First Line is on the move…to Russia

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Hot on the heels of First Line‘s last show appearance in Madrid, the t has now set its sights on the Automechanika event in Russia.

The company says it likes showing off in Europe, as aftermarket firms in the region seem to be keen on stocking their OE quality products.

The Automechanika event in Russia is being held at the modern Crocus Expo centre in Moscow. The event runs between the 24th-27th September, and First Line can be found exhibiting throughout the show.

Dan Joyner from First Line said: “We already do a lot of business in Eastern Europe with the First Line brand, but with the addition of the Borg & Beck clutch range, we can provide Russian distributors and their customers access to a brand with a global reputation for quality and pedigree.

“By exhibiting at Automechanika we can actively demonstrate the quality of our products and the level of our commitment to the market and we therefore expect a surge of interest from workshops.”

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- who has written 295 posts on CAT Magazine.

CAT magazine's in-house reporter and self-confessed petrol head

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