Caerphilly-based Land Rover parts specialist Bearmach has been appointed as an authorised European distributor for Jaguar parts.

The news comes a month after the Jaguar marque celebrated its 75th anniversary with a return to Le Mans.

And Peter Whitehouse, the distributor’s MD, said the partnership would be kicked-started with an initial £250,000 invesment in fast-moving stock with the full 67,000 Jaguar parts range available.

He added: “Bearmach has built its business and reputation on quality, customer service and availability…

“We intend to use these attributes to promote Jaguar parts sales to existing and new customers.”

Former Unipart Jaguar parts expert and Otraps MD Graham Payne has been appointed account manager for the new range.