Micheldever signs Protyre chain to Motor Codes standard

Micheldever Tyre and Auto Services has signed up to the Motor Industry Code of Practice for Service and Repair.

The company, which sells some 6 million tyres a year via a national customer base of 4500 retailers, has subscribed its 50 Protyre-branded outlets to the Code.

“The decision… was taken after extensive research into both our customers’ requirements and the need for the whole industry to raise its standards,” said Simon Hiorns, retail director at Micheldever.

“We recognise that in many cases the motor industry needs to build trust with its customers, as over the years, this has been eroded by ‘cowboy traders’.

“We’re looking forward to… providing our customers with greater confidence that we will provide an outstanding service while giving them a route to recourse if things go wrong.”

“Motor Codes is delighted that Micheldever has subscribed to Motor Codes, particularly as it was identified as a key priority for its customers,” said Chris Mason, Motor Codes director.

This post was written by:

- who has written 256 posts on CAT Magazine.

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

Leave a Reply

Advertisement
  • Three businesses back from the brink - How was it possible?
  • Can you afford to sell lighting that doesn't meet the mark?
  • Fluid change: A new strategy is announced at Millers Oils

more info

    • 'Electric vehicles will disrupt the aftermarket as we know it' Agree?

      View Results

      Loading ... Loading ...
    • Popular
    • Latest
    • Comments
    • Tags
    • Subscribe