Industry experts gather for retailing expo

Floor planning, digital displays, sustainability challenges and solutions will feature

Floor planning, digital displays, sustainability challenges and solutions will feature at the show

London’s ExCeL exhibition centre will play host to easyFairs RETAIL 2010 in May 2010, featuring seminars on how to make the most of the market.

The exhibition will focus on how to make emotional connections with customers though colour and store layout, using the senses to sell products.

Colour psychologist Angela Wright, who will be at the expo, said: “Colour is the first thing people instinctively look for.

“Negative colour schemes will have negative results, almost unconsciously, within the first moments of entering a store!”

According to figures published by the Office for National Statistics, retail sales volumes are up 2.1% and now is a prime time to tap into this growth.

“Senses can really engage the customer, improve impact and make them feel even better about their purchase,” said William Anderson of The Team Works, which will also exhibit.

“You will learn just how much control you have over customer attitude and attention.”

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- who has written 95 posts on CAT Magazine.


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