Tag Archive | "Braking"

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GO OE THIS WINTER FOR SAFE BRAKING


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PROMOTIONAL ARTICLE ON BEHALF OF PAGID PROFESSIONAL

The winter can be harsh. Treacherous conditions are rife, and driving in the rain, snow or ice can bring about many accidents. While driver skill plays a part, equipment often plays a bigger role. There’s no point in having the reaction speed of a caffeinated fox when the vehicle’s brakes are shot.

To help explain this to your customers this winter, Pagid is working with garages across the UK to help them give the best care and advice to their customers, whilst also providing upsell opportunities. One such opportunity is for brakes, and ensuring brake pads are up to scratch for those awful winter conditions.

Sludge, dirt and salt, during winter, are not a brake’s best friend. They can all build up inside vital brake parts, affecting performance and corrosion. So, the best friction is required to prevent this from happening, and ensuring brakes work effectively, even in the wet, snow and ice.

Pagid’s first recommendation is to ask customers if they have felt or heard any symptoms that may alert you to worn or damaged brakes. Squeaking, clicking or grinding noises can all point to issues, as would a shuddering or pulling sensation when braking. These are clear signs that brake maintenance (and likely replacement) is in order.

Another opportunity to ensure customers are ready for anything this winter, is to offer to check through customer brake parts as part of a winter check. Looking especially close at the condition across the axle to avoid a potential spin. Ask your customers if they’d like a full brake check when they come in for other work, to help make sure they are as safe and ready for winter elements.

Of course, if new parts are required, always choose the OE-approved braking solutions, such as Pagid. These will ensure that your customers will be best placed to avoid or safely negotiate hazards during the tricky winter conditions. They’re OE-approved for a reason.

With cover for 99% of vehicle makes and models, and have excellent availability, service and support, Pagid delivers the complete braking solution for winter brake parts. Explaining this to your customers will reassure them that Pagid is the best choice for winter braking. For more advice on winter braking, visit www.pagidprofessional.co.uk.

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TRW NOMINATED FOR IAAF SUPPLIER OF THE YEAR AWARD


PROMOTION ARTICLE ON BEHALF OF TRW AFTERMARKET

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TRW Aftermarket has been nominated for the award of ‘Car Supplier of the Year’ by eminent industry body the Independent Automotive Aftermarket Federation (IAAF). The winner will be announced in front of almost 600 of the sector’s most influential figures at the IAAF Annual Dinner held at the ICC Birmingham on December 15.

TRW Aftermarket, the leading global supplier of OE quality Corner Module – braking, steering & suspension – parts and systems, is one of 19 suppliers nominated for this award. The IAAF awards are especially meaningful within the UK aftermarket as they are voted for by its members.

As part of a global automotive powerhouse, TRW Aftermarket directly translates OE knowledge, technology and innovation into its Aftermarket offer. The nomination not only reflects its leading Corner Module portfolio and the commercial benefits of dealing with one supplier, but the added value extras which make it the partner of choice across the UK aftermarket, such as: Tech Corner, its free on-line technical resource, membership of the automotive Diamonds customer loyalty programme and innate industry knowledge which enables the brand to meet ever changing market requirements.

To vote, IAAF members should access www.iaaf.co.uk click on the link and follow the step-by-step guide to choose their preferred supplier. All votes must be registered by 18th November. Distributors will judge suppliers using a set of criteria in categories such as: quality, performance, range, availability and marketing and sales support.

TRW’s UK marketing manager, Kevin Price, commented: “To be nominated for this award is an honour. There are many outstanding brand names operating within the UK, so the standard of opposition is incredibly high.

“As a global brand and all that offers, including: increasing manufacturing footprint, worldwide industry expertise and technical innovation, we are very proud to have retained a local perspective.”

Kevin concluded: “This nomination reflects the hard work and relationship building which goes on behind the scenes on a day to day basis, and we are thrilled to be nominated by an industry body that shares our ethos for a safe, ever developing, open and transparent UK aftermarket.”

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TRW LAUNCHES SEMI-COMPOUND BRAKE DISCS


PROMOTIONAL ARTICLE ON BEHALF OF TRW AFTERMARKET

trw-aftermarket_brake_discTRW Aftermarket has introduced a range of high-performance two-piece (Semi-Compound) brake discs, designed to enhance safety and performance and extend endurance levels in heavier, more powerful vehicles.

This news was announced at this year’s Automechanika, Frankfurt. It further strengthens TRW’s position as the leading supplier of Corner Module (braking, steering & suspension) parts and systems by highlighting its commitment to offering a safer drive across all classes and weight of vehicle.

The initial range of Semi-Compound discs totals 24 part numbers and caters for various BMW models (Series 1, 2, 3, 4, 5, 6, 7, X5 and X6).

Semi-Compound brake discs consist of a corrosion resistant aluminium hub, joined to the grey cast iron friction ring by special steel pins. This construction allows the heat generated when braking to spread freely, preventing the disc from distorting due to thermal stress.

The use of aluminium also makes the part lighter. This reduces the unsprung mass which decreases fuel consumption and makes the vehicle smoother to drive and easier to handle.

Kevin Price, Marketing Manager, TRW Aftermarket explained: “As a global leader in automotive braking, we strive for the perfect solution for every class and weight of vehicle.

“As vehicles become ever faster and more powerful – as well as heavier due to the increasing number of additional mechanisms to aid safety and comfort – the braking system is subjected to greater and more exacting demands.”

With the consequences of brake discs overheating ranging from reduced performance through to total failure, intelligent thermal management is playing a key role in brake disc development.

Kevin continued: “We utilise a multitude of methods to dissipate heat in a deliberate and controlled way. This is vital to prevent the heat being transferred to other components or the brake fluid.

“By designing and developing a wide range of OE technologies, including braking systems, for the majority of vehicle manufacturers including braking systems, we understand how each component within a system can affect the others. We therefore appreciate that for maximum benefit and performance, all parts have to be developed to work in harmony.”

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TRW: THE ORIGINAL RECIPE FOR CONTINUED BRAKING SUCCESS


TRW_IMAGE_PAINT_TESTPROMOTIONAL ARTICLE ON BEHALF OF TRW AFTERMARKET

Just weeks after the launch of TRW Aftermarket’s latest ‘True Originals’ multi-media campaign, this time focussed on brake discs, the business looks in more depth at its brake disc portfolio. This feature outlines its recipe for success; one which has kept it at the top of the leader board in this area for the past two decades.

From November 2016 all brake discs and drums manufactured and sold across Europe for passenger cars and light commercial vehicles will have to meet the minimum standards outlined in the ECE R90 legislation. In order to meet these standards, the parts must pass a series of tests and perform to levels similar to the Original Equipment part.

“The recipe for success and longevity in this industry is a complicated mixture of experience, knowledge, skill and innovation. But first and foremost, it’s down to control,” explained Kevin Price, UK marketing manager, TRW Aftermarket.

As a pioneer in the design, development and manufacture of complete braking systems for vehicle manufacturers (VMs), the TRW brand has more than 100 years’ experience. For 20 years, this knowledge has been directly transferred into an aftermarket offer, which today manufactures in excess of 12 million brake discs annually.

Kevin continued: “Committed to improving global road safety, we view the introduction of any regulation that demands adherence to the standardisation of safety critical parts as a major step forward for the industry. Provided they are universally enforced and policed, these regulations will make it much harder for sub-standard and counterfeit product to reach the market and seriously compromise driver safety.”

TRW’s internal specification already exceeds legislation so the business is prepared for and welcomes these changes; as it did in 1999 with the introduction of the ECE R90 rules for brake pads.

“We employ the strictest manufacturing control and materials management combined with extensive OE know-how and stringent testing,” Kevin said. “After this, and after thoroughly investigating the different channels to market, we intelligently market our braking products; which are developed to work in harmony with each other within the system. By controlling the process from materials control through to targeted marketing instils confidence in the whole business model.”

In order to retain control over the manufacturing and testing processes, the business manufactures more than 70 percent of TRW branded discs in-house at TRW’s global manufacturing plants, including its leading European facility in Frydlant, Czech Republic.

Kevin continued: “Because we are committed to producing the safest and highest quality discs, a carefully controlled mixture of raw materials is used to produce the finest grey cast iron. Matching quality isn’t enough; it has to be the best possible mix from the initial casting for the best end performance quality.”

Exhaustive tests carried out by the business ensure the following:
• High carbon content (the fluidity allows easier casting and machining, plus a low degree of shrinkage
• Low melting temperature (1140 degrees C-1200 degrees C)
• High wear resistance and thermal capacity
• Hight tensile & compressive strength, giving high levels of rigidity

The castings then undertake a variety of stringent tests and controls before being released for machining to ensure the highest levels of safety.

“When we design our OE discs, we control every detail of every part and we don’t compromise on raw materials, or on machining tolerances,” Kevin continued.

“All our castings are made of top quality GG.20 material or GG15HC for high carbon. A tight control is kept on three other machining tolerances: the DTV (Disc thickness variation) never exceeds 12 μm the Run Out never exceeds 30 μm and the central hole is fixed at H8 norm. All of this ensures hassle free fitment and comfortable performance without any surprises.”

In addition to all this, TRW is one of the few aftermarket manufacturers to have its own dynamometer capabilities, allowing for first-hand process control instead of relying on third party testing facilities.

“The product then has to be marketed in a way which captures the imagination, builds brand awareness and instils confidence right down the supply chain,” Kevin continued.

“No Corner Module part operates in isolation. By thinking in terms of systems, all our braking, steering & suspension parts are designed to work in harmony, and for maximum performance, it stands to reason that they work best when used together.”

Eighteen months ago, TRW Aftermarket launched its ‘Perfect Match’ initiative which advocates fitting TRW branded pads and discs together for the safest drive and to provide the most efficient and sensible business option for motor factors.

This initiative has proven to be a success in terms of boosting sales figures and communicating the safety message to an increased audience, via the businesses many digital platforms as well as traditional media routes.

TRW Aftermarket’s ‘Perfect Match’ offers a host of added value benefits. Brake pads are coated in a silicate coating called Cotec, developed by TRW Aftermarket for a safer drive. It significantly improves the stopping distances of vehicles in the first few stops after fitment and speeds up the ‘bedding in’ process of the brake pad attaching to the brake disc, enhancing braking performance during component lifetime.

TRW Aftermarket’s discs are coated only where necessary – on the hub and the edge, providing superior corrosion protection and reducing bedding in time, guaranteeing superior performance from the first stop.

Kevin added: “From a business perspective, supplying the full ‘Corner Module’ of braking, steering & suspension parts and systems, means customers need only deal with one supplier.

“We don’t just work with our customers; we partner them to offer safety, quality, range and convenience from one name – TRW Aftermarket.”

Confidence in the ‘Perfect Match’ is reflected in TRW Aftermarket’s extended three year (or 36,000 mile) warranty against material or production defects when TRW branded brake pads and brake discs are fitted together. Full terms and conditions can be found here https://www.trwaftermarket.com/perfectmatch/

Sealing the deal, is market leading vehicle parc coverage, full product marketing and technical support, and where necessary, all fitting accessories and instructions provided as standard in the product box.

And with all makes, premium product quality programmes of more than 1200 brake discs and in excess of 1800 brake pads, The ‘Perfect Match’ provides coverage for 98 percent of the European car parc.

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TRW RETAINS ‘TOP’ POSITION FOR PAINTED BRAKE DISCS


PROMOTIONAL ARTICLE ON BEHALF OF TRW

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Following the launch of its latest ‘True Originals’ product campaign, which this time is focused on brake discs, TRW Aftermarket’s UK Marketing Manager, Kevin Price explains to CAT online how through innovation and R&D, a first to market approach and an unrivalled understanding of the market, the business retains its position at the top of the table for painted brake discs.

Almost a decade ago, TRW led the market by introducing a small, niche range of black painted discs. The special paint used was developed in-house, in conjunction with a major VM to reduce corrosion.

Fast forward to today, and as a direct result of customer demand, every one of the 12 million brake discs supplied each year by TRW is black painted, as standard.

The idea for painted discs for the aftermarket was born after research showed that IAM customers wanted an offer which mirrored that of the Original Equipment Supplier (OES) channel. TRW already manufactured painted discs at OES level – grey discs for Volvo and black for Ford.

By reflecting this in the aftermarket, we raised our credibility and forged a closer link to OE.

The niche programme was launched in 2007, but it became quickly apparent that there was a gap in the market – motorists and garages alike wanted this product. Only a year later and we had converted 60 percent of our range, and at Automechanika, Frankfurt in 2008, we not only announced our intention to offer a bigger range, but in effect, in due course to offer ONLY painted discs.

Making the decision to be the first aftermarket supplier to offer a painted-only range not only strengthened our braking portfolio, it reinforced our position as an innovator across Europe.

The brake discs are coated in a special black paint. This was specifically developed by TRW to create a unique surface that adds a protective barrier against rust. Aesthetically, the paint has a special finish, which was pitched at the more ‘discerning motorist’. This was important in 2007 and is a vital differentiator nearly 10 years down the line as drivers are more and more aware of the ‘look’ of automotive parts.

As a leading automotive safety expert, it’s important to TRW to retain as much control over the manufacturing and testing processes as possible. In line with this, the business manufactures more than 70 percent of TRW branded discs in-house at TRW’s global manufacturing plants, including its leading European facility in Frydlant, Czech Republic. Every disc is rigorously tested to the highest standard. Tests include: Dyno tests, salt spray tests and car tests.

The discs are packaged in a special VCI (Volatile Corrosion Inhibitor) paper which takes the place of an oil film coating. This eliminates the need to laboriously degrease them prior to fitting, saving time in the workshop.

As a pioneer in the design, development and manufacture of complete braking systems for vehicle manufacturers (VMs), the TRW brand has more than 100 years’ experience; and for the past 20 years, we have directly transferred this knowledge and experience into our aftermarket offer.

Our OE experience affords us innate knowledge of how each part operates within a system and how systems interact with each other. By manufacturing parts that work in harmony with each other, and within that particular system, we are able to provide the perfect braking solution every time, for every class and weight of vehicle.

All of this has made us the aftermarket partner of choice for the past 20 years. With a philosophy to forever push the boundaries of innovation, in order to best serve the customer, TRW is always one step ahead. Always the one true original.

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