PROMOTIONAL ARTICLE ON BEHALF OF PAGID
Pagid, the UK’s biggest-selling braking brand, has announced the results of its major review of the automotive aftermarket, after surveying 1,000 mechanics nationwide.
‘The Big Picture’ is Pagid’s mission to understand the challenges facing workshops in the automotive aftermarket in 2017. The extensive survey investigated the perceptions of what technicians look for when choosing brake parts, their opinions on braking brands, the biggest challenges mechanics and workshops faced in 2017, and more.
The results revealed a reassuring result for road safety with product quality featuring as the most important factor when looking for a braking brand. Forty-four per cent of those working in garages agreed with this, thoroughly beating price – with only 16% of respondents placing this as the most important factor.
When questioned on issues and pressures facing the automotive industry, the results showed that costs, finding reliable suppliers, attracting customers and coping with demand were all present in garages’ concerns for 2017.
There was good news for Pagid in the survey, with 94% of those surveyed ranking Pagid as either excellent or good, and of those 61% ranked Pagid as excellent. Meanwhile, 76% of garages said they buy Pagid always or often.
Sadie Jonas, Business Development Manager IAM at Pagid, commented:
“The results of our survey into the automotive aftermarket industry provided insights that we can all learn from, so it was important for us to share the results with the industry as a whole. The Big Picture survey helps garages and workshops see what their contemporaries braking brand preferences are, and what industry issues they face in 2017
At Pagid, we are continually developing our products and range for our valued customers, so it’s vital for us to listen to them to understand their issues, discover what they look for in braking, and find out how we can make their workdays more efficient”.
The survey also enabled respondents to add their own comments on the industry and on braking brands, with David Harrison of Walsh Vehicle Repairs in Mansfield stating, “Pagid are fit and forget. I have never had an issue”, and Joe Bird of Gmech Motors in Reading saying “Pagid are probably the best there is, always a perfect fit, and top quality performance on every car.”
The Big Picture review of the automotive aftermarket will now be an annual survey to discover the latest industry challenges and automotive developments for each year.