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ARE CLASSIC OILS A GOLDEN OPPORTUNITY?

ARE CLASSIC OILS A GOLDEN OPPORTUNITY?

There is growth in the classic oil market, but it is an overcrowded area

i-Sint formulation

Buying oil is an ever more complex process for modern vehicles, so don’t you just long for the days when there was a choice of about three?

Well, there is a section of the market that caters just for classic cars (and by ‘classic’, we mean anything from the straight weight oils of the veteran and vintage eras, right up to the high-detergent multigrades used in the late 1990s). Oddly, as demand for volume of older oil grades such as 10w40 decreases, the number of brands available has actually increased. It is also one of the few areas in the lubes market where a high percentage of sales go to DIYers rather than to the trade, so retail visibility is important.

Old brands, long out of circulation have been revived during the year just passed, notably Veedol and Duckhams. The latter being produced under new ownership as a private consortium bought the brand from BP, though at the time of writing, the only way to get your hands on a can is to mail order it from the brand’s website.

Traditional brands have got a lot of cache among older motorists, but a name isn’t the only reason that consumers would choose one brand over another. Indeed, there is plenty to suggest that the market for this type of product is oversupplied.“The temptation is to think there’s always room for one more brand, but there have been some spectacular failures in recent years where people have assumed they can carve a niche and found that it’s much harder than they thought” said Guy Lachlan, a Director of Bicester-based retailer Classic Oils.“Kroon Oils was one that didn’t work in the UK, and the Shell X100 brand tried to come back but hasn’t really made the leap into the mainstream yet.”

TOUGH OLD TIMER
Others concur that the old-timer segment is tough to crack. “The classic market all told is relatively small, so we are noticing a degree of increased competition, oversupply and also margin squeeze” said Tony Lowe, Sales Director at Brighouse-based Millers Oils. Interestingly, both Millers and Classic Oils have found a significant market for direct sales via the internet, something that would have seemed unlikely even a few years ago. “Online is the big driver for this range,” said Lowe. “Our own web shop via the Millers website has been key in driving sales forward.”

Penrite oil

However, the assurance of modern quality also goes a long way according to Adam Young, a Field Sales rep for lube supplier MotoWorld which imports ENI and Agip into the UK, both long- standing brands featuring the fire- breathing six- legged dog. “The oil market in general, is very crowded, but Penrite oil we believe there is a space for ENI” he said. “The products are fully certified to the latest ACEA, API and JASO and manufacturer standards so consumers can be certain they’re receiving the best quality possible from our oils.” As you might expect, all of the suppliers that we spoke to said that the message of quality was something that any consumer working on their pride and joy would take to heart, however other aspects of the marketing message differed. Millers’ Lowe said that the ‘Made in Britain’ tag was important to its customers, while Classic Oils’ Lachlan makes the point that it is easier for brands that were originally mentioned in the handbook, which must be good news for the likes of Castrol.

RETAIL IS DETAIL
When selling directly to consumers, ‘retail is detail’ as the old saying goes. However, how much difference does retro- styled packaging really make? “Packaging does have an effect on retail sales as the product has to firstly catch the consumers eye if they are unfamiliar with the brand” said Young.

Putting oil into traditional metal tins and using a design based on a 1950s logo has certainly paid off for Millers. “Since rebranding, sales of the Millers Classic range have enjoyed double digit growth in terms of revenue” Tony Lowe confirmed.

Conversely, Lachlan makes the point that product recollection is extremely important. “People tend to be looking for a familiar design rather than a ‘good’ one” he said. “We have seen clever rebrandings actually damage sales because customers don’t recognise it as being the same as their trusted product.”

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EXERCISING CAUTION WHEN HANDLING COMPLAINTS

EXERCISING CAUTION WHEN HANDLING COMPLAINTS

No matter what industry you work in, there will come a time when you receive a complaint based upon the services or goods you have provided.

Unfortunately, the automotive industry is no exception, and it can be easy to see such complaints as an unjustified attack on your company’s good reputation. In the heat of the moment, aggrieved business owners can jump to the defence of their company, engaging in a war of words with the complainant.

According to Gemma Carson, Head of Dispute Resolution at law firm Wright Hassall, they could do more harm than good: “Naturally, business owners can feel like they have a duty to protect their employees, and without thinking, fire back with an angrily worded email, expressing their displeasure with the original complaint.

“When emotions are running high, it is easy to get involved in a heated debate about the rights and wrongs, mistakes and failures, or actions and inactions of one party or another. It is at this point that things can escalate quickly and easily get out of control.

“The most serious issues can occur when promises or threats are made without due consideration given to any existing contractual agreements between the two parties.

“To reduce the risk of worsening the situation, there is plenty that can be done and it should start with a careful consideration of the content of the complaint. The pressure may be on, but take your time and ensure you make no commitments and no threats.

“Allow yourself time to properly cool down before sending a response, as emails sent while emotions are still running high have a nasty habit of biting back later down the line. “Instead, begin by drafting your email and save it to your ‘virtual mantelpiece’. This will give you time to review the situation and think carefully about what you want to say, instead of hitting back with a knee-jerk reaction.

“It is also important to check whether a service agreement and/or a contract exists between the parties. You should read any agreements carefully and check what they actually contain.“With an agreement in place, you may be able to respond to the complaint by highlighting any relevant contractual terms that may help you manage the situation.

DON’T IGNORE
“When dealing with a complaint, it is important to be proactive. By acting quickly, you can help diffuse the situation without the need for any legal involvement.

“Personal, face-to-face meetings will often help resolve issues before they can escalate. It is best to either raise the matter directly or if you suspect it to be more serious, to seek legal advice before you make contact.

“If it does feel serious, you should ensure you retain all of the relevant information relating to the complaint, including documents, correspondence and any products or specimen products from the same batch. It can help if you carry out and document any inspections of equipment or machinery.

GET HELP
“Seeking legal advice early on does not necessarily mean a serious legal dispute has arisen.

“Dispute resolution advice is very effective when delivered soon after the complaint is received, but your lawyers do not need to take an active role in the issue. They can offer strategic legal guidance focused on resolving complaint situations and diffusing potential disputes, whilst preserving the commercial position for the future.

“The most important legal factor to remember is that making a rash statement or taking a knee- jerk decision to stop providing your services or products, by sending that angry e-mail draft without first putting it on the virtual mantelpiece, may cause a serious breach of contract.

“If nothing else you risk a serious argument and potentially a threat of injunctive proceedings. In simple terms, a breach of contract can entitle the party affected by it to terminate the contract and then bring legal proceedings against you for damages.

“For this reason, sending that inflammatory e-mail without firstconsideringthe consequences could be a huge mistake that ends up costing time and money, both of which could be better spent managing or growing the business.

“Finally, where parties have become so embroiled that legal proceedings are not only threatened, but seem the only option, choose to work with experienced lawyers who understand commercial disputes and demonstrate a commitment to reaching an early, commercial and cost- effective resolution” concluded Carson.

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ASA FINDS BMW AD ‘MISLEADING’

ASA FINDS BMW AD ‘MISLEADING’

BMW i3 model

The Advertising Standards Authority (ASA) has upheld a complaint against BMW regarding a paid-for Facebook post, which featured a video claiming its i3 model contained ‘zero emissions’ in the voice-over and subtitles on screen.

The complainant challenged whether the claim: “With zero emissions, the i3 is a clean car and helps to give back to the environment” could be ‘substantiated’.

BMW (UK) responded saying that its i3 vehicle came in one model with the addition of a ‘range extender’ as an option. The firm said this comprised of a small petrol engine that didn’t drive the car unlike hybrid versions and instead, maintained the state of the charge of the battery, allowing the car to run purely on electric. In addition, BMW told the advertising watchdog that the reference to ‘clean car’ ‘should have been interpreted in the same manner as when consumers compare an electric car to their previous petrol ones as electric versions are considered better for the environment.

Despite the VM’s evidence, the ASA found this ad breached the rules, because it does still have a petrol engine, albeit one that isn’t connected to the drivetrain.

“We noted that BMW considered the statement was meant as a comparison between buying an electric car and buying a petrol car rather than not buying a car at all. However, we did not consider that this was sufficiently clear in the ad and concluded that the claim was misleading,” the ASA said in a statement.

The ad cannot appear again in its current form and has told BMW to ensure its environmental claims in relation to all-electric vehicles are clear in the future.

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LIQUI MOLY ACQUIRED BY WÜRTH GROUP

LIQUI MOLY ACQUIRED BY WÜRTH GROUP

A deal has been struck by German lube producer Würth Group to acquire Liqui Moly.

Würth Group has owned shares in the Ulm-based company for some years. Now, Managing Partner Ernst Prost has agreed to sell his controlling share in the company, effective January 1s subject to the usual regulatory approvals.  

Following the sale, Würth has said that Liqui Moly will continue to operate as an autonomous company with an independent brand in the Group. Prost will remain with Liqui Moly as joint MD, sharing the role with the firm’s long-standing Head of Sales, Günter Hiermaier.

Liqui Moly has sponsored Team Engstler for years

Peter Zürn, Deputy Chairman of the Central Managing Board of the Würth Group said: “We are proud that this successful and established brand, which is known for its outstanding reputation and great dynamics, will enrich the portfolio of the Würth Group. Our objective is the sustained successful development of Liqui Moly in the future. This is why we will continue to put our faith in the entrepreneurial expertise of Ernst Prost, just as we have done in the past 20 years as a silent partner at Liqui Moly”.

From Prost’s perspective it will be business as usual: “Those who know me know that my employees are my focus,” he said. “After all, it would be foolish to change anything about the road to success over the past few years. Everything will continue just as before – just under a bigger roof that offers greater protection.

In fiscal year 2016, Liqui Moly generated sales of approximately EUR 500 million with 800 employees.

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AAG ACQUIRE FAST PARTS WALES AND MORE

AAG ACQUIRE FAST PARTS WALES AND MORE

Newport-based factor chain Fast Parts Wales and Peterborough-based Hereward Car and Truck Components are among a list of businesses acquired by Alliance Automotive Group in the last quarter.

Fast Parts Wales is a three branch light vehicle factor business based in South Wales with depots in Abercarn, Cwmbran & Tredegar.  The business was started around 25 years ago by the Travis family and the deal also includes the FastRads cooling system business based in Abercarn. The annual sales are around £9m and prior to the acquisition the business was a member of AAG’s GROUPAUTO buying group.

Hereward Car and Truck Components is another family run business, started in 1983 by the Saddington family. The two-branch factor was a member of the IFA buying group prior to the acquisition by AAG. Annual sales have been around £2.8m.

Single branch factors Macclesfield Motor Factors, DMFX (Darlington) and GD Components (Anglesey) have also been acquired by AAG.

There’s more info in the January issue of CAT Magazine.

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CAT AWARDS 2018:  VOTING NOW OPEN

CAT AWARDS 2018: VOTING NOW OPEN

The nominations for the CAT Awards 2018 are in. You can now vote for your winners by filling in the short form here. All of the category winners will be announced at the awards ceremony taking place in the luxury surroundings of the Lowry Hotel in Manchester on Friday 9th February 2018.

 

 

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MAINTAINING EMISSION STANDARDS

MAINTAINING EMISSION STANDARDS

Launch DPF Gun

With CO2 emissions on the rise, how are suppliers preparing workshops accordingly?

unless you have your head in the sand, you’ll notice that the tide has turned for emissions and for light diesels in particular. Last month, almost anything registered before 2005 was effectively banned from central London, thanks to the so-called Toxicity Charge. What’s more, these standards are only likely to get tougher, with a diesel emissions check at MOT among many options being mooted by those in power. This isn’t necessarily a bad thing: Everyone wants fresh air and there are a number of products to help clean up diesel engines.

One technology that has kept VMs in line with their objective is Exhaust Gas Temperature Sensors (EGTS), designed to protect components exposed to hot exhaust gases from overheating. Julian Goulding, UK Marketing Manager at Delphi elaborates, “Exhaust gas temperature sensors play a crucial part in modern vehicles. From Euro 5b, all diesel vehicles had to have EGTS, with each car having up to six sensors, they’ll become an increasingly important service item.” He adds that these parts can and do fail, which is hardly surprising given the hellish temperatures that they endure. However, an EGTS problem is often misdiagnosed.

TRAINING AND WEB PLATFORMS
To counter this, Goulding suggests workshops can enrol onto a number of training courses in order to repair these systems confidently. Based at its Warwick Centre, the parts maker hosts various programmes, with training that can also be accessed via its’ digital channels; which provides information on fitting sensors and diagnosing faults successfully. Helen Goldingay, UK Marketing and Communications Manager at Hella, concurs, stating that although most garages are up-to-speed with EGTS, attention on newer technology must be brought to the forefront. She expands, “Due to the growth in use of the micro hybrid (start-stop) systems, intelligent battery sensors, which play a crucial in the battery management function that are part and parcel of the system, are clearly a growth area, as are those directly connected with emission controls, like exhaust gas pressure and air quality sensors.

‘Technicians are aware of the growth in the number of sensors that modern vehicles require, but what is more important than actually knowing every sensor itself, is the ability to identify where a fault lies and have the equipment to reinstate the management system once the component has been changed.” To facilitate this, various web platforms have been launched by the company in recent years. This includes Tech World for technicians as well as Partner World for factors and others in the supply chain.

CLEANING AND TESTING

It’s all well and good being able to diagnose faults with these parts, however, carbon build-up on EGR valves, DPF’s and injectors can restrict sensors from detecting problems within the fuel and exhaust system. Carbon build- up or post combustion carbon as it’s otherwise known, is a result of vehicles running in conditions where they can’t reach their full temperature; resulting in heavy quantities of carbon being burnt.

Fortunately, the aftermarket isn’t starved of chemical products to help with this. Various potions that are poured in the fuel or in the crankcase, as well as several machines have come onto the market in recent years. One of the most recent entrants in this sector comes from diagnostic equipment supplier Launch UK. The company has recently launched a device called a DPF Gun as well as various pour-in chemical cleaning products. Richard Collyer, Product and Equipment Specialist at the firm, expands, “Once vehicles are full of carbon, the EGR valve can’t operate properly and can blow electronically. Once this occurs, it will need changing.”

Euro5 BM

FACING FEARS
Akin to this, Mark Blinston Commercial Director at UK manufacturer BM Catalysts, encourages independents to get involved in servicing DPFs themselves, instead of dismantling and sending them off to dealers, which he says can be a ‘costly move’ for the garage. However, there is still a ‘fear’ around this technology that he brings to light, “The general perception is that garages are worried that if they get it wrong, it will be expensive”, he continued, “There’s been a lot of noise about this in the news where the BBC recently done a report revealing a shocking number of vehicles being driven on roads that are not fitted with them. This is one reason why some garages aren’t getting involved.”

To face this fear head on, Blinston explains that the firm has produced some point- of-sale material, training sessions and technical information for technicians. This also goes along with a number of new offerings for its’ core lines of catalytic converters, pressure pipes and DPFs. He concluded, “We have invested in many resources and developments over the last year by adding 245 new part numbers in 2017 covering 30 million vehicles across Europe.”

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BREAKING: ECP PARENT TO ACQUIRE STAHLGRUBER

BREAKING: ECP PARENT TO ACQUIRE STAHLGRUBER

Euro Car Parts’ parent company LKQ Corporation has entered an agreement to acquire Stahlgruber GmbH in a deal valued at roughly €1.5bn.

Stahlgruber is one of Germany’s largest factor chains and, as was discussed at last week’s IAAF conference, it was known to be for sale.

A report in the October issue of CAT highlighted how Stahlgruber recently invested in a vast automatic warehouse using robotics from TGW Logistics. The firm has over 500,000 SKUs and 100,000 clients on its books.

LKQ plans to complete the deal in March or April of next year, subject to usual regulatory approvals.

John S. Quinn CEO of LKQ said: “The LKQ Europe management team and I look forward to working with Stahlgruber’s management team and leveraging our combined best practices to maximize the benefits of scale across the continent.”

Heinz Reiner Reiff, CEO of Stahlgruber Otto Gruber AG, added: “I am very excited about the meaningful benefits that will occur by combining our complementary cultures and industry leading management, which together position Stahlgruber to achieve the continued growth of its European businesses. Our acceptance of LKQ shares as part of the consideration emphasizes our belief in the value of this combination.”

More on this deal as we get it.

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BREAKING: CHANGE AT THE TOP AT FPS

BREAKING: CHANGE AT THE TOP AT FPS

Breaking: The following statement has been released by FPS:

“FPS are pleased to announce today that Jonathan Eden is to take the role of Managing Director, effective from 1st December 2017. Jonathan joined the team in 2013, initially with responsibility for IT, and became Finance and IT Director in early 2016 following the retirement of Peter Blackburn. Prior to working at FPS, Jonathan worked in the aftermarket for 23 years, so brings considerable industry experience to this role.

FPS are also pleased to announce that Duane Trower will be joining the business from Unipart Rail on 4th December, to take up the position as Director of Logistics. Duane has substantial and broad logistics and aftermarket experience which will support the continued growth of FPS.

This succession follows the planned decision by Neil Davis and Adrian Parker to step down from the business at the end of this year, after a period of handover. Both joined in 2001, having formed part of the leadership team since then.

Neil Davis commented “It’s been a pleasure to work at FPS, a business that really is the sum of the people, and on behalf of Adrian and myself, I’d like to thank all our colleagues who have worked so hard in the business over so many years. We’d also like to congratulate Jonathan on his appointment, and wish everyone all the best for the future”.

Jonathan Eden commented “FPS has seen continuous growth for the last 17 years, and continues to invest to ensure it will keep adding value for both its customer and supplier partners. I’d like to thank Adrian and Neil on behalf of everyone for their contribution to FPS over so many years, and look forward to the future working closely with all my colleagues across the business”.

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