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REACHING MORE CUSTOMERS

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REACHING MORE CUSTOMERS


Divisional Director Steve Gray discusses the next steps for the Parts Alliance’s new SCMF branch in Croydon.

A full range is now stocked

Last month, the Parts Alliance opened two branches: namely an SAS Autoparts store in Newcastle and SCMF in Croydon. Well, that got us thinking that we have never actually been to a branch of the factor properly known as Southern Counties Motor Factors, so we jumped on the bus to South London to see if it is similar to other branches of the Parts Alliance.

On arrival, everything seems to be running efficiently as the firm’s delivery drivers set off on their early morning runs to nearby workshops and motor factors. Inside, the warehouse follows an accessory shop format with a trade counter situated at the back with well- known car care, tool and retail brands stacked against the centre walls. A sales office is also featured next door, where staff could be heard rattling phones and dealing with customer calls on our arrival.

MANAGEMENT
SCMF Divisional Director Steve Gray and Andy Rogers, SCMF’s South West Regional Business Director, accompanied us along with Branch Manager William Barrett who joins the team from his previous management post at Andrew Page in Croydon. Both Barrett and Rogers have extensive years of experience between them having worked in a range of senior roles within the supply-chain industry.

After getting acquainted, it was time to check out the warehouse. The design and structure is bright and modern, which was hard to envisage for Rodgers at the beginning, as he explained: “This building was just ‘bricks and mortar’ when it was acquired, however, we completely gutted the premises and installed a new roof, windows and reconfigured the entire layout”. Gray expands: “It went like clockwork”, he said. “It was a turnkey operation led by our project management team.”

For logistical purposes, bulk items such as Comma oil barrels have been allocated to aisles near the depot entrance in order to shift these wares to and from the site without hassle. Gray added a general point regarding deliveries: “We receive up to four deliveries of stock throughout the day from our local distribution hub in Sidcup. The main focus for us is on fast moving parts, and we have good traction on those”.

Racking was installed in double-quick time

Meanwhile, PA brand DriveTec brake discs occupied the central aisles in the new black, red and white packaging, launched in Q4 last year. In addition, the ground f loor contained filtration products from the likes of Mann Filter, plus a comprehensive clutch portfolio from major players including Sachs and LuK, stretched across the shop floor.

The upstairs mezzanine consisted of exhaust products, which were hanging up in a tidy formation, while more DriveTec branded wares could be found in the form of wiper blades. Other PA core product lines included Monroe shock absorbers and Shaftec steering and suspension parts awaiting distribution. “We opened the warehouse with 16,000 SKUs and we’ve got 50 per cent mezzanine so it’s easy to extend” notes Gray. He adds that the facility has been built in a ‘modular way with an extension pre-planned in mind’, that will be constructed along the top floor without fear of disrupting day-to-day operations.

NEXT PHASE
The Croydon site currently employs 12 staff, but the firm is now on a recruitment drive to fill more positions within its sales and warehousing departments, following expansion. Another objective for the team is to gradually increase its f leet of vans and motorcycles in particular, to bypass traffic disruptions around the area. Gray expands: “We opened SCMF Croydon with six vans, but we’re increasing this and our bike fleet because the traffic is quite bad here. As with our current fleet, we will continue to deliver within a three to four mile radius”. Motorbikes are a popular way of getting parts delivered along the Capital’s notoriously congested roadmap.

As with other Parts Alliance brands, there is a plan in place to open more SCMF branches.

Gray mentions they will be announced in good time once suitable building sites have been sourced. We will certainly drop by some of these locations as and when they’re confirmed, but for now, it’s business as normal for the team at SCMF.

Posted in Accessories, Batteries, Braking, Car Care, Clutches, Exhausts, Factor & Supplier News, Filters, Garage News, News, Out and About with CAT, Retailer News, Shock Absorbers, Spark Plugs, Steering & Suspension, Tools, WipersComments (1)

PARTS ALLIANCE OPENS NEW BRANCHES

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PARTS ALLIANCE OPENS NEW BRANCHES


SCMF Croydon

The Parts Alliance has opened a new branch under its SCMF brand in Croydon and another one through its SAS Autoparts division in Newcastle. The move comes as part of the company’s growth strategy to reach more garages and suppliers across the country.

The Croydon store will help to serve garages and suppliers in the South East and Greater London areas within its 4,500 sq ft facility, housing 12 staff, two delivery vans and four motorcycles. William Barrett has been hired as Branch Manager who also possesses over 20 years of experience in the aftermarket.

“We’re delighted to continue our branch expansion to establish a true national footprint with a combination of company store owners and a commitment to members and service partners,” said, Peter Sephton, Parts Alliance CEO. “We welcome all our new team members to our culture of systemised entrepreneurship and look forward to giving our customers increased choice and better service driven by our people, culture and technology platform”.

Meanwhile, the Newcastle SAS Autoparts site is headed up by Dave Watts who spent 15 years at Andrew Page’s Brough Parkfossway depot, which is still operating as normal. He is assisted by six members of staff with plans to recruit more employees in due course.

Sephton added: “The opening of two new locations is an opportunity to expand the group’s presence nationally and aligns with our strategic plan to grow in key markets”. Henry Buckley, President and Uni- Select CEO, concluded: “This continues our commitment to have the best customer coverage in the UK through both owned stores and members”.

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