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PAGID REVEALS ‘BIG’ ISSUES FOR AFTERMARKET 2017 [INFOGRAPHIC]


Pagid has released results of a survey looking at the thoughts and opinions of those working in the automotive aftermarket, revealing the big issues they face in 2017.

Take a look at their infographic below to see the issues that may affect you this year.


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PAGID GIVES THE AFTERMARKET THE ‘BIG PICTURE’

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PAGID GIVES THE AFTERMARKET THE ‘BIG PICTURE’


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PROMOTIONAL ARTICLE ON BEHALF OF PAGID

 

Pagid, the UK’s biggest-selling braking brand, has announced the results of its major review of the automotive aftermarket, after surveying 1,000 mechanics nationwide.

‘The Big Picture’ is Pagid’s mission to understand the challenges facing workshops in the automotive aftermarket in 2017. The extensive survey investigated the perceptions of what technicians look for when choosing brake parts, their opinions on braking brands, the biggest challenges mechanics and workshops faced in 2017, and more.

The results revealed a reassuring result for road safety with product quality featuring as the most important factor when looking for a braking brand. Forty-four per cent of those working in garages agreed with this, thoroughly beating price – with only 16% of respondents placing this as the most important factor.

When questioned on issues and pressures facing the automotive industry, the results showed that costs, finding reliable suppliers, attracting customers and coping with demand were all present in garages’ concerns for 2017.

There was good news for Pagid in the survey, with 94% of those surveyed ranking Pagid as either excellent or good, and of those 61% ranked Pagid as excellent. Meanwhile, 76% of garages said they buy Pagid always or often.

 

Sadie Jonas, Business Development Manager IAM at Pagid, commented:

“The results of our survey into the automotive aftermarket industry provided insights that we can all learn from, so it was important for us to share the results with the industry as a whole. The Big Picture survey helps garages and workshops see what their contemporaries braking brand preferences are, and what industry issues they face in 2017

At Pagid, we are continually developing our products and range for our valued customers, so it’s vital for us to listen to them to understand their issues, discover what they look for in braking, and find out how we can make their workdays more efficient”.

The survey also enabled respondents to add their own comments on the industry and on braking brands, with David Harrison of Walsh Vehicle Repairs in Mansfield stating, “Pagid are fit and forget. I have never had an issue”, and Joe Bird of Gmech Motors in Reading saying “Pagid are probably the best there is, always a perfect fit, and top quality performance on every car.”

The Big Picture review of the automotive aftermarket will now be an annual survey to discover the latest industry challenges and automotive developments for each year.

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PAGID CUSTOMER WINS ONCE-IN-A-LIFETIME TRIP

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PAGID CUSTOMER WINS ONCE-IN-A-LIFETIME TRIP


PROMOTION ARTICLE ON BEHALF OF PAGID

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Pagid, the UK’s biggest-selling braking brand, is sending one lucky customer on a once-in-a-lifetime trip to the world-famous Ice Hotel in Sweden!

Jari Nordman from LCV Hire Solutions in Loughborough will soon be off to the Arctic Circle for an amazing four-day trip that includes a dog-sled wilderness adventure, an expedition to search for the magical Northern Lights and of course, a stay in this unique hotel carved from ice. The all-expenses paid trip includes return flights, accommodation, excursions and refreshments throughout.

To win this incredible prize, Jari simply registered his recent Pagid purchases from Euro Car Parts on pagidwinter.com and was lucky enough to bag the first prize. Fifteen prizes were available in total, with runners up receiving Pagid limited edition ‘The North Face’ winter jackets or Pagid ‘Ready for Anything’ winter packs.

Sadie Jonas, Pagid Business Development Manager IAM said, “As market leaders, Pagid takes its responsibilities seriously and for this reason, we developed a full winter driving campaign to help spread the message of safer driving in hazardous conditions. The Pagid Winter competition is all part of Pagid’s commitment to garages, workshops and mechanics to give something back to our loyal customers, and to stay engaged with our audiences”.

Pagid would like to thank all competition entrants and remind customers to stay tuned to Pagid’s websites and social media channels – search for ‘Pagid UK’ on Facebook and Twitter – for more great opportunities during 2017.

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GO OE THIS WINTER FOR SAFE BRAKING


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PROMOTIONAL ARTICLE ON BEHALF OF PAGID PROFESSIONAL

The winter can be harsh. Treacherous conditions are rife, and driving in the rain, snow or ice can bring about many accidents. While driver skill plays a part, equipment often plays a bigger role. There’s no point in having the reaction speed of a caffeinated fox when the vehicle’s brakes are shot.

To help explain this to your customers this winter, Pagid is working with garages across the UK to help them give the best care and advice to their customers, whilst also providing upsell opportunities. One such opportunity is for brakes, and ensuring brake pads are up to scratch for those awful winter conditions.

Sludge, dirt and salt, during winter, are not a brake’s best friend. They can all build up inside vital brake parts, affecting performance and corrosion. So, the best friction is required to prevent this from happening, and ensuring brakes work effectively, even in the wet, snow and ice.

Pagid’s first recommendation is to ask customers if they have felt or heard any symptoms that may alert you to worn or damaged brakes. Squeaking, clicking or grinding noises can all point to issues, as would a shuddering or pulling sensation when braking. These are clear signs that brake maintenance (and likely replacement) is in order.

Another opportunity to ensure customers are ready for anything this winter, is to offer to check through customer brake parts as part of a winter check. Looking especially close at the condition across the axle to avoid a potential spin. Ask your customers if they’d like a full brake check when they come in for other work, to help make sure they are as safe and ready for winter elements.

Of course, if new parts are required, always choose the OE-approved braking solutions, such as Pagid. These will ensure that your customers will be best placed to avoid or safely negotiate hazards during the tricky winter conditions. They’re OE-approved for a reason.

With cover for 99% of vehicle makes and models, and have excellent availability, service and support, Pagid delivers the complete braking solution for winter brake parts. Explaining this to your customers will reassure them that Pagid is the best choice for winter braking. For more advice on winter braking, visit www.pagidprofessional.co.uk.

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PAGID SURVEY TO DISCUSS WORKSHOP CHALLENGES IN 2016


PROMOTIONAL ARTICLE ON BEHALF OF PAGID

pagidPagid are on a mission to understand the challenges facing workshops in the realms of the automotive aftermarket in 2016.

They are conducting an extensive survey that will also seek to gain perceptions of what technicians look for when choosing brake parts, their opinions on brands, and more.

By sharing your views in Pagid’s survey, you will also enter a competition, with the opportunity to win a ‘Fully Loaded Pagid Kit’, worth over £500.

Sadie Parker, Business Development Manager at Pagid comments: “At Pagid, we are continually developing products, tools and training courses for you, our valued customers, so it’s vital for us to listen to you to see what your issues are, what you look for in braking, and how we can make your workdays more efficient”.

Workshops, mechanics and technicians, can have their say at: www.pagid.com/survey. Entries are open until the end of October 2016 and results will be published later this year.

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