CAT Council: trade association and other responses

Chris Mason

Chris Mason

“The obvious point to make is that if you’re not already using online marketing methods you’re missing out but let’s pick one powerful, simple tool: online reviews.  In layman’s terms, allowing people to rate your service online is just like good old fashioned word-of-mouth recommendation.  The reality is that they form a central part of today’s customer journey, as well as ticking the box for the regulators, with government keen on empowering the consumer.

People will talk about your service online.  Using ratings tools such as those on the Motor Codes site allows you to keep a close eye on conversation and demonstrates transparency to potential customers.”

Chris Mason, Motor Codes


James Ward

James Ward

“Understanding your market is the key to success in any business; although our market is mature it is changing every day from driver behaviour though to new technology and the price of parts. Knowledge is the power to competitive advantage at any level of the aftermarket and this can be obtained by commissioned market intelligence or through your own research either by listening to your customers, analysing your competitors or reading the latest news.

The market is moving, don’t stand still and be left behind, change with it but don’t make important decisions without having the knowledge to fully understand the consequences.”

James Ward, GIPA

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CAT magazine's in-house reporter and self-confessed petrol head

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