES NEW WAREHOUSES

Independent wholesaler Marathon Distribution has acquired two warehouses bringing its’ branch network to 14 sites. The move comes as part of a business strategy to improve its’ Northern logistic operations.

The Warrington distribution centre has recently opened its’ doors to trade customers.

Meanwhile, construction work on the new Gateshead site is still underway and should be functional by February next year.

The opening of these centres has also sparked a recruitment drive, creating a number of job opportunities and an internal shake-up, as Adrian McComas, Sales and Marketing Manager at Marathon Distribution, elaborates: “Several colleagues from our Castleford and Redditch depots will be transferring over to the new Warrington site.” He continued, “Regional Director Lee Pearsall has been appointed to manage operations for this part of the country.”

More branches are in the pipeline. McComas concluded: “We will also be looking to expand into Scotland in 2018 to enable us to service our Scottish customers more efficiently. We’ve already got substantial business in the North East and West of England, so it will make it easier to service those areas and gives us an opportunity to develop the business more, with more frequent opportunities for our stockists.” We look forward to reporting on these new sites when they go live next year.

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MAJOR PLAYERS IN THE MINI MARKET

MAJOR PLAYERS IN THE MINI MARKET

Simon Jackson and Justin Jeffery explain why stock holding is key to the running of Mini Spares.

We’re waiting at Mini spares, which differs from the usual display of polish, wheel trims and buckets that usually surround a factors trade counter. Instead, it looks more like a mock-shop showroom as it has an eclectic range of classic Minis on display. Models to note include a 1963 Morris Traveller, a red 1971 Cooper S and a Monte Carlo Mini on display, among others.

While we could stop and stare at these vehicles all day, we had to remind ourselves that the team were busy and we needed to get on with business. With that said, Co-Director Justin Jeffery and General Manager Simon Jackson greeted us, of whom are both old hands in the industry; beginning their careers at the firm as teenagers. Both of them have seen their fair share of changes to the company and market: “When we started at this premises over two decades ago, you could ring up a company and have 10 CV joints sent out to you, and if you ran out, you could easily order another 10.” said Jackson, “For us to do that now, it’s near enough impossible to get a European manufacturer to even begin to talk to us. That’s how everything has changed.”

STOCK HOLDING
To overcome this obstacle, the team relocated from their previous site in Friern Barnet to a purpose-built warehouse that has grown exponentially since first opening. Elaborating on Jackson’s earlier sentiment, Jeffery said, “This was one of the main reasons for moving here. We realised early on that to be in control of your own stock is very important, and to do that, you have to be able to make it yourself.” He continued, “All the grilles, bumpers and corner bars are all manufactured for us exclusively for us. That’s what stands us apart from most competitors where many of them are resellers of product, we actually go out and get it manufactured, otherwise, these cars will go off the road.”

To stock the components, the team has continued expanding the warehouse, with extra storage space and several mezzanine floors. As it currently stands, the space totals 37,000 sq ft employing 55 staff across the factory floor, sales and marketing departments.

In order to maintain its 9500 part numbers and ensure they’re dispatched on time, the team follow a specific process which has boded well for business, as Jeffery elaborates; “We can normally get up to 300 orders on a Monday, anything from small boxes to large packages that have to be shipped internationally. The process we follow is, ‘picking, checking, packing,’ where every order is checked before it gets dispatched, then the guys pack and send it out.”

Minis in the customer area

Although a bespoke stock management system is in place, the Mini Spares team have had to adjust their stock holdings accordingly. Jeffery elaborated, “Typically, brake and suspension products are some items that used to be bought together and would all be in one place within the warehouse, however, our computer system shows us the quickest way to go around and pick wares in the building. We’ve gone away from that, meaning, staff that have been with us for a long time have had to adapt.” He adds that a fair amount of human intervention is needed to get stock holding correct, even though the system is in place.

Jackson agrees with Jeffery’s statement and expands, “Again, how we have to buy things has changed. It’s not feasible to keep certain products together anymore because of the stock holding,” he added, “Where we used to keep 100 items for a certain product line, we now have to hold a 1,000 of them.” To resolve this issue, the team have created a Bulk Storage area, that replenishes shelves as and when required.

PRODUCTS AND EXPORT
Another essential part of the business is sourcing gearboxes and cylinder heads to be sent off for refurbishment. This has led to some new additions that the duo were keen to show us, “Our new alloy five-point cylinder head is a fairly new project, originally made in cast iron”, notes Jeffery, “We have gone out to change, design and improve this product. Filters are another key addition. Everyone used to buy Unipart filters, but Unipart said ‘we’re not doing them anymore’. Luckily for us, we found the original manufacturer and were able to order enough quantity to get them interested in making them again.”

The firm hassate two satellite branches in Birmingham and York, both supplied from the Potters Bar HQ. “It’s the later stuff that’s dropping off the production lines. People are not interested”, said Jackson. “Volumes are too small [for the main suppliers to be interested in] and that’s what we’re now concentrating on.” He concluded.

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AVOIDING THE BATTERY BLUES THIS WINTER

AVOIDING THE BATTERY BLUES THIS WINTER

As the season of flat batteries creeps in, how are suppliers preparing garages this winter? CAT Reporter Daniel Moore finds out.

Battery labelling at Yuasa factory

Like all of the aftermarket, we wait in joyful expectation of a foggy and icy winter, but how are battery companies preparing for the oncoming season?

MARKETING CAMPAIGNS
The idea is of course to recommend a replacement before it fails to start the car, thus eliminating some of the seasonal peaks and troughs in battery sales.

Trying to achieve a similar theory but with a slightly different end goal in mind, Swedish battery charger firm CTEK has launched a campaign to encourage motorists to prolong the life of the battery by regularly giving it a maintenance charge (by using one of the firm’s switching ‘smart’ chargers of course). A new consumer product called ‘Time to Go’ has removed most of the process indicators on the front panel, instead simply telling the motorist how long it will be until the battery is charged. The product ties in with a Bluetooth dongle and smartphone app called ‘battery sense’, that gives the motorist real-time info about the state of health of their batteries – this could be particularly useful on vehicles that are rarely used over the winter such as classic cars or motorhomes. Sten Hammargren, Consumer Business Unit Manager at CTEK, said “It’s a reflection of the demands that today’s consumer has for household tools and accessories that can keep them in the picture – we’ve seen it with other household goods such as washing machines and tumble dryers and now you can have this type of information from your battery charger.”

TESTING TIMES
Of course most consumers will prefer the garage to check the state of health of their battery and Bosch Car Service member garage Spiros Motors, is one workshop that has followed suit by carrying out free of charge battery checks on every vehicle it sees. Dinos Christoforou, Master Technician at Spiros Motors, expands: “Every single service for any vehicle coming in, it’s one of the main checks that we do”, highlighting the tools used for the job, he said, “We use Bosch Bat121 Electronic Tester that measures the amperage of the battery. notifies us of how much amperage is in the battery before it needs to be charged up”, adding that a ticket print out is then issued from the machine. You might ask what the point of a printout is if the machine has it on the display, well, this information is then relayed back to the customer, complete with the printout as proof that the check has been carried out as described and notifying them of the steps taken before receiving the keys back to their vehicle.

To avoid breakdowns, Steve Hudson, Head of Business Development at Behr Hella Services, says garages should consistently advise customers to maintain their battery all year around no matter how much or little the vehicle is used. “Battery related issues remain the most common cause of breakdown, whatever the season, battery health should be a priority”, notes Hudson. “Technicians should be recommending that customers that use their vehicles infrequently or make only short journeys, should charge the battery on a regular basis, which will substantially reduce the risk of electrical related breakdown”. Lee Quinney, Country Manager for Banner Batteries GB, echoes Hudson’s sentiment suggesting ongoing training should be a number one priority of any garage, particularly with the eclectic range battery technologies flooding the market. “Giving the garages the training and support that is needed has never been more important, particularly as specifying the wrong start-stop battery for a vehicle can have serious consequences”, he replied.

BATTERY LOOK-UP TOOLS
When the time for battery replacement comes, a number of manufacturers have introduced online applications allowing workshops, suppliers and the like to source their models easily. Ecobat Technologies (formerly Manbat) is a prime example with its EBT Battery Finder that has helped extend its distribution network to many independents nationwide. “Users simply need to enter the registration number of the vehicle in the search box and the site will use a sophisticated VRM database to locate the correct car and provide access to its vehicle- specific details”, notes Paul Payne, Sales Director at Ecobat Technologies. “This information naturally includes the exact specification of the battery for which it is designed, and therefore provides an absolute assurance the battery is the precise replacement the VM has specified for that model”.

With the extensive amount of gadgets and promotions on offer, workshops and retailers can be rest assured that by investing in some of these wares and services will enable them to avoid those battery blues this winter while picking up some extra revenue along the way.

CHARGING UP FOR THE FUTURE
While technology in vehicles becomes increasingly complex, we were interested to find out how this could impact the battery market in the years to come. Although we have touched on the aforementioned start-stop technology, it is the now and future as battery maker DBS Energy’s MD Henry James, points out, “The market in automotive batteries is moving towards ‘All Electric’, but the current future is in stop-start technology, which is having a positive outcome on sales of AGM batteries due to larger amounts of stop-start cars being on our roads”, he said. “There has already been a huge swing to sealed maintenance free flooded batteries also, which has already started to take place in the commercial vehicle sector too.”

Ecobat’s Sales Director Paul Payne concurs and expands. “In the short to medium term, the replacement market will remain dominated by the 12-volt battery. Clearly AGM sales will increase and [traditional] batteries gradually fall back, but any significant growth outside this core sector, is still several years in the future.”

Yuasa’s James Douglas says before investing in future wares, workshops must first identify and understand the different setups for each model on the market, something that is still a little unclear among some garages. He said, “The key issues is there hasn’t been a massive volume of start-stop cars going through garages needing their battery replaced, it’s only now that it’s beginning to increase. We are still pushing that message and explaining to garages that it’s a completely different setup. If a car has EFB battery then it needs to be replaced with EFB and likewise with AGM as opposed to a conventional one.”

Whatever the weather, it looks like there is still good business in battery services for a while yet.

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AFTERMARKET LIVES: VISIT TO NGK

Mark Hallam invites CAT up to NGK’s distribution hub in Hemel Hempstead.

Most workshops will know the NGK brand through its BoxClever scheme, where customers can trade in their empty lambda sensor boxes in exchange for reward points to spend on an array of gifts at the firm.

Besides this loyalty programme, the manufacturer has had a strong foothold in the aftermarket for many years; beginning its operations in Nagoya, Japan 81 years ago. Eventually, the firm expanded its footprint overseas by building spark plug factories around the world. Presently, the network totals 11 factories, four development sites and over 20 sales offices worldwide.

LOGISTICS
However, today’s visit brought us to its UK headquarters in Hemel Hempstead, which was previously located in Hendon (North West London) before relocating nearly two decades ago. “The transition of NGK’s UK HQ to Hemel Hempstead was due to the requirement for more space for a rapidly growing business”, said Mark Hallam, UK Marketing Manager at the firm. “The Hemel Hempstead site was purpose built in a location with transport links ensuring an efficient delivery service to our customers”, adding that the warehouse had previously been extended to stock its core ignition lines with plans in the pipeline to expand it even further due to company expansion.

The current premises houses 100 staff and a large warehouse space where parts are sourced from Japan and distributed to trade and supply chain customers across the country. The site contains a finance and marketing department as well as its sales office and OE division where a team of staff are employed to communicate directly with vehicle manufacturers. Hallam elaborated. “NGK work directly with all of the major VMs around the world”, he continued. “NGK Spark Plugs and lambda sensors are the world’s number one OE fitment”.

BRANDING
Despite the firm’s bread and butter being in in glow and spark plug sales, this is not the only part of the business. “NGK are more than just a spark plug company,” remarked Hallam. “We also sell glow plugs, lambda, NOx, EGT, MAF and MAP sensors as well as ignition coils and spark plug covers. Under our NTK brand we also operate a specialist Technical Ceramics division from Hemel Hempstead specialising in ceramic cutting tools and IC packages.”

Hemel Hempstead DC

To communicate its ‘more than spark plugs’ message to garages, the firm recently launched a range of aftermarket products under the NTK division with over 150 part numbers, including 87 Mass Air Flow (MAF) sensors and 69 Manifold Absolute Pressure (MAP) sensors that have been ‘well received’ so far. In addition, the company updated its logos to bring awareness to both businesses. “In 2016, NGK developed a new brand identity with two new logos. “All ignition related products come under ‘NGK’s Ignition Parts’ with all sensor products coming under ‘NTK Vehicle Electronics’”, noted Hallam.

STAFF RETENTION
Staff longevity has played a crucial role in business expansion with most employees possessing over 20 years experience The standard setup involves a team of reps that are sent out to different regions in the country to work closely with existing customers by developing and keeping their stock holdings competitive as well as scouting out new leads to grow the firm’s UK footprint. “The NGK sales representatives are an asset to the company offering our customers market leading sales, product and technical support across the UK”, said Hallam. He adds that staff loyalty has played a big contribution towards the receiving its A1 Motor Stores Award, which proudly sits behind a glass trophy cabinet in the foyer area.

Going into the autumn and winter months, the team at Hemel Hempstead will continue growing the UK base organically through customer retention while hammering home the message of NGK and its various subsidiary brands. Although there are some new developments on the cards, everything is being kept top secret until a big reveal at Automechanika Frankfurt next year.

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