Garages can boost their margin by selling cabin filter upgrade

PMA1Garages in Sussex and Surrey are benefiting from better margins by simply trading up the cabin air filters on vehicles they service says Corteco.

It adds that technicians simply offering its micronAir filters could give their margins a timely boost.

Steve Jarnett, Sales and Marketing Manager at Corteco, believes there is still a large discrepancy between the number of activated carbon filters that are fitted at OE and then replaced by the aftermarket.

“Dealerships install them every time, because that’s what goes in when the car is built. Research shows that if cabin filters go unchanged, the air inside the car can be worse than it is outside. It’s an opportunity that many other independent garage proprietors are missing out on, that’s for sure.”

PMA motor factor who supplies to garages in the Sussex and Surrey area has noticed the sales of activated carbon filters are on the increase, as garages give their customers a choice of filter.

It adds that motorists are keen to upgrade their cabin filter when it is their best health and comfort interest to do so.

PMA Operations Manager Pete Keenan, says: “Despite the difference in cost, garages can stay competitive on the menu service price. The upgrade remains an option – but it is on that drivers will accept when made aware of the health benefits.”

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- who has written 1202 posts on CAT Magazine.

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