Castrol catches motorists on camera in oil ad push

Digital billboards flash up personalised messages

Digital billboards flash up personalised messages

This is Castrol’s latest consumer ad campaign in action.

The oil manufacturer is using traffic cameras to advise drivers about the right oil for their cars.

Almost 50% of Britain’s drivers are currently using the wrong grade or specification of oil in their cars and it could cost them up to £5k to repair any resulting damage, according to Castrol.

The campaign encourages drivers to drive past specially installed cameras in 5 locations around London safely in order to get ‘flashed’.

But rather than identifying people driving too fast or who haven’t paid the congestion charge, the cameras will spot check cars and will flash a personalised message to the driver.

The roadside cameras will pick up passing cars’ registrations and match them to the make and model of car via the DVLA database.

A message to the driver with the correct oil recommendation for their car’s engine will then be flashed on digital billboards further down the road.

“This new initiative means that for once drivers may actually be pleased about being caught on camera,” said motoring expert Quentin Willson.

The five trial sites in London are:

  • Blackfriars – Stamford Street
  • Lambeth – Vauxhall Cross
  • Hammersmith – Fulham Palace Road
  • Hounslow – Chiswick roundabout
  • Kensington & Chelsea – Warwick Road

This post was written by:

- who has written 256 posts on CAT Magazine.

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

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