DMFX becomes the 100th to undergo Groupauto rebrand

DMFXDarlington-based motor factor, DMFX Ltd, has become the hundredth business to undergo a full Groupauto re-brand.

DMFX, who have been members of the buying group for eight years, wanted the rebranding transformation to be carried out, tot stands out on the street it resides, while also capitalising on extra signage and window graphics in and around the business.

It also wanted to continue the refresh inside too, and invested in graphics for the door and sales counter.

Chris Chaplin, Commercial Marketing Manager for GROUPAUTO, said: “DMFX’s re-brand project was supported by Groupauto as part of our branding for

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“We are delighted to have reached the 100th site milestone, but continue to encourage those members yet to be part of the programme to get involved and begin to reap the benefits it provides.

“In addition to these visual benefits, we will provide 75 percent of

the cost up to a maximum of £3,000 for the building signage element and make available another £1,000 subject to the members positive marketing support fund balance. We can also contribute to vehicle livery re-branding too.”

DMFX’s Steve Goodfellow, added: “Overall we are pleased with how the building now looks, the time it took to organise the signage and the cost involved to do it.”

Groupauto instigated this scheme, with branding partner Adbell, to offer its members the benefit of a refresh.

The exercise is not just skin deep, as Groupauto will transform the front of the business, while also employing some of its brand values and identity, which brings its own sets of benefits, while allowing the factor to remain its operational independence.

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