Tag Archive | "ECP"

ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN

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ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN


ECP’s email marketing attracts ASA ruling

A promotional email sent out by Euro Car Parts last Christmas has been found to be ‘misleading’ by the advertising watchdog in a ruling published today (June 21).

An email was sent with the text: “Up to 69 percent off. Use code: XMAS”. However, three complainants who believed only one product had the full 69 percent discount, challenged whether the ad was misleading.

In response, ECP said that 10,378 products in the promotion received a discount of 69% or more and that this amounted to 11% of the total promoted stock. They explained that each product had a ‘Was’ price which was the price that Euro Car Parts regarded as their normal retail price for the product, and which had previously been charged either online or in stores. There was also a ‘Now’ price which was the price available to customers on that day without using the promotional code. They provided price history data for ten randomly selected products. They said the individual discount available on each featured product was revealed when the consumer used the ‘XMAS’ discount code at the checkout.

The ASA ruled against ECP. “We noted the discount applied to a price that had previously been charged either online or in stores, and that, when the discount was worked out against the price which was available to customers on that day without using the promotional code, the discount consumers actually received was significantly lower than the one being advertised. For example, a washer that had previously been sold at £0.38, and on that day was being sold for £0.12, was reduced to £0.08 once the code was entered. The advertised discount for that product was 79%, whereas the discount against the price on the day was 33%”.

The ASA told ECP ‘to ensure they did not exaggerate the savings available when making “up to” claims and to ensure that consumers were provided with information about the discount available on specific products on the relevant product pages’ and the promotion can’t run again in the same form.

This latest ruling is the third brush with the ASA that ECP has had in just over a month. Previously, the company were found to have another ‘misleading’ email promotion over the price of oil, but were cleared over a separate complaint on a separate TV commercial.

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ARLEIGH INTERNATIONAL ACQUIRES A.S.A.P SUPPLIES

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ARLEIGH INTERNATIONAL ACQUIRES A.S.A.P SUPPLIES


Arleigh International Ltd, a Euro Car Parts company, announced today the acquisition of marine distribution specialist A.S.A.P. Supplies Ltd. Based in Suffolk, A.S.A.P. is one of the UK’s largest stockists of marine equipment and spare parts.

Established in 1989, A.S.A.P. provides a huge breadth of marine products for customers’ maintenance, repair and overhaul projects. A.S.A.P.’s offerings are supported by a highly-skilled customer service team that provide guidance across its vast product mix of more than 70 trusted brands.

Arleigh International was itself acquired by ECP in August last year along with the Nova Leisure and Midland Chandlers brands. The brands are among the largest in the touring and leisure boating sectors.

Martin Gray, CEO of Euro Car Parts, said: “A.S.A.P Supplies is a complementary fit with Arleigh and is a further enhancement of Euro Car Parts’ Specialist Products Division. This agreement further cements Arleigh as the market-leading distributor of products to the UK caravan, leisure and marine markets.

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ECP CLEARED OVER TV ADVERT

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ECP CLEARED OVER TV ADVERT


Six complainants went to the Advertising Standards Authority to challenge whether a TV advert for Euro Car Parts promoted reckless and dangerous driving.

The adverts featured a woman driving through a country lane. The camera shot to the woman adjusting the volume on the car stereo, and then switching gears while speeding up. The camera then shot to the woman pressing firmly on her brake pad and stopping suddenly to avoid hitting sheep in the road. A voice over thanked her local technician for replacing her brake pads earlier and so avoiding her hitting the animal.

In response, ECP quoted the Highway Code to prove that the subject was not driving outside of and said that the words ‘fast and efficient service’ used in the voice over did not refer to the subject’s car.

The ASA noted the points and did not find the advert in breach, so no further action was necessary.

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ECP ACQUIRES IRELAND-BASED TEAM P R REILLY AND KARKRAFT

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ECP ACQUIRES IRELAND-BASED TEAM P R REILLY AND KARKRAFT


Factor giant Euro Car Parts has acquired the business of Team P R Reilly, a Dublin-based car parts, accessories and bodyshop business  as well as Karkraft (N.I.) Ltd  a paint and collision repair supply specialist. The deal expands ECPs operations across Ireland, following the acquisition of distributor Hella Ireland.

Terms of the deal were not disclosed, although the new owner announced that the 150 employees affected by the deal ‘will benefit from professional opportunities and training across LKQ Corporation’s global platform”. The senior management team from P R Reilly will remain in place.

Martin Gray, CEO of ECP said: “A strong track record, significant market expertise and a cultural approach so like our own, meant that the opportunity to work alongside (P R Reilly Owner) Norbert Reilly and the senior management team at Team P R Reilly was not to be missed. We immediately felt that we had the same goal in mind: to deliver exceptional customer service, keep the independent aftermarket competitive and support the industry in developing its own profile. Over the coming months, we will share best practices and take advantage of the opportunities to learn from one another across market sectors and distribution channels.”

Gray continued: “We are particularly excited about leveraging our global sourcing network to equip our customer partners with unparalleled choice of mechanical and collision parts, paint and specialist equipment.”

UK Chairman and LKQ Board Member, Sukhpal Singh Ahluwalia, added: “I’m delighted to welcome Team P R Reilly colleagues to the family and the next stage of the incredible Euro Car Parts journey. Team P R Reilly has a heritage stretching back more than 75 years and we have a duty to our customers, partners, employees and suppliers to ensure that we build relationships that will lead to sustainable and considerable growth. Everyone has a part to play in our ambitious growth plans and I look forward to working with the senior team to support their strategic direction and leadership.”

 

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ECP LAUNCH TRADE-ONLY WEBSITE

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ECP LAUNCH TRADE-ONLY WEBSITE


Euro Car Parts has opened a trade-only website that will run in addition to the consumer site.

The new property, known as Omnipart, will feature a VIN search as well as the regular registration and make/model searches. The entire ECP catalogue is available including mechanical and collision parts, tools and workshop consumables, with each product identified by a photograph.

 

Another feature allows technicians to see both local and national stock levels, as well as price checks, in real time so that garages can have an indication of how long it will take for a part to be delivered.

Martin Gray, CEO of Euro Car Parts, commented: “We developed Omnipart as a key driver in our commitment to making life even easier for technicians working in the independent sector. With 24/7 access to ordering, instant updates on parts availability and smart search technology, garages can make sure the parts they need are included in the first order of the day. Ordering online also reduces the cost of outbound calls, keeping phones clear for a garage’s own customers.”

Earlier in the month, Midwest Motor Factors also launched a trade-only site for the provision of crash repair parts.

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ECP REBRAND AND EXPAND FORMER HELLA IRELAND SITE

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ECP REBRAND AND EXPAND FORMER HELLA IRELAND SITE


Euro Car Parts has re-branded a former Hella Ireland branch in Dublin. Now sporting the company’s familiar blue and yellow logo, the Dublin outlet is the chain’s first ECP-branded store in the Republic of Ireland.

Apart from the new signs, the branch has enjoyed significant investment to grow the services on offer. This includes increasing the number of vans from four to twelve and doubling the physical warehouse size to 90,000 sq ft. A modern racking system has also been introduced along with a new trading system.

Headcount will also go up from 31 to 48, with the ultimate goal for all of the improvements is to increase availability and reduce lead time.

Martin Gray, CEO of Euro Car Parts, said: “The business has been operating in Dublin since 1979 and has very experienced staff, some of whom have been working in the industry for over 30 years.

“We’re retaining this expertise and adding Euro Car Parts’ full product range to deliver service that goes the extra mile and continues to support existing customers. We’re expanding what is on offer by investing in additional infrastructure and resources.”

“We successfully partner with tens of thousands of independent garages in the UK and we are thrilled and delighted to extend that support to the Republic of Ireland.”ecp_stocked_shelves

Through parent company LKQ Corp, ECP took over Hella Ireland in August 2016.

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COMPETITION WATCHDOG TO INVESTIGATE ANDREW PAGE TAKEOVER

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COMPETITION WATCHDOG TO INVESTIGATE ANDREW PAGE TAKEOVER


The Competition and Markets Authority is to probe the recent acquisition of Andrew Page by Euro Car Parts.

The case was opened on October 14, but no start or end date for the inquiry  has yet been announced.

Full details on the investigation, including the contact for any representations can be found on the CMA website here. 

 

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ECP PARENT ACQUIRES ANDREW PAGE NETWORK

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ECP PARENT ACQUIRES ANDREW PAGE NETWORK


A deal between Euro Car Parts’ owner LKQ Corporation and administrators from Price Waterhouse Coopers has resulted in ECP taking over the whole of the Andrew Page network, barring seven of its 109 branches, with immediate effect. Terms of the deal have not been disclosed, although a statement issued on October 3 explains that the agreement was a pre-packaged sale of the business and assets of Andrew Page ltd, Solid Auto (UK) and Colton Parts Company ltd.

The acquisition comes after months of speculation of the future of the Andrew Page business and follows from the revelation on Monday that the company had filed a notice of intent to appoint administrators at Manchester High Court.

In another statement, ECP’s CEO Martin Gray reassured staff by saying that the new owner is ‘committed to retaining all team members’ and that the Andrew Page brand will be retained. Mark Saunders will remain as MD of the company and both the Leeds head office and the Markham Vale distribution centre were included in the deal.

Mark Saunders said: “We are looking forward to working with Euro Car Parts and LKQ at an exciting time for the motor parts sector, which is undergoing consolidation throughout Europe.”

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ANDREW PAGE TAKEOVER: STATEMENT FROM ECP PARENT

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ANDREW PAGE TAKEOVER: STATEMENT FROM ECP PARENT


Following the news earlier this morning that ECP parent company, LKQ holding is to acquire Andrew Page, the following statement has been issued by LKQ:

“LKQ Corporation today announced that its United Kingdom subsidiary, Euro Car Parts, has acquired substantially all the business assets of Andrew Page Limited, a distributor of automotive parts in the United Kingdom. As part of the transaction, Euro Car Parts will acquire 102 Andrew Page branch locations, its national distribution centre and corporate office. 

UK C.E.O. Martin Gray said “I am delighted to confirm that the future of the Andrew Page business has been secured, which celebrates its UK centenary next year. We remain committed to assuring that the iconic Andrew Page “Brand” continues to thrive and will remain separate from Euro Car Parts, but will benefit from our UK infrastructure, inventory and the financial support from the LKQ Corporation.” 

Gray added “I am thrilled to confirm that Mark Saunders will remain as Managing Director of Andrew Page and we are committed to retaining all team members – they are the DNA that makes Andrew Page so uniquely special.  We very much hope that Andrew Page’s customers will continue to support Andrew Page, partnering with them to ensure that the Andrew Page proposition, that they rely upon and love, continues to meet their current and future requirements”.  

UK Chairman and LKQ Board Member Sukhpal Singh Ahluwalia added “As a competitor, I have always had the greatest respect and admiration for Andrew Page and the brand. So today, I’m absolutely delighted to welcome them into the LKQ family. The acquisition by LKQ firmly demonstrates our ongoing commitment to the UK market, which includes their investment in the Euro Car Parts brand new 1.6M sq. ft. distribution centre, located in Tamworth and our recent acquisition of Arleigh, a specialist leisure wholesaler.”

We’ll bring you more developments on this story as they occur.

 

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BREAKING: ECP PARENT ACQUIRES ANDREW PAGE

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BREAKING: ECP PARENT ACQUIRES ANDREW PAGE


Following yesterday’s news that Andrew Page was on notice of intent to appoint administrators.

A statement from the company reads as follows:

 

Andrew Page today announces its sale to LKQ Corporation (LKQ) in a strategic acquisition by the US buyer. 

The purchaser, an S&P500 company listed on Nasdaq, is a leading motor parts distributor in the US and the owner of Euro Car Parts in the UK.

Leeds-based Andrew Page is a major distributor of quality auto parts, workshop equipment, tools and diagnostics, primarily to independent garages. Founded in 1917, the company has 109 sites and over 2,000 full time and part time staff. It had sales of £192m in the financial year ending September 2015. 

Jim Sumner, chairman of Andrew Page, said: “The strategic acquisition by LKQ recognises that Andrew Page is a strong business with a historic brand. 

“We are pleased at the completion of the sale, which brings the business and its employees into a global group with more than $6 billion in sales.

“The investment also highlights the continuing attractiveness of British businesses for foreign buyers.”

LKQ is buying substantially all of the assets and operations of Andrew Page, except for seven of the company’s 109 branches.

Mark Saunders, chief executive of Andrew Page, said: “This is a great deal for Andrew Page and its employees and puts us in a strong position for the future.

“We are looking forward to working with LKQ and Euro Car Parts at an exciting time for the motor parts sector, which is undergoing consolidation throughout Europe.”

Andrew Page made a number of significant investments in the last financial year, including £1m in a new state-of-the-art telephony system, continued upgrades to its van fleet and new infrastructure at its national distribution centre in Markham Vale. Andrew Page also acquired the Solid Auto brand and business in March 2016.

As part of the sale process, administrators from PwC were appointed to Andrew Page Limited, Solid Auto (UK) Limited and Colton Parts Company Limited on October 3 and immediately concluded a pre-packaged sale of the business and assets of each company to the purchaser.

 

We’ll bring you more news as it breaks.

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