Why you can’t beat an aftermarket trade show

What a month! I have barely had a moment to draw breath so I hope you enjoy this bumper edition blog…

October kicked off with a week in the sun in Cyprus for yet another friend’s wedding.  It does seem like everyone in my circle is starting to settle down into the married way of life, and right now that’s a million miles away for me – thank goodness!

As ever, like any other holiday, the week rattled by. And before I knew it I was back in the work routine… However, after only three days in the office, I was on the Euro Star en route to the city of love – Paris.  This did a nice job of softening the blow!

I always look forward to the overseas trade shows as an ideal opportunity to meet up with European based clients who I would never otherwise see.  Also it’s ideal to maintain and grow new business relationships and listen to what new and exciting product launches are in the pipeline.

On the whole, the feedback about the show was great. Each client that I visited was delighted that they had supported it and more so that they had generated some serious business leads.

One thing I wasn’t looking forward to was the EURO.  I won’t go into too much detail about the cost of drinks out in Paris because it pains me but I think I had the most expensive round for TWO drinks ever when the bill came to 23 Euros. That’s for 1 pint and a Baileys! Can anyone outdo that?

The beauty of the overseas expos is that it’s usually acceptable to have a bottle of beer while chatting on the stands (thank you Suplex). Although I never quite expected to find myself sinking shots of Pernod and Lemon Liqueur with Lobby (my usually tee-total colleague) on the final morning with our clients EEC and MTS Exhausts.

Anyway, at least I slept like a baby on the journey home….

Finally, and on a more recent note, I have just got back from the Mechanex at Sandown Park, which looked to be a great success for everyone involved. Clearly, the CAT crew were out in force at the show ensuring that we are au fait with all the upcoming launches for 2010.

It was a non-stop couple of days and I would like to thank everyone for taking the time to chat, especially at such a busy show – your time is always appreciated and valued!

This post was written by:

- who has written 4 posts on CAT Magazine.


One Response to “Why you can’t beat an aftermarket trade show”

  1. You can really build a successful business with tragetted leads, provided of course they are managed correctly.

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