A recent survey conducted by the RMI’s National Francise Dealer Association (NFDA) found that more people are using franchise dealerships for aftersales than six months ago. Apparently, 35 percent of people use franchise dealers for aftersales compared to 30 percent of people using independent garages.
The survey polled 1,000 consumers across the UK in a 15 minute online survey. The objectives were to ‘explore current consumer perceptions of franchised dealers and their competitors’ as well as to ‘understand consumer aftersales behaviour’.
Curiously, the poll compared data with that taken six months’ earlier, rather than comparing year-on-year.
Sue Robinson, NFDA Director said, “The survey has demonstrated that consumers are pleased with the quality of aftersales at franchised dealers. The increase in the number of consumers using franchised dealerships demonstrates that service plans and good customer service have led to greater customer numbers.”
A separate survey carried out on behalf of the Independent Garage Association, which is also part of the RMI, found that 97 percent of respondents were likely to use their independent garage again.