Tag Archive | "aftermarket"

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THE COUNTDOWN BEGINS FOR AUTOMECHANIKA ISTANBUL


EVENT PREVIEW ON BEHALF OF AUTOMECHANIKA ISTANBUL

Automechanika Istanbul is preparing to host world leading manufacturers and suppliers allowing trade buyers an exclusive opportunity to network with exhibitors and industry experts from all over the world. Doors to this indispensable business platform open from 6th – 9th April 2017 in TÜYAP Fair, Convention and Congress Center (Beylikdüzü).

istanbul openingBuyers can discover the latest innovations in Parts & Components, Electronics & Systems, Accessories & Customising, Repair & Maintenance, Management & Digital Solutions and Car Wash, Care & Reconditioning.

Managing Director of Messe Frankfurt Istanbul, Tayfun Yardım said “Automechanika Istanbul, the automotive industry’s third largest trade fair after Frankfurt and Shanghai, will meet its visitors with many innovations and features of different activities this year.”

The show offers an extensive programme of lectures covering a wide range of subjects.  Returning in 2017 is the Automechanika Academy whereby top professionals from the automotive industry will discuss the latest topics of the sector. Tomorrow’s Mobility, Alternative Drives, Connected Mobility and much more will be discussed from from 6th to 9th April. in the e-mobiility and seminar area.

The 2016 show boasted an astonishing 38,000 square meters, with over 1,200 international exhibitors from 34 countries presenting their products and innovations to 42,000 visitors. For the 2017 edition, 80% of stand space has already been rebooked, and these exhibitors will showcase their products and services across 13 halls. The 2017 edition is a must-visit for anyone looking to grow their aftermarket and OE business in Turkey, Eastern Europe, Asia and North Africa.

“In recent years, many foreign exhibitors as well as domestic companies have continued to grow with intense interest and demand, and many new participants will be present this year.” said Alexander Kühnel, General Manager of Hannover Fairs.

Register for your visit today: registration-automechanika-istanbul.tr.messefrankfurt.com/Home/OnlineDavetiyeFormu?FID=14&lng=en

For more information: automechanika-istanbul.tr.messefrankfurt.com

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KWIK FIT REFUTES MAIL ON SUNDAY INVESTIGATION

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KWIK FIT REFUTES MAIL ON SUNDAY INVESTIGATION


Chain denies tabloid claims

Chain denies tabloid claims

A story in the Mail on Sunday in February claimed that Kwik-Fit charged for parts that were never fitted on a car.

The article claimed that a reporter was told that her wheel ‘might fall off’ if she didn’t replace a bearing and charged for a plugs that were ‘not fitted’. Kwik-Fit responded with a statement that rebuffed most of the claims in the article. “We made a series of recommendations in respect of these cars, the majority of which the newspaper accepted were reasonable, however the article focused on a small number of allegations with which we fundamentally disagree” the statement read.

“We provided evidence to the newspaper to support our case, and offered to re-inspect the cars, however they refused and published the story. It is entirely appropriate and correct that we provide you with further details that counter the allegations made by the Mail on Sunday”.

The chain also published a read-out from the alignment equipment, which it says shows the vehicle presented was ‘ever so slightly toeing’ and the adjustment brought it back into manufacturer’s tolerance.

On the subject of the spark plugs, Kwik Fit says that it recovered waste spark plugs with UV dye on it “thus establishing that it did come from the car in question”. It also refuted that ‘scare tactics’ were used to sell a wheel bearing.

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WHO BENEFITS FROM SCRAPPAGE?

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WHO BENEFITS FROM SCRAPPAGE?


As before, the VMs stand to gain from a scheme, but is the aftermarket organised enough to mount a challenge?

Mike Owen

The jungle drums are beating and the environmental lobby, whilst not yet in full howl, is becoming vociferous about the state of the air pollution in our cities – they are not wrong! However, as usual, the first choice of action is to rain hell-fire and damnation in the shape of increased congestion charges and additional parking costs for anybody who has the temerity to drive a diesel vehicle and the second, to throw money at
the problem.

Once again the ‘scrappage’ word is being bandied about as the way of removing these vehicles from our roads but, the question must be asked, will this not reward the perpetrators of the crime? Some of the vehicle manufacturers by producing ‘non-compliant’ vehicles could be said to have added to the problem; will those named-and- shamed be excluded from the list of ‘acceptable’ vehicles to benefit from any such scheme? – I feel that I can answer this conundrum, No!

POLITICS

Those of us who can remember the hedonistic days of Tony Blair, his sidekick Gordon Brown and the ‘New Labour’ movement will remember that during their reign they were actively promoting diesel, due to its economy. As with so many things from that era, the genaral public are once again left holding the baby.

Have we learnt nothing from the last scrappage scheme? The ‘dirty’ old vehicles are not the ones that will be replaced – the owners of these old ‘nodders’ don’t do so from choice, they own them because they can’t afford to replace them so a new scheme benefits the VM’s and the new vehicle owners.

Scrappage starves the used market by frustrating the cascade of vehicles down to the cheap seats. If a scrappage scheme is introduced the VM’s will squander it in the name of increased vehicle sales and it will not benefit our sector one jot.

CONVERSION RATE

If the diesel devil is the problem why not champion a ‘conversion’ programme; convert diesel vehicles to petrol or other propulsion methods? “Can’t be done!” I hear various commentators shout; as my old apprentice master used to say ‘you can do anything you want but first you have to want to do anything’ – of course it can be done but are the cost, benefits and the rewards big enough?

I admit the problem will be the infernal electrics but nothing is insurmountable. If we look outside our own sector of the industry ‘transplants’ are common; those who can remember the original Leyland National bus will remember, probably with scars to remind them, that the original ‘headless’ engine was a god- awful contraption and were almost entirely substituted by Cummings or MAN engines; look at the boat industry and you will see the same happening across the globe – it can be done.

MAGIC OPPORTUNITY

There is no magic bullet, there will be several years of transition if the problem is to be sorted but we need to be looking at how we can turn weaknesses into opportunities and avoid strengths being threatened. With the ‘dirty old dogs’ could we, the Independent sector, not champion a need for maintenance? We know that vehicles which are not serviced are a large part of the problem – within the aftermarket there are a myriad of cleaning products; injector cleaners, fuel system cleaners, oil additives etc. which all help; the EDT engine cleaning system, I can attest, gives startling results both in economy and emissions. But we need to be careful that we are not seen to be peddling snake-oil, we need measurable, certified results and strong representation. Is the time not right (again) for us to promote the legislative need for vehicles to be maintained?

The Government though will once again be lobbied by those with the loudest voice, the VM’s who will offer a quick fix and an offer to tick the box to appease the need rather than cure the problem.
So why does the aftermarket never look at to providing the answer? Is it because we are fragmented with little enclaves each doing their ‘bit’ but no joined up thinking or holistic solution seeking? (By which I mean one firm sells parts, but  another fits them; with each player being prepared to prey on the other rather than forming an alliance– hardly an environment for solution seeking nor likely to inspire confidence in others at the table looking for a solution).

Fuel can open a can of worms

Fuel can open a can of worms

INDEPENDENCE

Once again our sector finds itself marred by its ‘independence’ – who will really represent our sector? The only voices heard around the corridors of power are the SMMT, the VM’s by any other name, and the NFDA representing the dealers but the Independent sector – either garages or factors – name your champion, when did you last hear their voice? So when the tide of opinion once again turns in favour of the VM’s, as it will, the independence from each other, the lack of unity, will have denied you a voice.

Those of you who have tested yourselves using the now slightly outmoded SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) will have realised that there is no black and white only shades of grey (I’m not referring to ‘that’ book) – an opportunity could have been as the result of a weakness and not to address it is now a threat but you could turn it into a strength so into which category do you put it? Now ask yourself the same thing about the Diesel fiasco, the problem is that it gets put into the ‘too difficult tray’ and the VMs become, by default, the only show in town.

If, as we expect, this Scrappage MkII is going to get off the ground can we, the independent sector, try not to get caught napping; can we get our backsides into gear and organise ourselves? The old adage ‘are we failing to plan or planning to fail’ springs to mind – there is one racing certainty and that is if you’ve got nothing to say, don’t be surprised if nobody is prepared to listen.

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EVERY 7.5 SECONDS A TECHNICIAN VIEWS A WIRING DIAGRAM

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EVERY 7.5 SECONDS A TECHNICIAN VIEWS A WIRING DIAGRAM


PROMOTION ARTICLE ON BEHALF OF AUTODATA

new-wiring-diagrams

In only three months, Autodata has added 336 new wiring diagrams – now delivering a total of 30,000 technical wiring diagrams to workshops.

As one of Autodata’s most popular features – viewed by a technician every 7.5 seconds, wiring diagrams are one of Autodata’s top priorities. Autodata has completely revamped the design of their wiring diagram module, by enhancing the navigation to save technicians even more time. Autodata’s enhanced wiring diagrams are now even more interactive, giving technicians the ability to search and locate a specific component within the diagram. New features such as the ‘find on diagram’ button, the zoom and drag-scroll functions, and the enhanced component information panel, facilitates easier access to the specific information technicians need on any diagram.

As well as providing workshops with the flexibility to work across various devices by being mobile and desktop friendly, the new design optimises the visibility of the wiring diagrams by giving technicians the ability to make them full-screen. With the enhancements to Autodata’s wiring diagrams, it’s now much easier and more convenient for technicians to work straight from devices.

We are creating diagrams at the fastest rate ever. Even though our technology and innovative processes are second to none, it still takes our wiring diagram team a considerable amount of time to prepare diagrams for the workshop application. Our wiring diagrams are all drawn directly from manufacturer circuit diagrams and transformed into Autodata’s easy-to-use, standardised, and interactive format that saves technicians valuable time. The accuracy of each diagram is vital, so our rigorous and systematic procedures ensure that the information workshops receive is always precise.
Mark Trepte, Content & Operations Director at Autodata

At beginning of this year, Autodata pledged to introduce one new technical feature every month. Just three months into 2017 and Autodata has already launched 3 new time-saving features and made 49 enhancements to existing key features in the workshop application.

Workshops that subscribe to Autodata have unrivalled access to manufacturer approved technical information, with 99.9% of vehicle models covered. Autodata’s ongoing advancements are designed by industry professionals to enhance workshop efficiency and competitiveness.

Try Autodata today.

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IF YOU CAN’T BEAT THEM THINK SMARTER

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IF YOU CAN’T BEAT THEM THINK SMARTER


David Massey explores using car forums and social media to work for him at little cost.

massey

I couldn’t count the amount of times I’ve heard a customer say, “I’ve been on a forum and I think it’s this…” It is extremely annoying and turns me into someone angry and not very approachable. I guess it’s typical of the male ego, ‘how dare you tell me what I’m doing’ irrespective of the truth. It is true that some customers spend a decent amount of time sifting through the web and come up with some good info, but others will seek out any explanation of why a dash light has come on, for example, and are not easily dissuaded from their theory when confronted with expert evidence.

So if customers that browse the internet and tell you how to fix cars make your blood boil and gets you angry… then good! Because that means you have the motivation to do something about it.

It struck me that if customers can search and find specific information about their cars then why can’t you find specific customers for your business? The cat becomes the mouse and you’re holding all the cheese.

SPECIFIC CUSTOMERS
This is a brilliant opportunity where you can target and reach very specific audiences and really focus on your selected customer base that maximises profit and cuts out the unwanted work and customers we all dread.

If you type in a common fault into Google – I don’t know, let’s say intermittent loss of power 1.9 diesel VW undoubtedly the first place you would stumble across is a forum with 100’s of posts about turbo vanes sticking or faulty AMM’s. Try it for yourself, go on stop reading this for a minute and try it.

Now what if you had the ability and knowledge to direct people to your website instead and read informative and interesting articles about their problem? In other words by having blog posts or Facebook articles pointing to your site.

In January we were pretty quiet in the workshop and feeling fed up, I decided I wanted to learn how to build and optimise my own website. With fairly basic computer IT skills the amount I learned to never ever rely on third parties to promote and grow your business because nobody in the world has either the same passion or more importantly the same unique knowledge as you do about your business.

Before this exercise my website looked great but was very poorly ranked on Google and I couldn’t be found unless you actually typed in my URL (full web address). Most of my page listings could be found between page 10-20 of which I honestly believe have never been visited since the dawn of the Internet.

I specifically targeted the customers and demographics I wanted to target with strategic and careful methods by using specific faults, vehicle specific info and DTC’s embedded behind and into my website.

TOP RANKING
My website is now ranked first for just about every VW/Audi/ seat/Skoda related search in the Preston area and further afield. If you don’t believe me try it for yourself now with your smart phone or laptop.

I have done this extremely successfully, in fact so successfully it caught me off guard and has completely redefined ADS as a business. Just humour me and try this for a minute, carry out a search for Audi RS4 inlet valve cleaning and see who’s website comes up.

The key is to think like a customer and not like a garage owner, who might type something entirely different to what our customers would.

All this data can be very easily analysed by using web analytics which gives us the opportunity to react accordingly and adjust our key words embedded within our websites or SEO (search engine optimisation).

You have to ask yourself why on earth would you pay a third party who knows very little about your business and cares even less be good at doing it for you? Simple when you think about it.

There’s nothing new in what I’ve discovered only the skills in order to implement the changes. Big companies do all this as a matter of routine, but most garages are literally decades behind in getting to grips with social media and an effective online marketing strategy.

The truth is change is happening and there’s nothing we can do to stop that. We must embrace the change instead.

If you’re curious to know a little more I have created and designed an in house web development program aimed at helping garage business emulate our success. Like the old saying: If I can do it, so can you.

Posted in CAT Know-How, Garage News, NewsComments (0)

COMMA EXTENDS PLANT WITH NEW LAB FACILITY

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COMMA EXTENDS PLANT WITH NEW LAB FACILITY


comma

New lab space for Comma

Oil brand Comma has opened a new laboratory facility for product development and testing, situated near its blending plant in Gravesend, Kent.

The extension comes as part of a multi-million pound investment programme from parent company Moove, in an attempt to maintain Comma’s competitiveness for automotive lubricant, coolant and brake fluid testing. “There is no let-up in the pace at which vehicle manufacturers are introducing new specifications for the engine and gear oils for their latest models, and in many cases, upgrading existing specifications”, said Mike Bewsey, Sales and Marketing Director at the firm.

“These investments are designed to ensure that we’re using the latest manufacturing techniques so that the quality of our products can be maintained in a scalable and efficient way, as we enter a new phase in our growth strategy”, Bewsey continued. “The investments that have taken place are on our existing blending plant here in the UK – although our product portfolio continues to be developed and expand”.

Bewsey said that Comma will begin training staff up with its latest test and quality control equipment so they can utilise the laboratory at its full capacity. He said. “As we invest in new equipment for the laboratory, we’re also investing heavily in the development of our people there, so they are equipped to use it to its full potential”.

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MAINTAINING CUSTOMER RETENTION AT ALL TIMES

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MAINTAINING CUSTOMER RETENTION AT ALL TIMES


Vince Blackmore shows CAT around LVW’s Rollings branch in Wrexham

Vince (L) and Harold

Vince (L) and Harold

While in Wales, we visited Wrexham Rollings, a long- established distributor and part of the LVW Group.

Since its acquisition in 2008 and subsequent relocation across town, the branch has gone from strength-to-strength, according to Regional Manager Vince Blackmore, who’s been a long-serving employee and witnessed the firm’s growth first hand during his 32 years of service. “I joined Rollings in 1985 when we were situated in the middle of Wrexham at the old Brooke Street building”, he said. “The LVW Group saw the sales results in the business and took advantage of this opportunity by acquiring the store from previous owner David Evans nine years ago”.

Now based from a 10,000 sq ft facility, Blackmore is responsible for overseeing the performance of the Wrexham store as well as LVW’s Flint and Oswestry sites. However, those are just to name a few in
the distributor’s portfolio as Blackmore explains. “In 2011, LVW bought the Rollings branch in Oswestry and acquired parts distributor Moparts in Liverpool”, adding that the firm also possesses its LVW Automotive outlets in Birkenhead and Ellesmere Port, bringing the group’s network to six sites.

Wrexham Rollings houses 30 staff and 15 vans, a few of which on our visit were lined up symmetrically while they loaded for a run. “Our vans deliver locally within a three to four mile radius and we have timed runs for the mountainous regions reaching as far as 30 miles”, replied Blackmore, who also informed us that plans to extend its fleet is currently a ‘work in progress’.

An army of exhaust silencers

WAREHOUSE TOUR
After a bit of background history, Blackmore took us around the warehouse to go through the day-to-day running of the operation. From the ground floor up to the mezzanine, we were impressed with how organised each aisle was as product groups were stacked tidily along the shelves with no signs of overstock. “Coil springs, steering and suspension and brake pads are just a few of our fastest selling lines” explained Blackmore. “We are also a member of the IFA buying group which gives us buying  power to order stock at affordable rates than if we just went directly to the supplier as a non-member”. Even ‘ugly’ exhaust silencers looked good glimmering as they hung up side-by-side in the large warehouse awaiting an order.

CUSTOMER RAPPORT
As we continued our tour, Blackmore explained that the store has accumulated over 450 customer accounts and counting with 80 to 90 percent of the base comprising garages and workshops. However, like nearby Wrexham Motoring Supplies, Rollings has kept both existing and new customers at the core of the operation. “Our customers are not just an account number, they are personal and have been with us for 30+ years because staff have built up a great relationship with them” Blackmore replied.

“For example, if there’s something wrong on a customer’s 2009 Insignia, the customer will ring and we will get the parts right and delivered to them quickly first time around. It’s all about customer service and building that relationship”, adding that the branch uses Autocat to track down the necessary components for the vehicle model in question. Surprisingly, the store has even built up a strong rapport with its next-door neighbour ‘Volkswagen Wrexham’ (which despite the name has no connection with LVW). “There is no friction at all”, said Blackmore. “The guys from Volkswagen just come in and collect their parts. There is no competition between us”.

Counter stocks many aftermarket brands

TECHNICAL TRAINING
Vince told CAT that the branch holds a range of technical evenings, presentations and training courses on site for garage customers to keep them abreast of the latest developments. Past courses have covered an array of topics including hybrid systems; oil along with supplier training and ongoing technical talks from companies such as Gates. Blackmore elaborated: “We have constant supplier courses such as common oil training, clutches and we hold technical and presentation evenings for customers in our warehouse space”. We were intrigued to find out what Blackmore had pencilled in for the coming  months. He said: “We recently had a Gates Fan Belt and Tensioner Training course, but the next one will be the timing belt side of it which will take place in the Spring time”.

Before wrapping up proceedings, Blackmore discussed the firm’s upcoming plans, which involves increasing customer retention and organising its ongoing training programmes for the rest of 2017.

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BRAND NEW SERVICE TRANSMISSION MODULE

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BRAND NEW SERVICE TRANSMISSION MODULE


PROMOTIONAL ARTICLE ON BEHALF OF AUTODATA

service-transmission

Autodata has launched an important time-saving Service Transmission module that makes it even easier for technicians to identify the service operations required in a simple and efficient way. The new module provides technicians with instant access to all the technical information needed to carry out servicing to manual, automatic, and auto-shift manual (ASM) transmissions, as recommended by the vehicle manufacturer.

In addition to providing technicians with the relevant tightening torques for drain and filler plugs, as well as oil grades, and capacities in one easy to use module. The new module has step-by-step instructions and illustrations that guide technicians as they carry out model specific drain and refill procedures. Autodata’s service transmission module helps to protect workshops from making simple but costly mistakes by technicians with cautionary notes, that if ignored may cause damage to the vehicle during maintenance and repair procedures.

Transmissions are a time-consuming and awkward aspect of vehicle servicing. Get it wrong, and your workshop could end up with a hefty bill. Unlike standard manual transmissions which generally have straightforward fluid drain and refill procedures, automatic transmission systems can be more complicated.

When servicing automatic and ASM transmissions, it isn’t as simple as just removing the drain plug, draining the fluid, and then refilling the transmission. Various additional factors need to be considered, such as the special tools and diagnostic equipment required, the specific drain and refill procedures – set by vehicle manufacturers that need to be followed, and of course, the specific grade and capacities of transmission fluid required. With Autodata’s new service transmission module, technicians will have all this information at their fingertips to help them complete transmission servicing more efficiently.

This new module joins 34 other Autodata modules, more than 550,000 procedures, over 125,000 diagrams and illustrations, which cover over 32,000 models across 136 car and van manufacturers worldwide.
Subscribe to Autodata today.

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LONDON MAYOR PROPOSES DIESEL SCRAPPAGE SCHEME

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LONDON MAYOR PROPOSES DIESEL SCRAPPAGE SCHEME


scrappage

A few of the cars from the scrappage scheme in 2009

London Mayor Sadiq Khan has called on government for a national diesel scrappage scheme for older vehicles to help combat air pollution within the capital with incentives to encourage the uptake of electric and hybrid vehicles.

IAAF’s Chief Executive Wendy Williamson, argues that even though this technology is the way forward, a bigger discussion across multiple sectors is needed to tackle the long-term effects of air pollution in and outside of the nation’s capital. She said. “Whenever there’s anything on emissions it seems to be the automotive market is an easy target somehow. Where are people talking about the aerospace industry, farm tractors and rather just picking up on cars all the time, why is the focus not given a broader discussion?”

She added: “Most of the emission problems in London would be fixed if they looked at the black cabs and buses. There’s positive changes happening at the moment, but then there’s no controls over any of the Uber cabs so you could be in a high emission Uber car and have none of the controls that the black cabs are having to conform to”. Williamson also questions where the budget for the £500m project will come from with around 50 percent of diesel vehicles representing the UK car parc.

In a recent interview with The Guardian, Sadiq Khan said. “The toxic state of our air leaves us with no choice but to rid our city of the most polluting diesel vehicles. It is shocking that nearly half of new car sales in the UK are still diesel vehicles and the tax system still incentivises motorists to buy these polluting cars”. The Mayor also announced that he would ‘not rule out’ banning diesel vehicles from London altogether if the high levels of Nitrogen Oxide are not heavily reduced.

If the scrappage scheme goes nationwide, Williamson said the Federation would consult with its members. She concluded: “In fairness, the government has set out quite a robust programme for electric vehicles which are clearly how they see the future. There’s no doubt that hybrids are the way to go but there’s still some way to go with technology yet”.

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GOING ABOVE AND BEYOND CUSTOMER EXPECTATIONS

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GOING ABOVE AND BEYOND CUSTOMER EXPECTATIONS


We pay another visit to the Rogers family at Wrexham Motoring Supplies

Jonathan and Alun Rogers

Jonathan and Alun Rogers

As a CAT Award nominee, we thought it was high time for a return visit to accessory store Wrexham Motoring Supplies.

The third generation retailer will hit its 50th milestone next year as an independent supplying garages and ‘DIY mechanics’ in the town of Wrexham. Founder Arthur Jones established the shop in 1968 and kept it solely as a family-run entity that was later entrusted to his daughter Gaynor and son-in-law Alun Rogers after he died in 1971. Since then, Arthur’s grandson Jonathan now heads up the operation alongside his father.

To say the father and son duo were shocked was an understatement after finding out they’d been shortlisted for the Retailer of the Year Award “We were surprised to say the least,” said Jonathan, “I even e-mailed the Editor to find out how we got nominated, but we were very thankful and humbled to have been considered for the award”.

STORE LAYOUT
We felt the Rogers family did not give themselves enough credit for what seemed like a clean and tidy establishment stocking a number of well-known aftermarket brands with customers popping in and out for various items and the occasional chat during our visit. From Bosch wiper blades to Laser tools there were many accessory shop staples hanging up on display behind the counter for technicians and car enthusiasts alike. The middle of the store encompassed a range of low viscosity oils from Millers and Castrol, which were lined up in single file across the shelves; complemented with a variety of car care products and kits for extra road safety and vehicle maintenance.

Store is clean and organised

Store is clean and organised

CUSTOMER SERVICE
“Our fastest selling lines are brake pads, oils, bulbs and filters”, said Alun Rogers. “If someone comes in for a bulb or wiper, we will fit it for them because they’re not the easiest thing to fit, and won’t charge for fitment as we’ll hopefully see the customer return later”. Jonathan concurs, explaining that the driving force behind the retailer was going beyond customer expectations with a decent range and free fitting. “We bank on the personal side of the continual customer where most of them come back. Some wipers can take up to ten minutes to fit but we don’t charge for this because we want to help our customers.” he said, adding that the firm also responds to call-outs from garages and DIY enthusiasts for vehicles in need of a jump-start.

Although competition is quite fierce in the area with the likes of ECP and CES just a short distance from the store, Jonathan reiterates the fact that customer service has been a key element to keeping the business afloat while standing out against the local competition. “Our main competitors around here are CES, Euro Car Parts and the LVW Group’s Rollings”, Jonathan continued: “Personal service makes us stand out and we still maintain an element of being a bit ‘old fashioned’ where we’re up-to-date with everything. We offer personal services, and customer satisfaction is our top priority, which is why we’re still here because we’ve become close friends with our customers”.

PRODUCTS
More recently, the Rogers family have extended their product portfolio by supplying Wix Filters and introducing welding gas. Jonathan said the introduction of gas came into effect due to growing customer demand and no rental charges on the cylinders.

Being a UAN member also has its perks allowing the firm to attain more ‘buying power’ from aftermarket brands at cheaper rates. Additionally, the membership offers seasonal promotions that the Rogers can take advantage off as and when required. The store’s website and Facebook channels has been a strong source for advertising and increasing its client Rolodex, as Jonathan points out. “We have a Facebook account and website which we are in the process of updating. We also do some local advertising at car rallies and the Wrexham Football Club”.

For the near future, the team have no drastic expansion plans, apart from continuing Arthur’s legacy and growing their customer base with some more clients already coming onto the books in due course. We look forward to revisiting the Rogers Family for another brew in 2018.

Posted in Factor & Supplier News, News, Out and About with CAT, Retailer NewsComments (0)

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