TRW NOMINATED FOR IAAF SUPPLIER OF THE YEAR AWARD

PROMOTION ARTICLE ON BEHALF OF TRW AFTERMARKET

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TRW Aftermarket has been nominated for the award of ‘Car Supplier of the Year’ by eminent industry body the Independent Automotive Aftermarket Federation (IAAF). The winner will be announced in front of almost 600 of the sector’s most influential figures at the IAAF Annual Dinner held at the ICC Birmingham on December 15.

TRW Aftermarket, the leading global supplier of OE quality Corner Module – braking, steering & suspension – parts and systems, is one of 19 suppliers nominated for this award. The IAAF awards are especially meaningful within the UK aftermarket as they are voted for by its members.

As part of a global automotive powerhouse, TRW Aftermarket directly translates OE knowledge, technology and innovation into its Aftermarket offer. The nomination not only reflects its leading Corner Module portfolio and the commercial benefits of dealing with one supplier, but the added value extras which make it the partner of choice across the UK aftermarket, such as: Tech Corner, its free on-line technical resource, membership of the automotive Diamonds customer loyalty programme and innate industry knowledge which enables the brand to meet ever changing market requirements.

To vote, IAAF members should access www.iaaf.co.uk click on the link and follow the step-by-step guide to choose their preferred supplier. All votes must be registered by 18th November. Distributors will judge suppliers using a set of criteria in categories such as: quality, performance, range, availability and marketing and sales support.

TRW’s UK marketing manager, Kevin Price, commented: “To be nominated for this award is an honour. There are many outstanding brand names operating within the UK, so the standard of opposition is incredibly high.

“As a global brand and all that offers, including: increasing manufacturing footprint, worldwide industry expertise and technical innovation, we are very proud to have retained a local perspective.”

Kevin concluded: “This nomination reflects the hard work and relationship building which goes on behind the scenes on a day to day basis, and we are thrilled to be nominated by an industry body that shares our ethos for a safe, ever developing, open and transparent UK aftermarket.”

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- who has written 160 posts on CAT Magazine.


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