Tag Archive | "Marathon Distribution"

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WHERE UGLY MEANS BEAUTIFUL


Marathon Warehouse Distribution and EuroFlo Emissions are like two sides of the same coin – or to be more precise, like two sides of the same yard as they share the same sprawling 15m high warehouse site in Redditch.

Exhausts are famously difficult to stock and store and are considered the original ‘ugly’ product. To complicate matters further, EuroFlo bring the product in from the Fabriscape factory in Portugal (echoed by the stylised ‘F’ in the EuroFlo logo), meaning the fragile and air-filled components have to be transported across Europe.

Colin Fisher, Sales Director, EuroFlo and MWD

Fortunately, the UK warehouse has been designed specifically for racking and storing thousands of the odd-shaped products as efficiently as possible. Arranged over four levels, the storage is highly effective despite, or perhaps because of the items that most factor branches consider to be difficult to hold and stock.

On the other side of the yard it is a similar story in the Marathon warehouse. While you will find the usual brake pad and oil filter references in there, they are not the fastest moving items. Indeed, the shelves are filled with window regulators, air suspension modules and leaf springs among many other items that are not commonly stocked by factors. “It isn’t the usual parts that are our biggest success” explained Colin Fisher, Sales and Marketing Director. “Well, they are usual for MWD, but they are the slow moving part numbers everywhere else! If you look at the percentage of business a regular factor would do in terms of items like oil filters and brake pads, ours would be completely different”.

Air ride

Air suspension is a case in point. “When I look at the types of vehicles that are equipped with it, I wasn’t sure that stocking the replacement parts would be a winner” explained Fisher. “But no factor was going to stock it, so if I have the part and the price is right I’ve got a 100 percent opportunity to sell to whoever has had the enquiry, whereas on a common part like a filter or brake pads I might have 20-30 percent”.

Marathon and EuroFlo are not the only warehouse distributors of esoteric and ugly products of course, but Fisher suggests that this model of business will rise in a consolidating market. “In tough times the factor branches will destock” he explained, adding that using a regional warehouse distributor takes away the risk of tying up cash in slow moving inventory for factor branches.

Dayco product at MWD

 

Brand store

Brands, or at least names that customers know and are comfortable with are also a selling point. Names such as Ashika and Dunlop (for air suspension) are joined by relative newcomers such as WAI, Kilen and Banner Batteries. In total, around 40 brands are routinely stocked by Marathon. “Fitting them all on a wall card is getting tricky” said Fisher.

“If you take products like clutch or timing belt kits, it is all about brands. So many have tried private labels etc, but just couldn’t sell it. We know of one supplier that has come out of belting altogether” he added. “Private labelling just doesn’t work. If you’re not Gates, Dayco or INA, the garage just doesn’t want to know”.

Private labelling has other problems for warehouse distributors. “It’s a huge restraint on time” said Fisher. “Everything has to be catalogued yourself. If I had ten private labels in the Marathon programme that I need to update every month… Well that would be challenging and it isn’t really our job, so we focus on the brand that we do control, EuroFlo, is extremely well catalogued”.

Keeping good stock levels and offering an efficient service are fundamental to any good firm in the business of supplying. But at this company, there’s one extra thing point that is its defining characteristic. “The more difficult the product group, the more we like it” concluded Fisher.

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MARATHON TO DISTRIBUTE WAI COMPONENTS

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MARATHON TO DISTRIBUTE WAI COMPONENTS


Independent distributor Marathon Warehouse Distribution has signed a deal with component manufacturer WAI Global to stock and deliver its range which includes starters, alternators and window regulators among other items.  

Marathon offers a  same-day service, which can reach around 85 percent of the UK’s population.

WAI customer stock orders will continue to be supplied through the company’s Bognor Regis warehouse on a next day delivery service, but with the implementation of the same day service, the plan is to bring WAI closer to the motor factor and ensure immediate access to ‘grey tail’ products.

Colin Fisher and Richard Welland

Richard Welland, WAI Global UK Managing Director, said: “There’s no denying the UK automotive aftermarket is changing at an alarming rate. In the past few years, we have worked to bring the WAI brand closer to motor factors and garages, meeting their demand for an almost instant parts supply.

Colin Fisher, Marathon Warehouse Distribution Sales and Marketing Director, said: “The ambition of WAI matches our own and we’re delighted to be stocking the widest range of WAI products and supplying the brand to motor factors on a frequent same day basis. We’re an independent national warehouse distributor and our logistics platform has to be able to offer motor factor customers a full range of high quality products both quickly and efficiently.”

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MARATHON ACQUIRES NEW WAREHOUSES

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MARATHON ACQUIRES NEW WAREHOUSES


Independent wholesaler Marathon Distribution has acquired two warehouses bringing its’ branch network to 14 sites. The move comes as part of a business strategy to improve its’ Northern logistic operations.

The Warrington distribution centre has recently opened its’ doors to trade customers.

Meanwhile, construction work on the new Gateshead site is still underway and should be functional by February next year.

The opening of these centres has also sparked a recruitment drive, creating a number of job opportunities and an internal shake-up, as Adrian McComas, Sales and Marketing Manager at Marathon Distribution, elaborates: “Several colleagues from our Castleford and Redditch depots will be transferring over to the new Warrington site.” He continued, “Regional Director Lee Pearsall has been appointed to manage operations for this part of the country.”

More branches are in the pipeline. McComas concluded: “We will also be looking to expand into Scotland in 2018 to enable us to service our Scottish customers more efficiently. We’ve already got substantial business in the North East and West of England, so it will make it easier to service those areas and gives us an opportunity to develop the business more, with more frequent opportunities for our stockists.” We look forward to reporting on these new sites when they go live next year.

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