Tag Archive | "Dealership"

FORD TO CLOSE HALF OF UK DEALERSHIPS

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FORD TO CLOSE HALF OF UK DEALERSHIPS


Ford is set to close around 50 percent of its UK dealerships as it embarks on a bold strategy to streamline its commercial operations.

The move, which was announced at an investor conference today (26 January), is part of the ‘Ford 2025 dealer plan’ which the brand says hopes will build “a stronger and more sustainably profitable Ford sales and servicing network”. Between 210 and 230 stores are expected to be affected.

It is hoped that the majority of the affected dealers will remain in operation as dedicated aftersales hubs, and the firm anticipates that 90 percent of new car buyers will still be able to reach a dealership within 30 minutes.

Some of Ford’s smaller UK dealerships will be converted into standalone service centres, with Ford claiming that “customers will not be unduly inconvenienced” by the shake-up.

An official Ford statement read: “We are working together in a spirit of partnership with our dealers and their investors to build a stronger and more sustainably profitable Ford sales and servicing network for the future in the UK, which works for the mutual benefit of our businesses and for our commercial and passenger vehicle customers.”

It is the largest consolidation of a VM dealer network in UK to date, and follows similar downsizing initiatives at Honda and Vauxhall. Despite heavy restructuring over the last 20 years, Ford has concluded that “dealer network profitability is still not sustainable”.

READ: SCOTTISH DEALERSHIP SALE SAVES 101 JOBS

Vehicle manufacturers are gradually exploring new ways of selling new cars. Last year saw Volvo launch the ‘UK’s most comprehensive’ online car sales service, while Mercedes activated a new digital showroom this week, which provides real-time stock availability data and a finance quote function.

At the beginning of 2019, Ford revealed the first details of its overhauled European business strategy as part of a $14bn drive to cut costs globally.

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VOLVO INVESTS IN £6MILLION TRAINING FACILITY

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VOLVO INVESTS IN £6MILLION TRAINING FACILITY


Volvo’s Daventry premises

A new Training and Development Centre has been opened by Volvo Car UK, following a recruitment drive to employ 300 new technicians into its dealer network by 2020.

The Daventry-based premises comes as a £6m investment that will offer year round training for Volvo staff and its retail network. To support this, the site contains a 16-vehicle bay workshop, accompanied with a spacious auditorium and classrooms featuring remote video and web-based technologies for supporting off-site and online training. In addition, the centre is equipped to assist technicians with servicing electric and autonomous vehicles.

The launch will help streamline the firm’s operations including its new Volvo Retail Experience (VRE) and Volvo Personal Service (VPS) retail initiatives as Jon Wakefield, Managing Director of Volvo Car UK, highlights: “I’m very proud of our new training facility, which represents a significant commitment to both our operations in Daventry and our retailer network throughout the country.

“The site is a fitting accompaniment to Volvo’s transformation into a true premium car brand that is a technological leader, as well as the big improvements we are
introducing to the customer experience.” The dealership is already hosting training programmes for its new XC40 premium compact SUV that will appear in UK retailers early this year. The full list of courses can be accessed via Volvo’s website (volvocars.com).

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