REINVENTING THE WHEEL

Promotional article on behalf of Euro Car Parts

 

 

Helen Robinson, Marketing Director at Euro Car Parts, explains how the independent aftermarket can tap into additional revenue streams through its new Intelligent Repair Programme.

 

A recent survey by RAC Insurance* found that two-thirds of UK motorists have suffered damage to their vehicles in small car park scrapes, with scuffed alloy wheels one of the most common results.

 

For independent workshops, this sort of repair work is an excellent profit opportunity. The ability to restore scuffed and kerbed wheels to pre-collision condition is a unique selling point that helps customers stay on the right side of Personal Contract Purchases (PCP), and return their vehicles in good condition. By offering this as a remote, portable service, technicians can carry out repairs wherever the customer happens to be, making the process even more convenient for motorists.

 

Euro Car Parts recently launched our new Intelligent Repair Programme for repairers and bodyshops, enabling technicians to complete minor body repairs in rapid time. Since then, the number of small businesses carrying out intelligent repair work across the UK has grown; a demand largely driven by rising insurance excesses. Customers involved in a minor scrape are now looking to the independent aftermarket to carry out small repairs and managing the cost themselves, rather than paying a sizeable insurance excess.

 

Bringing together the vast stock range and availability of Euro Car Parts and LKQ Coatings, along with the specialist service and support provided by our Workshop Solutions team, our Intelligent Repair Programme helps workshops respond to this demand. The programme allows repairers to access the latest equipment for wheel refurbishment, windscreen and interior repair, cosmetic paint and paint-less dent work, in addition to both static and mobile spray booths. IMI-accredited training is also provided.

 

We also work closely with repairers to install additional intelligent repair equipment on site at the workshop, to upsell minor repairs as part of a routine service. Our Workshop Solutions team assesses an existing premises, installs wheel preparation units, aquablast machines and powder coating tools, in addition to training technicians in this specialist area, bringing the machinery and skill of the bodyshop into independent workshops.

 

Not only does our Intelligent Repair Programme help repairers offer additional work, it also provides existing bodyshops with an effective way of reducing key-to-key times.

 

Euro Car Parts’ Intelligent Repair Programme is just another way that we are helping independent repairers to satisfy the ever-changing needs of customers. With experience throughout the aftermarket, and both parts and support instantly available, we’re helping independent repair booths pop up all around the country, making accident repair accessible to a whole new audience.

 

For more information about Euro Car Parts’ Intelligent Repair Programme, visit https://omnipart.eurocarparts.com/

This post was written by:

- who has written 318 posts on CAT Magazine.

Editor of CAT Magazine and an experienced motoring journalist

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