Tetrosyl revamps Bluecol packaging for Winter sales

The new Bluecol branding retains the robin logo

The new Bluecol branding retains the robin logo

Bluecol stockists will soon see a new-look range of the screenwash and antifreeze hitting their shelves when supplier Tetrosyl relaunches the brand this winter.

The relaunch of Bluecol for 2010/11 involves the addition of several new products and redesigned labels across the entire range.

The packaging has also been revamped with custom-designed blow-moulded containers now available in 500ml and 1-litre sizes.

The design combines curves with neck collars designed to more easily catch the eye of browsers, while a large labelling area enables Tetrosyl to make the most of the redesigned branding and the iconic robin logo.

Richard Woodward, product manager at Tetrosyl, said the new bottle: “underlines Bluecol’s quality and heritage”.

This post was written by:

- who has written 256 posts on CAT Magazine.

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

Leave a Reply

  • It has been the grimmest month for the High Street, so what can accessory retailers do?
  • Bentley Lifestyle: A specialist talks tips of the trade
  • Keep it rolling: New challenges in the S&S sector

more info

    • Sorry, there are no polls available at the moment.
    • Popular
    • Latest
    • Comments
    • Tags
    • Subscribe