Tag Archive | "Euro Car Parts"

ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN

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ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN


ECP’s email marketing attracts ASA ruling

A promotional email sent out by Euro Car Parts last Christmas has been found to be ‘misleading’ by the advertising watchdog in a ruling published today (June 21).

An email was sent with the text: “Up to 69 percent off. Use code: XMAS”. However, three complainants who believed only one product had the full 69 percent discount, challenged whether the ad was misleading.

In response, ECP said that 10,378 products in the promotion received a discount of 69% or more and that this amounted to 11% of the total promoted stock. They explained that each product had a ‘Was’ price which was the price that Euro Car Parts regarded as their normal retail price for the product, and which had previously been charged either online or in stores. There was also a ‘Now’ price which was the price available to customers on that day without using the promotional code. They provided price history data for ten randomly selected products. They said the individual discount available on each featured product was revealed when the consumer used the ‘XMAS’ discount code at the checkout.

The ASA ruled against ECP. “We noted the discount applied to a price that had previously been charged either online or in stores, and that, when the discount was worked out against the price which was available to customers on that day without using the promotional code, the discount consumers actually received was significantly lower than the one being advertised. For example, a washer that had previously been sold at £0.38, and on that day was being sold for £0.12, was reduced to £0.08 once the code was entered. The advertised discount for that product was 79%, whereas the discount against the price on the day was 33%”.

The ASA told ECP ‘to ensure they did not exaggerate the savings available when making “up to” claims and to ensure that consumers were provided with information about the discount available on specific products on the relevant product pages’ and the promotion can’t run again in the same form.

This latest ruling is the third brush with the ASA that ECP has had in just over a month. Previously, the company were found to have another ‘misleading’ email promotion over the price of oil, but were cleared over a separate complaint on a separate TV commercial.

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ARLEIGH INTERNATIONAL ACQUIRES A.S.A.P SUPPLIES

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ARLEIGH INTERNATIONAL ACQUIRES A.S.A.P SUPPLIES


Arleigh International Ltd, a Euro Car Parts company, announced today the acquisition of marine distribution specialist A.S.A.P. Supplies Ltd. Based in Suffolk, A.S.A.P. is one of the UK’s largest stockists of marine equipment and spare parts.

Established in 1989, A.S.A.P. provides a huge breadth of marine products for customers’ maintenance, repair and overhaul projects. A.S.A.P.’s offerings are supported by a highly-skilled customer service team that provide guidance across its vast product mix of more than 70 trusted brands.

Arleigh International was itself acquired by ECP in August last year along with the Nova Leisure and Midland Chandlers brands. The brands are among the largest in the touring and leisure boating sectors.

Martin Gray, CEO of Euro Car Parts, said: “A.S.A.P Supplies is a complementary fit with Arleigh and is a further enhancement of Euro Car Parts’ Specialist Products Division. This agreement further cements Arleigh as the market-leading distributor of products to the UK caravan, leisure and marine markets.

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ECP – ANDREW PAGE LATEST: COMPETITION AUTHORITY DEADLINE TONIGHT

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ECP – ANDREW PAGE LATEST: COMPETITION AUTHORITY DEADLINE TONIGHT


 

The CMA (Competition and Markets Authority) has said that Euro Car Parts’ buyout of Andrew Page faces an ‘in-depth merger probe’, unless it ‘offers acceptable ways of addressing competition concerns’ by the end of today (Wednesday May 17).

ECP needs to come up with proposals to resolve the competition concerns. If it does not offer anything, or if the CMA is unable to accept undertakings offered, the merger will be referred for a ‘phase two’ investigation that is substantially more in depth and will take 24 weeks.

At the end of this period the CMA must rule whether the merger can go ahead, and if not, what can be done in the interests of a competitive market.

This follows from last year’s takeover of Andrew Page by ECP on the day that the former went into administration.

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‘MISLEADING’ ECP OIL PROMOTION IN ASA RAP

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‘MISLEADING’ ECP OIL PROMOTION IN ASA RAP


Euro Car Parts has earned itself a rebuke from the advertising watchdog following an email campaign promoting discounted oil.

A complainant challenged whether the claim “EXTRA 50% Off All Oils” was genuine and could be substantiated, because they believed Castrol Engine Oil Edge FST 4ltr was not 50 percent cheaper.

In reponse, Euro Car Parts Ltd said they had sold the Castrol Engine Oil Edge FST 4ltr at various prices during 2016. The lowest price had been £36.48 and the highest price the oil had been sold for was £64.32. They provided copies of invoices to show sales for each different price charged throughout the year. Euro Car Parts said the advertised extra 50 percent off promotion lasted for four days and the oil was priced at £64.32 for two weeks prior to the four-day offer and for six weeks after the promotion had ended.

However, the ASA was not impressed with ECPs argument. The ruling from the Authority read: “We understood that the Castrol Engine Oil had been sold throughout 2016 at various prices between £36.49 and £46.99 up until two weeks before the promotion began, when the price increased to £64.32. During the advertised promotional period, we understood that it was priced at £32.16, which was half the £64.32 at which it had been priced for the previous two weeks. We had not seen any evidence of the number of sales at each price, but given the short period of time at which it had been priced at £64.32 compared to the other lower prices, we did not consider that to be the usual selling price”.

 

The factor can’t repeat the promotion and has been told to ‘ensure their future savings claims were not misleading’.

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PAGID, FOR A CLEANER FUTURE


Pagid is pushing for a cleaner future, after ensuring 95% of all Pagid brake pads sold by Euro Car Parts are copper free.

The move to copper free pads in such quantities, massively reduces the amount of fine particle emissions emitted over time, and means Pagid pads are now greener than ever.

Fine particle emissions are caused by copper being included in the makeup of brake pad production. As the pads wear down, fine particles are released into the air, which can be washed into the sea and harm marine life.

By investing €30 million annually into research and development, Pagid has led the way in reducing braking emissions to meet US “Better Brakes Rules” regulations, and to create a better and cleaner future for all.

Sadie Jonas, Business Development Manager at Pagid, comments:

“Pagid’s focus is to get people from A to B safely, and our quality brake parts do that job well. Being responsible from an environmental point of view is also very important to us, and a cleaner environment is very much a part of our mission.

“Through our annual €30 million investment, we have been able to remove copper entirely from 95% of brake pads sold through Euro Car Parts. Our brand may be blue, but our pads are now greener than ever.”

Find out more about Pagid at pagidprofessional.co.uk and order Pagid brake pads exclusively at your local Euro Car Parts.

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ECP ACQUIRES IRELAND-BASED TEAM P R REILLY AND KARKRAFT

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ECP ACQUIRES IRELAND-BASED TEAM P R REILLY AND KARKRAFT


Factor giant Euro Car Parts has acquired the business of Team P R Reilly, a Dublin-based car parts, accessories and bodyshop business  as well as Karkraft (N.I.) Ltd  a paint and collision repair supply specialist. The deal expands ECPs operations across Ireland, following the acquisition of distributor Hella Ireland.

Terms of the deal were not disclosed, although the new owner announced that the 150 employees affected by the deal ‘will benefit from professional opportunities and training across LKQ Corporation’s global platform”. The senior management team from P R Reilly will remain in place.

Martin Gray, CEO of ECP said: “A strong track record, significant market expertise and a cultural approach so like our own, meant that the opportunity to work alongside (P R Reilly Owner) Norbert Reilly and the senior management team at Team P R Reilly was not to be missed. We immediately felt that we had the same goal in mind: to deliver exceptional customer service, keep the independent aftermarket competitive and support the industry in developing its own profile. Over the coming months, we will share best practices and take advantage of the opportunities to learn from one another across market sectors and distribution channels.”

Gray continued: “We are particularly excited about leveraging our global sourcing network to equip our customer partners with unparalleled choice of mechanical and collision parts, paint and specialist equipment.”

UK Chairman and LKQ Board Member, Sukhpal Singh Ahluwalia, added: “I’m delighted to welcome Team P R Reilly colleagues to the family and the next stage of the incredible Euro Car Parts journey. Team P R Reilly has a heritage stretching back more than 75 years and we have a duty to our customers, partners, employees and suppliers to ensure that we build relationships that will lead to sustainable and considerable growth. Everyone has a part to play in our ambitious growth plans and I look forward to working with the senior team to support their strategic direction and leadership.”

 

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ECP LAUNCH TRADE-ONLY WEBSITE

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ECP LAUNCH TRADE-ONLY WEBSITE


Euro Car Parts has opened a trade-only website that will run in addition to the consumer site.

The new property, known as Omnipart, will feature a VIN search as well as the regular registration and make/model searches. The entire ECP catalogue is available including mechanical and collision parts, tools and workshop consumables, with each product identified by a photograph.

 

Another feature allows technicians to see both local and national stock levels, as well as price checks, in real time so that garages can have an indication of how long it will take for a part to be delivered.

Martin Gray, CEO of Euro Car Parts, commented: “We developed Omnipart as a key driver in our commitment to making life even easier for technicians working in the independent sector. With 24/7 access to ordering, instant updates on parts availability and smart search technology, garages can make sure the parts they need are included in the first order of the day. Ordering online also reduces the cost of outbound calls, keeping phones clear for a garage’s own customers.”

Earlier in the month, Midwest Motor Factors also launched a trade-only site for the provision of crash repair parts.

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HELLA ANNOUCE PARTNERSHIP WITH FILTRATION BRAND HENGST

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HELLA ANNOUCE PARTNERSHIP WITH FILTRATION BRAND HENGST


HELLA_HENGST_FILTRATION SYSTEM_Logo_2D_4c

A deal has been struck between Hella in the UK and German filter brand Hengst Filtration.

The alliance will see filtration products packaged and sold as Hella Hengst from the beginning of April.

Stock will be distributed from Hella’s 90,000 sq ft warehouse in Oxfordshire and there are four UK product managers and six UK business development managers to support the new alliance. Recent hires include Product Manager Mark Adams, who previously worked at Trico and Universal Automotive.

Apart from new packaging, the cabin air filter range will include a set of intructions incase there are any problems in locating or fitting the filter.

Christopher Heine, CFO at Hengst said: “We have entered into this alliance because it combines the best of two traditional companies”.

Matthew Say, MD of Hella UK commented: “As part of our service concept, we want to deliver best in class logistics. As noted, we have a 90,000 sq ft footprint with a pick-by-voice delivery system and are able to deliver within 24 hours. This means that we become our customers’ second warehouse. What we have from day one is a substantial stock investment allowing us to service the aftermarket”.

 

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ECP LAUNCHES ‘EURO ACADEMY’ FOR TECHNICIANS


A hybrid training vehicle

A hybrid training vehicle

Euro Car Parts has become the latest factor to introduce a training programme for independent workshops. Boasting IMI-certified training, the initiative also includes a technical helpline and an online diagnostics database that includes a library of previous faults.

The initiative is supported by training firm Grup Eina and covers all areas of vehicle maintenance. This includes electrical, electronic, mechanical and diagnostic fault-finding and offers assessment and training for every level of workshop employee. For the master technician, courses take place at one of the factor’s IMI-approved training centres, which have a number of vehicles with various simulated faults that replicate real-life vehicle issues.

The programme covers three levels of membership. Level one offers unlimited use of helpline time, as well as access to troubleshooting and online assessments for technicians. Level two adds to that with one, two-day training course, while level three offers three, two-day training courses every year.

ECP says that the first 200 garages to sign up will receive a weekend package to attend AutoInform Live, including hotel accommodation and dinner with the Euro Car Parts team. AutoInform Live takes place the weekend of 19 and 20 November and provides a great opportunity to gain aftermarket insight and training while mixing with like-minded businesses.

Martin Gray, CEO at ECP, noted: “We’re delighted to further build on our commitment to the independent garage by unveiling our new training initiative. Technology continues to evolve at pace, with vehicles that are now more fuel efficient, computationally complex and diverse than ever before. With alternatively-fuelled vehicles and connected technology all making their way into the garage, it is important that the industry is in a position to respond.”

Gray continued: “Euro Car Parts is passionate about the UK’s independent garage network and, by investing in programmes such as the Euro Academy, we want to make sure our trade customers are well- placed to further build on their far-reaching levels of quality and service. Working in partnership with our members, we will continue to invest in and develop the Euro Academy to ensure that the independent garage sector is robustly positioned for the transport infrastructure of the future.”

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