Tag Archive | "Ford"

FORD TO CLOSE HALF OF UK DEALERSHIPS

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FORD TO CLOSE HALF OF UK DEALERSHIPS


Ford is set to close around 50 percent of its UK dealerships as it embarks on a bold strategy to streamline its commercial operations.

The move, which was announced at an investor conference today (26 January), is part of the ‘Ford 2025 dealer plan’ which the brand says hopes will build “a stronger and more sustainably profitable Ford sales and servicing network”. Between 210 and 230 stores are expected to be affected.

It is hoped that the majority of the affected dealers will remain in operation as dedicated aftersales hubs, and the firm anticipates that 90 percent of new car buyers will still be able to reach a dealership within 30 minutes.

Some of Ford’s smaller UK dealerships will be converted into standalone service centres, with Ford claiming that “customers will not be unduly inconvenienced” by the shake-up.

An official Ford statement read: “We are working together in a spirit of partnership with our dealers and their investors to build a stronger and more sustainably profitable Ford sales and servicing network for the future in the UK, which works for the mutual benefit of our businesses and for our commercial and passenger vehicle customers.”

It is the largest consolidation of a VM dealer network in UK to date, and follows similar downsizing initiatives at Honda and Vauxhall. Despite heavy restructuring over the last 20 years, Ford has concluded that “dealer network profitability is still not sustainable”.

READ: SCOTTISH DEALERSHIP SALE SAVES 101 JOBS

Vehicle manufacturers are gradually exploring new ways of selling new cars. Last year saw Volvo launch the ‘UK’s most comprehensive’ online car sales service, while Mercedes activated a new digital showroom this week, which provides real-time stock availability data and a finance quote function.

At the beginning of 2019, Ford revealed the first details of its overhauled European business strategy as part of a $14bn drive to cut costs globally.

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FORD-BACKED QUICK LANE OPENS THIRD BRANCH

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FORD-BACKED QUICK LANE OPENS THIRD BRANCH


A third branch of Quick Lane has opened in Bracknell. The opening follows on from branches in Prestwich and Reading which opened earlier in 2019.

The autocentre is owned by Ford and has around 1,000 branches around the world and the UK model is based on a hard franchise

READ: RUNNING A FRANCHISED WORKSHOP: THE PERILS AND THE POSSIBILITIES

The 7,527 sq ft. site was previously a branch of trade counter Yesss Electical. Now retooled as an autocentre, it is operated by the same franchisee as the Reading branch.

John Dines, UK Operations Director for Quick Lane, said: “Quick Lane Bracknell is ideally situated to deliver convenient automotive servicing and maintenance that fits around the busy lives of local people, giving them back the one thing they value most – time.”

Quick Lane continues to invest heavily in its franchise network across Europe. Its Reading location recently invested £40k into new MOT equipment and the business has plans to further expand its network in the UK and Germany in the coming months.

Quick Lane Bracknell

 

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