Tag Archive | "NGK"

NGK BECOMES SHAREHOLDER OF TECALLIANCE

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NGK BECOMES SHAREHOLDER OF TECALLIANCE


Ignition giant NGK Spark Plug has become a shareholder of aftermarket data firm TecAlliance.

TecAlliance’s portfolio includes international vehicle and product data, repair and maintenance information, the TecDoc catalogue, data management and analytics as well as consultancy services n.

Damien Germès, Senior Vice President EMEA at NGK Spark Plug in Europe confirmed: “To become a shareholder of TecAlliance is a strategic decision and investment. We fully understand how essential it is for aftermarket distributors and workshops to have high-quality, instant data in a fast-changing market where digital solutions are becoming of vital importance. This investment is another demonstration of our commitment to continuously serving and supporting the independent aftermarket”.

“We are pleased to welcome as a new shareholder such an important player from the field of vehicle electronics”, emphasised Jürgen Buchert, Managing Director of TecAlliance. “This is another step towards our continuous goal to optimise and deepen the quality of our data and tailor-made solutions for a digital automotive aftermarket.”

 

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SUPPLIERS FINED IN RECENT CARTELS

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SUPPLIERS FINED IN RECENT CARTELS


Another cartel has been exposed

The European Commission has fined OE suppliers Bosch, Continental and NGK a total of €151M, after participating in one or more of five historic cartels concerning the supplies of spark plugs, hydraulic and electronic brake system components to VMs in Europe.

The first cartel lasted from 2000 until 2011 and aimed at avoiding competition by respecting each other’s traditional customers and maintaining the existing status quo in the spark plugs industry in the European Economic Area.

The second and third related to the supply of various braking components including electronic parking brake systems between 2007 and 2011.

All suppliers acknowledged their participation in these cartels and agreed to settle the
case. Denso was also involved in the first cartel, but was not fined after revealing the existence of its cartel to the Commission. TRW also escaped fines altogether for disclosing the second and third cartels, while Continental avoided charges for one of the two cartels it participated in on the same grounds.

Commissioner Margrethe Vestager, who is in charge of competition policy said: “These cases are about collusion at the expense of car makers. But in the end, any extra costs these carmakers may have incurred could potentially be passed on to final consumers when they buy a car. So our work will help to make sure that those markets work fairly for consumers.” She concluded added: “Today’s decisions are unrelated to our investigation that several German carmakers might have broken EU competition rules. That is still ongoing”.

“We will be active in this area as long as we keep finding companies that hope to
make higher profits by colluding instead of competing.”

Previously, bearing suppliers and air conditioning component makers have been fined under the same anti-trust rules for colluding against vehicle manufacturers.

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AFTERMARKET LIVES: VISIT TO NGK


Mark Hallam invites CAT up to NGK’s distribution hub in Hemel Hempstead.

Most workshops will know the NGK brand through its BoxClever scheme, where customers can trade in their empty lambda sensor boxes in exchange for reward points to spend on an array of gifts at the firm.

Besides this loyalty programme, the manufacturer has had a strong foothold in the aftermarket for many years; beginning its operations in Nagoya, Japan 81 years ago. Eventually, the firm expanded its footprint overseas by building spark plug factories around the world. Presently, the network totals 11 factories, four development sites and over 20 sales offices worldwide.

LOGISTICS
However, today’s visit brought us to its UK headquarters in Hemel Hempstead, which was previously located in Hendon (North West London) before relocating nearly two decades ago. “The transition of NGK’s UK HQ to Hemel Hempstead was due to the requirement for more space for a rapidly growing business”, said Mark Hallam, UK Marketing Manager at the firm. “The Hemel Hempstead site was purpose built in a location with transport links ensuring an efficient delivery service to our customers”, adding that the warehouse had previously been extended to stock its core ignition lines with plans in the pipeline to expand it even further due to company expansion.

The current premises houses 100 staff and a large warehouse space where parts are sourced from Japan and distributed to trade and supply chain customers across the country. The site contains a finance and marketing department as well as its sales office and OE division where a team of staff are employed to communicate directly with vehicle manufacturers. Hallam elaborated. “NGK work directly with all of the major VMs around the world”, he continued. “NGK Spark Plugs and lambda sensors are the world’s number one OE fitment”.

BRANDING
Despite the firm’s bread and butter being in in glow and spark plug sales, this is not the only part of the business. “NGK are more than just a spark plug company,” remarked Hallam. “We also sell glow plugs, lambda, NOx, EGT, MAF and MAP sensors as well as ignition coils and spark plug covers. Under our NTK brand we also operate a specialist Technical Ceramics division from Hemel Hempstead specialising in ceramic cutting tools and IC packages.”

Hemel Hempstead DC

To communicate its ‘more than spark plugs’ message to garages, the firm recently launched a range of aftermarket products under the NTK division with over 150 part numbers, including 87 Mass Air Flow (MAF) sensors and 69 Manifold Absolute Pressure (MAP) sensors that have been ‘well received’ so far. In addition, the company updated its logos to bring awareness to both businesses. “In 2016, NGK developed a new brand identity with two new logos. “All ignition related products come under ‘NGK’s Ignition Parts’ with all sensor products coming under ‘NTK Vehicle Electronics’”, noted Hallam.

STAFF RETENTION
Staff longevity has played a crucial role in business expansion with most employees possessing over 20 years experience The standard setup involves a team of reps that are sent out to different regions in the country to work closely with existing customers by developing and keeping their stock holdings competitive as well as scouting out new leads to grow the firm’s UK footprint. “The NGK sales representatives are an asset to the company offering our customers market leading sales, product and technical support across the UK”, said Hallam. He adds that staff loyalty has played a big contribution towards the receiving its A1 Motor Stores Award, which proudly sits behind a glass trophy cabinet in the foyer area.

Going into the autumn and winter months, the team at Hemel Hempstead will continue growing the UK base organically through customer retention while hammering home the message of NGK and its various subsidiary brands. Although there are some new developments on the cards, everything is being kept top secret until a big reveal at Automechanika Frankfurt next year.

Posted in Factor & Supplier News, Garage News, News, Out and About with CAT, Retailer News, Sensors, Spark PlugsComments (0)

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