Denso hope the promotion will mean more technicians fitting their OE quality parts

CAT has exclusively learned that Denso is to launch a massive sales promotion in the new year: aimed solely at UK factors and distributors.

The scheme – which we believe will be labelled the ‘Millionaires Club’ – will be backed up by a huge marketing budget.

A glamorous prize structure is likely to be put in place, with luxury trips to Europe’s top F1 events on offer (among other prizes) to Denso’s top-performing distributors.

The scheme is designed to recruit new distributors for Denso, as well as increase business within the company’s existing customer network.

Distributors that reach individually-set targets are likely to benefit the most.

CAT believes that the ambitious scheme is scheduled to run until the end of March – we’ll post more live here as and when we find out more details.