Tag Archive | "Retailer"

PROMO: HELLA REVIVES ITS BULB RANGE

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PROMO: HELLA REVIVES ITS BULB RANGE


PROMOTIONAL CONTENT ON BEHALF OF HELLA

Good visibility is vital for road safety, therefore lighting and electronics specialist HELLA is continuously working to improve its existing lighting systems.

New bulb packs ensure product categories are recognisable at a glance

To support this, the company has revised its range of bulbs for cars, commercial vehicles, agricultural machinery and motorcycles. This is reflected in the new carton and blister packaging, as well as a new colour scheme. The blister packs are designed to support the retail sector with a transparent front and back, making it easy for the end user to search for and select the right product.

This packaging ensures that product categories such as Standard, Performance, Design and Long Life are recognisable at a glance. Futhermore, icons and QR codes are also on the packaging and provide additional information on service life or light colour and show suitable applications and vehicle types.

HELLA has been manufacturing bulbs for more than 120 years. With many years of experience in the field of automotive lighting, the company offers a comprehensive portfolio in original equipment quality.

For more information about the new packaging or any of the OE quality products available from HELLA, please call customer services on: 01295 662400 or email hella.sales@hella.com

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PROFITS SLUMP AT HALFORDS FOLLOWING MILD WINTER

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PROFITS SLUMP AT HALFORDS FOLLOWING MILD WINTER


Halfords PLC, the company behind the retail chain and auto centres as well as specialist cycle shops Treadz and Cycle Republic, has announced its results for the year ending in March 2019.

Underlying profit before tax was down £12.8m on last year to £58.8m.

Halfords

Profits down at Halfords following a mild winter

Chairman Keith Williams noted a ‘disappointing fall in profit vs expectations’ which he put down to a mix of Brexit uncertainty and a mild winter. CEO Graham Stapleton expanded that the drop was also due to ‘weakened consumer confidence’ in the run up to Christmas, retail cost inflation as well as investment in ‘strategic opportunities’, such as the opening of a Boardman Performance Centre. The report also noted that operating costs both in retail and in the auto centres had increased, further reducing profitability.

However, it wasn’t all bad headlines for the retailer. Like-for-like cycle sales grew modestly, net debt was reduced by £6m to £81.8m and total Autocentres revenues were up £2.6 percent. Battery, bulb and blade fitting services at the retail outlets were also showing positive growth.

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GOING ABOVE AND BEYOND CUSTOMER EXPECTATIONS

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GOING ABOVE AND BEYOND CUSTOMER EXPECTATIONS


We pay another visit to the Rogers family at Wrexham Motoring Supplies

Jonathan and Alun Rogers

Jonathan and Alun Rogers

As a CAT Award nominee, we thought it was high time for a return visit to accessory store Wrexham Motoring Supplies.

The third generation retailer will hit its 50th milestone next year as an independent supplying garages and ‘DIY mechanics’ in the town of Wrexham. Founder Arthur Jones established the shop in 1968 and kept it solely as a family-run entity that was later entrusted to his daughter Gaynor and son-in-law Alun Rogers after he died in 1971. Since then, Arthur’s grandson Jonathan now heads up the operation alongside his father.

To say the father and son duo were shocked was an understatement after finding out they’d been shortlisted for the Retailer of the Year Award “We were surprised to say the least,” said Jonathan, “I even e-mailed the Editor to find out how we got nominated, but we were very thankful and humbled to have been considered for the award”.

STORE LAYOUT
We felt the Rogers family did not give themselves enough credit for what seemed like a clean and tidy establishment stocking a number of well-known aftermarket brands with customers popping in and out for various items and the occasional chat during our visit. From Bosch wiper blades to Laser tools there were many accessory shop staples hanging up on display behind the counter for technicians and car enthusiasts alike. The middle of the store encompassed a range of low viscosity oils from Millers and Castrol, which were lined up in single file across the shelves; complemented with a variety of car care products and kits for extra road safety and vehicle maintenance.

Store is clean and organised

Store is clean and organised

CUSTOMER SERVICE
“Our fastest selling lines are brake pads, oils, bulbs and filters”, said Alun Rogers. “If someone comes in for a bulb or wiper, we will fit it for them because they’re not the easiest thing to fit, and won’t charge for fitment as we’ll hopefully see the customer return later”. Jonathan concurs, explaining that the driving force behind the retailer was going beyond customer expectations with a decent range and free fitting. “We bank on the personal side of the continual customer where most of them come back. Some wipers can take up to ten minutes to fit but we don’t charge for this because we want to help our customers.” he said, adding that the firm also responds to call-outs from garages and DIY enthusiasts for vehicles in need of a jump-start.

Although competition is quite fierce in the area with the likes of ECP and CES just a short distance from the store, Jonathan reiterates the fact that customer service has been a key element to keeping the business afloat while standing out against the local competition. “Our main competitors around here are CES, Euro Car Parts and the LVW Group’s Rollings”, Jonathan continued: “Personal service makes us stand out and we still maintain an element of being a bit ‘old fashioned’ where we’re up-to-date with everything. We offer personal services, and customer satisfaction is our top priority, which is why we’re still here because we’ve become close friends with our customers”.

PRODUCTS
More recently, the Rogers family have extended their product portfolio by supplying Wix Filters and introducing welding gas. Jonathan said the introduction of gas came into effect due to growing customer demand and no rental charges on the cylinders.

Being a UAN member also has its perks allowing the firm to attain more ‘buying power’ from aftermarket brands at cheaper rates. Additionally, the membership offers seasonal promotions that the Rogers can take advantage off as and when required. The store’s website and Facebook channels has been a strong source for advertising and increasing its client Rolodex, as Jonathan points out. “We have a Facebook account and website which we are in the process of updating. We also do some local advertising at car rallies and the Wrexham Football Club”.

For the near future, the team have no drastic expansion plans, apart from continuing Arthur’s legacy and growing their customer base with some more clients already coming onto the books in due course. We look forward to revisiting the Rogers Family for another brew in 2018.

Posted in Factor & Supplier News, News, Out and About with CAT, Retailer NewsComments (0)

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