IAM ROADSMART LAUNCH BITE-SIZE DRIVING COURSES

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Following on from the charity’s 60th anniversary, IAM RoadSmart has begun phase two of its business strategy by launching a range of bite size safety sessions for drivers in the B2B and B2C sector.

A total of six one-to-one courses are available to motorists, fleet managers and their employees of all ages (17-85+); lasting up to two hours to help them develop skills in a particular area of concern, while in the comfort of their own vehicle. The new modules include: Driving on Motorways, Rural Roads, Urban Roads as well as Vehicle Management, Overtaking and Confined Space Manoeuvring.

Sarah Sillars, CEO of IAM RoadSmart said: “We are trying to make sure we stay true to our charitable aims but actually modernising ourselves to become more engaged with a much greater number of people”, she continued: ‘We have changed the messaging by coming up with a different style and approach, which is to become a friend and supporter of the driver but helping them to enjoy riding, build more confidence and by default, reduce the numbers of killed and seriously injured on our roads”.

After carrying out a survey with 7,000 drivers that weren’t actively part of its 92,000 plus membership, most respondents said that training for business drivers was important with online delivery being the preferred choice of development for consumers as well as training that didn’t take employers and staff away from the workplace for more than two hours.

“We know targeted training, which integrates with existing driver risk management programmes is vital when making decisions on how to improve the skills of your drivers and deliver ROI for the business as well as helping to fulfil obligations to comply with the Health and Safety at Work Act 1974”, said IAM RoadSmart’s Commercial Director Leslie Upham. “We are looking to help fleet managers and drivers by moving into this space of being a business partner rather than a supplier right at the beginning”.

With 34,000 business drivers using the charity’s services last year, the firm believes these advanced courses will prove a valuable asset to employers and staff, while seeing an increase in uptake of its services going into the new year.

The driving modules will be available to the trade and general motorists in early 2017.

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- who has written 148 posts on CAT Magazine.


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