Sean (L) and son Daniel (R)

Sean Brown shows CAT around Brown & Geeson in Wickford, Essex

Today we are Essex-bound visiting Brown & Geeson – a parts supplier and manufacturer that’s had a strong presence in the motorsport sector since its inception over 50 years ago.

In fact, the company first started out as an accessory shop in Chadwell Heath, set up by father and son duo Ray Brown and Arthur Geeson, which saw the integration of B-G aftermarket accessories in the form of fuel pumps, seat covers and wheel trims among various other components. However, the turning point in business came when Ray discovered the importance of self-branding, as his son Sean explained: “At the time, my father realised that by buying something in, putting his name on it and in his own packaging, he could sell his products worldwide and that’s how the business started to grow”.

Following expansion plans, the business partners relocated to larger sites in Plaistow East London and Dagenham, Essex respectively, where bespoke production facilities were introduced for serving VMs, importers and parts manufacturers across the country and abroad. This eventually led to another desirable location in Wickford in the mid 90’s, however, there were plenty of major changes ahead: “The UK manufacturing industry back then was quite tough, so myself and my father Ray made a decision to sell all contracts, machinery, shutdown the company and start what was ‘Brown & Geeson Distribution’.” said Sean. “The decision was taken to come out of manufacturing and concentrate on buying and selling from where Brown & Geeson originally started” adding that the firm eventually reclaimed its original name and returned to manufacturing, that’s now outsourced overseas.

As it stands, Sean and son Daniel head-up the operation of whom have extensive experience in motosport both on and off track. They greeted and took us through to an office space displaying styling products such as the infamous Momo steering wheel and numerous accessories behind shiny glass cabinets, along with mannequins dressed head to toe in Team GB race wear.

Display bits and pieces aside, Sean was keen to get down to business and discuss the B-G Racing brand that is now in its sixth year. Speaking of how it came about, he said: “What we needed to do with Brown & Geeson was go back to the old days where we sold boxes with BG logos on it. I believe there are products not only for pit equipment but also for setup equipment.” He continued: “On Styling products on display my travels around the world, I have visited paddocks in Europe and noticed gaps in the market for premium products. I thought I could create something similar and bring it to the masses, not only to ‘educate’ but give the top teams a quality product for an affordable price.” He adds that the BG platform has been well received so far as the organisation’s distribution base now stretches globally.

Barcoding system has proved effective

Daniel agrees and expands on his father’s sentiment: “The B-G Racing brand is growing steadily everyday. We target distributors in different countries so instead of selling directly to the public, we target trade and retail shops in France, Germany and many more countries. We try and offer them a whole catalogue solution so they can source
all their necessary parts from one place to simplify the purchasing process”.

Sean notes that the team have recently released their Seventh Edition catalogue packed with vehicle, setup and pit equipment for motorsport and aftermarket companies. Some of the popular sells he notes include: lift jacks, work mats and hub stands, plus camber/ caster gauges and levelling trays for technicians whether they’re working in a garage or pit lane. In addition, the brand is a supplier of car components from Australian firm Aeroflow Performance and Mittler Bros Machine & Tool.

After a business insight, Daniel and Sean provided us with a tour of the facility. During our tour, the shop floor seemed well organised with Momo and B-G Racing wares stacked along the aisles in an orderly fashion as they await distribution. The top floor comprised of more styling accessories and an in-house studio where new products are photographed before being uploaded to the firm’s website. To speed up productivity, Daniel told CAT that a new barcoding system has recently been implemented to get the product logged, onto the shelves and out the door to reduce stock discrepancies with customer orders.
Of course, with any queries that may arise, the sales and admin department are on-hand and who were very busy on our arrival dealing with customer calls and queries both nationally and internationally.

Although the duo have acquired some new OEM and workshop projects, everything is being kept top secret until completion later this year.

But for now, Daniel and Sean’s main objective is spreading the BG footprint while continuing to produce products to help bridge gaps in the market. We look forward to catching up with the team very soon.

This post was written by:

- who has written 179 posts on CAT Magazine.

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