A deal has been struck between Hella in the UK and German filter brand Hengst Filtration.
The alliance will see filtration products packaged and sold as Hella Hengst from the beginning of April.
Stock will be distributed from Hella’s 90,000 sq ft warehouse in Oxfordshire and there are four UK product managers and six UK business development managers to support the new alliance. Recent hires include Product Manager Mark Adams, who previously worked at Trico and Universal Automotive.
Apart from new packaging, the cabin air filter range will include a set of intructions incase there are any problems in locating or fitting the filter.
Christopher Heine, CFO at Hengst said: “We have entered into this alliance because it combines the best of two traditional companies”.
Matthew Say, MD of Hella UK commented: “As part of our service concept, we want to deliver best in class logistics. As noted, we have a 90,000 sq ft footprint with a pick-by-voice delivery system and are able to deliver within 24 hours. This means that we become our customers’ second warehouse. What we have from day one is a substantial stock investment allowing us to service the aftermarket”.