Pagid launch ‘Ready for Anything’ promotion

Friction brand Pagid have sent us details of in interesting customer-facing promotion . Details are as follows:

Pagid, the UK’s biggest-selling braking brand, has announced the launch of its new winter promotion and safety campaign – ‘Ready for Anything’. The campaign covers a range of winter motoring safety advice, while the new promotion offers a chance to win spectacular once-in-a-lifetime prizes.

Visitors to the dedicated Pagid winter website at pagidwinter.com will find winter driving techniques, cold weather car check info, and some very useful winter motoring videos. In addition, Pagid is giving away a VIP trip for two to the original Ice Hotel in Sweden. Winners will enjoy three-nights of arctic fun with a stay in the magical Ice Hotel itself, a Northern Lights discovery trip and a sled-dog adventure.

The promotion, which can be entered by purchasing Pagid products throughout December 2016 and January 2017, also has runner-up prizes comprising Pagid-branded North Face jackets and special Pagid ‘Ready for Anything’ winter kits – packed full of seasonal motoring essentials.

Keeping customers safe this winter

Driving in winter conditions brings its own unique set of challenges. Be it excess water, dirt, gravel, leaves, ice or even snow, the upshot is that the slippery roads bring safety to the fore.

For garages, it can also provide opportunities to boost business. Demand for winter tyres has increased in recent years, but there are other areas of a car that need checking to stay safe in the hardy, winter conditions. Testing the coolant levels and the quality of antifreeze can be crucial in the winter months, and this could be an opportunity to offer a free check of the coolant, or even a full car winter inspection.

Offering free (or low cost) checks reassures customers, increases potential loyalty, and gets people into the garage.

Two other elements often overlooked are the clarity of headlights and the air conditioning. Garages should always ensure headlights are polished to their former and less hazardous glory, and with air con, blowers that are not operating properly will suck in cold humid air from the outside and will not clear windows quickly enough. A recharged air con system will demist windows faster with warm, dry air, so this area is worth a thorough check.

More obviously, brakes are a serious safety element that can have serious consequences during inclement conditions. For example, brake wear should be even across each axle to avoid potential wayward moments during emergencies; especially if the grip levels differ on each side, which can be common during this time of year.

Ready for Anything

Sadie Jonas, Business Development Manager at Pagid said,

“We hope that Pagid’s ‘Ready for Anything’ campaign will raise awareness for keeping drivers safe as the temperatures plummet. In icy conditions, stopping distances can be ten times longer than they are in dry conditions, so brakes operating at optimum performance are obviously crucial; but so too are many other factors, including tyres, lights, coolants and even air-con systems. Our dedicated winter site covers all this advice, and we’re delighted to offer some ice-cool prizes, including that very special trip to the Arctic Circle to stay in the Ice Hotel”.

‘Ready for Anything’ will also be promoted on Pagid’s successful social media sites including Facebook, YouTube, Twitter and Instagram. To enter the promotion, trade customers just need to make a Pagid purchase from Euro Car Parts between 1st December 2016 and 31st January 2017, and then register online at pagidwinter.com Customers need to retain their invoice to register the purchase on the website (and to claim prizes).

Pagid’s range of braking products is available exclusively through Euro Car Parts. Customers can find their local branch by entering their postcode on the Pagid website pagid.com/distribution  

For more details, videos, advice, prize information and terms & conditions, customers can visit the dedicated Pagid ‘Ready for Anything’ website, or ask their Euro Car Parts sales advisor.

This post was written by:

- who has written 118 posts on CAT Magazine.

Editor of CAT Magazine and an experienced motoring journalist

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