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ASA FINDS BMW AD ‘MISLEADING’

ASA FINDS BMW AD ‘MISLEADING’

BMW i3 model

The Advertising Standards Authority (ASA) has upheld a complaint against BMW regarding a paid-for Facebook post, which featured a video claiming its i3 model contained ‘zero emissions’ in the voice-over and subtitles on screen.

The complainant challenged whether the claim: “With zero emissions, the i3 is a clean car and helps to give back to the environment” could be ‘substantiated’.

BMW (UK) responded saying that its i3 vehicle came in one model with the addition of a ‘range extender’ as an option. The firm said this comprised of a small petrol engine that didn’t drive the car unlike hybrid versions and instead, maintained the state of the charge of the battery, allowing the car to run purely on electric. In addition, BMW told the advertising watchdog that the reference to ‘clean car’ ‘should have been interpreted in the same manner as when consumers compare an electric car to their previous petrol ones as electric versions are considered better for the environment.

Despite the VM’s evidence, the ASA found this ad breached the rules, because it does still have a petrol engine, albeit one that isn’t connected to the drivetrain.

“We noted that BMW considered the statement was meant as a comparison between buying an electric car and buying a petrol car rather than not buying a car at all. However, we did not consider that this was sufficiently clear in the ad and concluded that the claim was misleading,” the ASA said in a statement.

The ad cannot appear again in its current form and has told BMW to ensure its environmental claims in relation to all-electric vehicles are clear in the future.

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AAG ACQUIRE FAST PARTS WALES AND MORE

AAG ACQUIRE FAST PARTS WALES AND MORE

Newport-based factor chain Fast Parts Wales and Peterborough-based Hereward Car and Truck Components are among a list of businesses acquired by Alliance Automotive Group in the last quarter.

Fast Parts Wales is a three branch light vehicle factor business based in South Wales with depots in Abercarn, Cwmbran & Tredegar.  The business was started around 25 years ago by the Travis family and the deal also includes the FastRads cooling system business based in Abercarn. The annual sales are around £9m and prior to the acquisition the business was a member of AAG’s GROUPAUTO buying group.

Hereward Car and Truck Components is another family run business, started in 1983 by the Saddington family. The two-branch factor was a member of the IFA buying group prior to the acquisition by AAG. Annual sales have been around £2.8m.

Single branch factors Macclesfield Motor Factors, DMFX (Darlington) and GD Components (Anglesey) have also been acquired by AAG.

There’s more info in the January issue of CAT Magazine.

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SUPPLIER UPDATE: WINTER DEALS

SUPPLIER UPDATE: WINTER DEALS

New supply deal for Pro-Align

A couple of important supply deals have been signed this month. First, around-the- wheel kit dealer, Pro-Align, has arranged with diagnostic tool maker Texa to supply the latter’s new aftermarket ADAS system. As the wheel alignment company has a contacts book full of past and existing customers in the crash repair and tyre fitting markets, it seems like an obvious add-on.

Pro-Align will also carry Texa’s range of diagnostic equipment.“Texa is pleased to welcome Pro-Align to its’ distribution network, where they are ideally placed to offer a complete service to OE and professional workshops facing the challenges of repairing newer vehicles fitted with Advanced Driver Assistance Systems,” commented Dave Gordon, Texa’s OE and National Accounts Sales Manager.

Meanwhile, Poland-based supplier of new and remanufactured rotating electrics, AS-PL Limited has struck a deal with the Nexus trading group. The brand’s products will be available through factors that buy with the group, initially through Nexus Automotive’s Central Europe representative. Tomasz Kaszubowski VP of AS-PL said: “When joining the Nexus Automotive Central Europe group, we gain not only the ability to share knowledge and mutual experience. At the same time, we can carry out actions that will improve our competitiveness and contribute to satisfying our customers’ needs.”

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MARATHON ACQUIRES NEW WAREHOUSES

MARATHON ACQUIRES NEW WAREHOUSES

Independent wholesaler Marathon Distribution has acquired two warehouses bringing its’ branch network to 14 sites. The move comes as part of a business strategy to improve its’ Northern logistic operations.

The Warrington distribution centre has recently opened its’ doors to trade customers.

Meanwhile, construction work on the new Gateshead site is still underway and should be functional by February next year.

The opening of these centres has also sparked a recruitment drive, creating a number of job opportunities and an internal shake-up, as Adrian McComas, Sales and Marketing Manager at Marathon Distribution, elaborates: “Several colleagues from our Castleford and Redditch depots will be transferring over to the new Warrington site.” He continued, “Regional Director Lee Pearsall has been appointed to manage operations for this part of the country.”

More branches are in the pipeline. McComas concluded: “We will also be looking to expand into Scotland in 2018 to enable us to service our Scottish customers more efficiently. We’ve already got substantial business in the North East and West of England, so it will make it easier to service those areas and gives us an opportunity to develop the business more, with more frequent opportunities for our stockists.” We look forward to reporting on these new sites when they go live next year.

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200K INVESTMENT AT REVCOAT

200K INVESTMENT AT REVCOAT

Calcination Oven

Catalytic converter brand Revcoat Technologies has made a major investment in new processes and machinery. New equipment includes a calcination oven, automatic case seam welder and several types of automatic coating machines.

The firm produces various types of diesel particulate filters in addition to the converters for petrol engines and has spent over £200k on the new equipment.

James Slade, Director at the firm said: “Over the past 12 months we have researched and developed catalyst wash-coats using high oxygen storage chemicals and Nano-technology precious metal solutions to meet the requirements of today’s emission standards.”

“Combined with our specifically designed coating and canning technology we can produce emission catalysts tailored to any requirement. Our catalytic solutions and our proprietary catalyst coating technology are individually tailored to take advantage of the latest technology in raw materials.”

“Our investment in this technology for the development of automotive emission catalysts gives us the ability to offer solutions for present and future requirements of environmental legislation.” Revcoat Technologies is owned by by European Exhaust & Catalyst Ltd.

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ASA RESPONSE COULD IMPACT USED CAR DEALERS

ASA RESPONSE COULD IMPACT USED CAR DEALERS

Glyn Hopkin dealership

In a move that could have far-reaching consequences on the used car industry, the Advertising Standards Authority has upheld a complaint against two lineage ads for car dealer Glyn Hopkin. The adverts related to two three-year old Alfa Romeo vehicles, and the complaint was that the vehicles were not advertised as being ‘ex-fleet’.

The vehicles in question had been registered directly to Fiat- Chrysler Automobiles (FCA). In response, the dealer said that the vehicles were not for sale directly from the website and that would-be purchasers would be able to see all the documents related to any particular car.

Glyn Hopkin stated that they bought the advertised vehicles directly from FCA and that an ex-fleet did not suggest that it had multiple drivers. Furthermore, the actual previous usage, irrespective of the registered keeper, could not be categorically defined on a used car and they stated that such information had not been given to them by FCA.

SMMT was asked for its input. It said that it believed that the Office of Fair Trading’s (OFT) ‘Guidance for second hand car dealers’ only applied to ex-fleet vehicles that might have had multiple users, and that by describing a vehicle as ex-fleet did not necessarily mean that it had been used by more than one driver.

SMMT also pointed out that the new car market had changed radically in the UK, through the growth in popularity of PCP and lease schemes, where most of the vehicles were owned by fleet management/vehicle leasing companies.

The ASA accepted these points, but still ruled that the advert broke guidelines and that it, and all others like it, must state that if a vehicle had been part of a fleet if had been used for business purposes, even if they had been in the hands of a single user from new, as had been the case with both of the cars in question.

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NEW DIVISION AND DATA FIRM FOR SCHAEFFLER

NEW DIVISION AND DATA FIRM FOR SCHAEFFLER

Changes at Schaeffler for the New Year

The Schaeffler group is expanding its company divisions with the announcement of its aftermarket subsidiary that will come into effect on January 1st.

The clutch maker will now consist of three separate divisions – Automotive OEM, Industrial and the newly appointed autonomous Automotive Aftermarket business, where all sites operating under this brand will report directly to the company’s head office in Langen, Germany. The full upgrade to division status has also prompted a shake-up in the senior management team appointing Michael Söding to the Board of Managing Directors of whom has been President of the AAM business since it was established in 2009.

“This upgrade to division status within the Schaeffler Group allows AAM to push forward necessary improvements and changes faster and more effectively – for the benefits of our customers”, said Jeff Earl, UK Marketing Manager at Schaeffler, “The UK AAM organisation will also reap the benefits from this stronger position within the group. We will continue to deliver the market leading range of LuK, INA, FAG and Ruville repair solutions, along with the unmatched levels of service that customers have come to expect.”

To further strengthen its position, the group has also acquired Autinity Systems GmbH for an undisclosed sum. Speaking of its latest purchase, Earl said, “autinity systems GmbH specialises in the digital collection evaluation and analysis of machine data in real time, and its acquisition allows Schaeffler to strengthen its data capture and status monitoring capability as key elements in the computer assisted production of its industrial and automotive components,” he concluded. “The acquisition is part of the M&A adopted by the Schaeffler Group, supporting the global concept of “Mobility for tomorrow” and providing additional technological capabilities to assist in the ongoing pursuit of its digital agenda.”

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FERDINAND BILSTEIN TO OPEN NEW SITE

FERDINAND BILSTEIN TO OPEN NEW SITE

New site will go live in January

Component supplier Ferdinand Bilstein has confirmed that warehouses in both Kent and Yorkshire will close as the firm relocates logistics to a new purpose built facility at the Markham Vale industrial complex. In responses to questions asked by CAT, the company confirmed that the closures ‘will unfortunately lead to redundancies’. However, 140 jobs will be created at the new site (see panel for the firm’s complete response).

The switch-on date for the highly automated facility is January 2018, with full operation of both Febi and Blue Print brands expected by the last quarter of the year. Head Office functions such as HR, finance and purchasing will remain in Kent.

A facility owned by Bilstein Group in Ennepetal, Germany, features a large ‘dark warehouse’ automated stock and picking system installed by Witron Integrated Logistics. A similar system is being installed at the new site.

Ferdinand Bilstein UK changed its name from Automotive Distributors Ltd (ADL) in early 2015, following the acquisition of ADL by Ferdinand Bilstein GmbH+Co (now known as Bilstein Group) in 2011.

Q & A: FERDINAND BILSTEIN

1) What date is the Markham Vale set to go live/open its doors for service?

Markham Vale will ‘go-live’ and be operational from January 2018. Blue Print stock will move in first, followed by Febi a few months later. However, full operation of both brands at the site will be from Q3/Q4 of 2018.

2) Have the previous Kent and Yorkshire operations already closed down? When did/will they roll down the shutters for good?

No, the offices in Kent will remain open, and so functions such as HR, Finance, Product Management, Purchasing, IT and Marketing will continue to run on this site. However, the warehouses in Kent will close during the first quarter of 2018. The Yorkshire operations will close during the later months of 2018.

3) What prompted the move to the Derbyshire business park?

Ferdinand Bilstein UK Ltd wanted to improve its efficiency and logistics capabilities in order to improve customer service. The site in Derbyshire proved a fantastic opportunity, with its central location offering excellent transport links just off junction 29a of the M1, as well as close proximity to customers.

4) Have or will there be any redundancies from the transition over to the new premises? If so, how many are expected?

The warehouses at the Kent site will close, and this will unfortunately lead to redundancies. However, we are working closely with training organisations, recruitment agencies and other local businesses to help staff find new positions in the local area. Staff in both Kent and Yorkshire have been offered the chance to relocate.

5) For those who have been kept on, will they maintain their original roles or take on a different one within the company?

Staff who have chosen to make the move to Markham Vale will be able to maintain their original roles and responsibilities from the new site, and some will be offered the chance to develop further, to fill the new requirements at the site with the installation of new technology and systems. Training will be offered to staff who wish to learn these new skills. Staff who are remaining in Kent will retain their current roles.

6) What does the Markham Vale site comprise of?

Markham Vale is to become our main distribution centre. With this in mind, the 14.4 acres site is largely taken up by a 215,000 square foot, state of the art warehouse, complete with manual racking and semi-automated machinery – the Order Picking system. There are offices upstairs, meeting rooms and a canteen.

There is a reception area to greet visitors to the site. There is also a garden space outside of reception to provide a break from the office or warehouse during lunch. And a large carpark. A lot of time and effort was put into the planning stages to ensure the site had the best facilities for our staff.

7) There are currently up to 140 jobs at the Markham Vale site. When are you expecting to get all these positions filled and the new employees into the warehouse?

A recruitment open day was held on 14th October attended by 600 people to let people see the new building/site and what we have to offer them. The warehouse roles will be filled from October until the beginning of next year, allowing time for training before the site is operational in January. Once the site is fully operational, more job opportunities are likely to become available in the offices as well as the warehouse, as the site grows.

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QH NO LONGER DISTRIBUTED BY JP GROUP

QH NO LONGER DISTRIBUTED BY JP GROUP

QH Braking portfolio

DENMARK-based distributor JP Group will stop distributing Quinton Hazell brand products from 6th December 2017.

The move comes as QH brand owner Tetrosyl prepares to have its new distribution centre fully operational.

JP Group provided a relaunch platform for the QH brand since being appointed licensee for Scandinavia and Germany back in 2013. A statement on a Tetrosyl press release states: “It has now been agreed that in order to increase the current commendable distribution routes established by the JP Group that Tetrosyl Ltd will continue the development of these markets directly”.

JP Group are based in Viborg, Denmark and is best known for producing and distributing
League’s Southern Premier club and stadium sponsor.

Tetrosyl’s Distribution Centre is due to be fully operational in October 2017 and will combine the distribution of oils, chemicals, car care and now QH replacement parts all under one roof. This will enable all supplies of QH products within the territories to transfer to Tetrosyl as of the 6th December 2017.

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BILSTEIN GROUP TO HOST RECRUITMENT EVENT

BILSTEIN GROUP TO HOST RECRUITMENT EVENT

Distribution centre is now completed

German parts maker Ferdinand Bilstein is holding a recruitment open day, taking place at its Markham Vale plant on Saturday 14th October.

The event will run from 10am until 16:00pm where potential employees will be given a tour of its new distribution centre in North-East Derbyshire, plus a rundown of all the job opportunities available on site.

The component manufacturer said up to 140 jobs will be up for grabs with full training provided to  candidates that make the cut.

For those interested in attending should get in touch with a member of the Bilstein team as soon as possible through the company website.

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