Tag Archive | "Autoelectro"


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A supply deal has been struck between Autoelectro and accessory parts retailer CAAR.

The partnership will see the latter take advantage of Autoelectro’s extensive portfolio of remanufactured starter motors and alternators including its surcharge-free non-exchange (NEX) units. In addition, the former will be rolling out its recently-launched Active Inventory Management System (AIMS) to CAAR’s supplier base; allowing them to maximise their chances of returning old core as well as keeping close tabs on any outstanding surcharges owed,  following the company’s new pricing strategy.

Tony Bhogal, Managing Director of Autoelectro commented: “Having held discussions with senior staff at CAAR, we have agreed a competitive package for its members, to ensure they and their workshop customers receive the best value-for-money but premium quality product available”, he continued: “CAAR members will have access to the best range and availability of rotating electrics, along with a free next working-day AM delivery.”

Adding to his sentiment, CAAR MD David Owen said: “We are delighted to welcome Autoelectro on-board as an approved CAAR supplier, and the appointment has been warmly welcomed by CAAR members, many of whom were already using them for their rotating electrics.”

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Nick Hood shows us that returning old units isn’t always the core of the business at Autoelectro.

D&V testing rig

This isn’t the first time that we’ve been to Nimalec House in Bradford, home to remanufacturer Autoelectro. However, there’s a special announcement today, so we are keen to hear what it is.

Before that happens, we are given a guided tour of the complex. ‘Complex’ is the correct term for the sprawling mass of buildings, as the original was bought soon after the business was founded in the late 1980s and has been extended several times since. In fact, if you don’t know your way around it is quite hard to keep track of where you are, as the building twists and turns and is set over several levels.

Fortunately, brothers Nicky, Tony and Paul Bhogal are on hand to show us around, as is Sales Manager Nick Hood. There are all the things you might expect in a modern remanufacturing business and warehouse, such as a busy sales office, various well-ordered stockrooms (the facility is ISO14001 accredited) and a large reman workshop. There’s also a few things that you might not: For example, there is a complex photo studio hidden away which is set up so the subject can be pictured through 360 degrees, meaning visitors to the firm’s website can virtually turn an item around on screen – the idea being that users can see if a unit is directly comparable to an item being pulled from a vehicle.

The testing facilities are also impressive. Nicky Bhogal, who is an electrical engineer by profession, worked with Canada- based D&V Electronics to develop testing rigs that could not only test a wide variety of alternators, but just as importantly, were easy to set up for each piece being tested. This means every alternator leaving the building gets properly calibrated and has a full test report along with traceability.

However, the real business of the day is the launch – and that is the news that from March, more than 2,000 references will have their surcharge charges cut.

The 10 bestselling and half of the 100 fastest-moving part numbers within its sales pareto will be surcharge-free, following months of stockpiling core behind the scenes.

Nick Hood explained that ironically, the deal was possible because of the proliferation of cheap imported units in the market. “Most people fitting these new units will still keep the old core and sell it by the basket load to a core dealer, so we are looking at a proliferation of part numbers in broader terms.” he explained, adding that dealers would usually take these crates of mixed core as they came rather than picking through them. The result, perhaps predictably, is an increase in the number of the most common part numbers.

The new no-exchange offering will be sold in the same red Autoelectro boxes as the rest of the range, albeit marked ‘NEX’. An entirely new sub-brand had been considered, but after a lot of what the Bhogals described as ‘soul searching’ they decided to keep it under the same label. “We’re proud of what we do and we don’t want to step away from that” explained Tony Bhogal.

“What we are offering is not a budget product, so it won’t be as cheap as some of the Chinese units” he explained. “But it won’t be much more expensive, which allows us to compete at that end of the market, and with smaller factors that don’t want to deal with core”. On the subject of core, Hood is keen to put one myth to rest. “We are well aware that some people think we make huge money on core, and I can tell you categorically that we don’t” he said, adding that collecting, identifying and processing core is a complex, but vital part of the business and will continue to be so.

There’s more announcements to come as well. From the beginning of April, the remanufactuter will be introducing
a ‘surcharge transparency’ tool, which will assist in securing maximum profits from stock on the shelf, something we’ll be interested to know more about in due course.

Posted in Out and About with CAT, Starters and AlternatorsComments (1)

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Santokh Bhogal founded Autoelectro after quitting his job because of industrial unrest. Three decades on, the firm is still very much in the hands of the family that started it

Facility is ISO 14001 certified

Facility is ISO 14001 certified

Bradford-based remanufacturer Autoelectro is marking thirty years in business at the moment. Like so many companies that have reached a significant number, it has engaged the services of a PR agent to make sure the world knows about it and has bought in a stack of natty red DAB radios with company branding to dish out to selected customers and suppliers.

However, we were keen to find out a bit more about the company behind the logo, so we caught up with Tony Bhogal. “The business was started by my father, Santokh who had been working for Marston Radiators when it was owned by Denso. He moved into the side for light vehicles and he said there was a good atmosphere.”

Nicky, Tony and Paul Bhogal

Nicky, Tony and Paul Bhogal

The company ran into an issue between management and the unions, which gave Santokh Bhogal a predicament. “In 1986 there had been strikes and he felt unhappy about it” said Tony. “The company had a good atmosphere, but after the industrial problems he didn’t feel the same, so he felt it was the right time to run the family business”.

Autoelectro was started from Santokh dismantling some old ACR alternators on the kitchen table, before constructing a slightly more formal workshop in the garage and the business grew from there. “Quite a few of the local garages would bring in starters and alternators just to have them repaired” explained Tony. It was quite a simple product and if you looked under he arches you’d find people doing starters, alternators, radiators, gearboxes and anything else you could think of. We were the new boys there!”

As you’ll read elsewhere in the issue, there was no security in just being a me-too repairer, and by the early 1990s the firm had outgrown it’s origins in a lock-up and was offering a full remanufacturing service based from an industrial unit in Bradford. Mr Bhogal Snr was joined by his sons, Tony, Paul and Nicky who all had different skill sets that complemented the business well. Tony had done a degree in mine engineering, but the mid-1980s were not a great time to enter that industry. Paul studied Business Management, so he was well suited to joining the firm at a time of expansion, while Nicky qualified as an auto electrician, which had obvious benefits at a firm named Autoelectro. However, getting the product on the shelves proved to be a complex exercise.

Founder Santokh Bhogal

Founder Santokh Bhogal

“The motor industry was generally difficult and it was built on relationships. Rather than just saying that we had a fantastic product, well it might be a fantastic product, but it wasn’t easy getting it to the buying groups” Tony recalled. “The big break we got was in 1991 when we got approved to supply (factor and accessory shop chain) Charlie Brown. A chap called Trevor Watson was the senior buyer and I remember they had been dealing with a company who had gone bust and they were having problems dealing with warranty and stock. So I did the presentation and they were a local company so I think it went down well”.

The call came from the chain, but the senior buyer explained that the pressure on him was to go with a large and well-known brand. “So I said to him that he is welcome to come here with a big stick and watch over us every day if he liked” said Tony with a smile. While this didn’t quite happen, a quality control auditor named Derek Lockwood was sent to spend time at the firm. He must have been impressed with what he saw, because soon after his visits the newly-bought fax machine started spewing orders. “There was page after page” recalls Tony. “They had placed an order worth £50,000. The next step for us was to find the core…”. Somehow they did, and the order was completed, thus cementing the relationship.

“On the back of Charlie Brown’s we started dealing with Motorworld so we had two of the biggest retailers throughout the UK, but these were mostly the public buying parts, rather than the trade” said Tony. “The retailers wanted to just keep a few popular part numbers rather than stock the whole range – which suited, as there wasn’t nearly as many part numbers then anyway. Then Mr. (Chris) Swan started to shake up the industry. He bought both Charlie Brown and Motorworld and although he gave us the opportunity to supply Finelist, we decided against it at the time because we weren’t happy with the terms. That caused us a few problems”.

While local trade and supply to smaller customers was brisk, the pressure was on to find new bulk supply customers. “We re-trenched and started developing our own identity and brand and developing the market further” said Tony. “At that time we started working with Delco- Remy in the USA to develop a presence in the UK. I actually met one of the senior chaps at the APRA conference in London and we started handling all of the European warranty for Delco-Remy. We’d be taking heavy non-road units such as the alternator for a Terex truck or a Caterpillar excavator that had a problem with the starter. We’d fill out a warranty report here and detail whether it was a manufacturing fault or due to abuse on the vehicle, so we were lucky at that time as Delco-Remy were expanding in the UK”.

Busy sales office keeps orders coming in

Busy sales office keeps orders coming in

It helped that the firm were early adopters of industrial standards. The firm was one of the first to achieve BS750 and has since gone on to earn certificates for various ISO standards as well as the ‘Green Apple’ award for sustainable manufacturing.

Not every contract was won though. Tony recalls losing out to a larger rival to become GMs official reman supplier. Nonetheless, the firm continued to expand, although it remains on the same site in Bradford where it has been since the early 1990s, which has been achieved by acquiring various adjoining buildings and connecting them together in various cunning ways. This has resulted in long walkways with doors that could lead out on to any one of a number of levels, not unlike the opening chapters of Alice’s Adventures in Wonderland.

What is interesting to see is that despite the number of nooks, corridors and corners, all of the areas are very clean and well organised. Each location has computer-based identification so that nothing gets lost. Despite running near capacity, it is clear that lean management principles are obeyed: For example, fastest moving items are nearest the door and process efficiency is constantly monitored.

On our visit Nicky Bhogal was busy adjusting some of the computerised test rigs, on which all of the firm’s output is checked. The rigs, custom made by D&V Electronics in Canada, are key to making sure even the newest start-stop rotating parts with built-in computing power and sensitive regulator packs are properly calibrated before leaving the plant.

Speaking of leaving the plant, it is the end of our tour and we navigate our way back through the labyrinthine maze of passages. The motor industry has changed a lot since the days of Charlie Brown’s and Finelist, but you can be sure with the right level of investment in processes and facilities, remanufacturing will remain with us for a long time yet.

Posted in Factor & Supplier News, Garage News, News, Out and About with CATComments (1)

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