Tyre retailers and fitters are being warned to get their act together on tyre recycling after nine people were fined almost Â£75,000 for illegally dumping used tyres.
The warning, made by the Tyre Recovery Association, comes as it launches a major recycling aftermarket and consumer awareness campaign.
The campaign is designed to help garages and retailers sell the recycling fee to customers, explained TRA secretary general Peter Taylor OBE.
â€œMany motorists do not understand the complex operations and infrastructure that is required to dispose of used tyres in a safe, legal and environmentally sound manner,â€ he said. â€œConsequently, many dealers face resentment from customers when they have to pay a recycling fee.â€
The TRA has produced a selection of free posters and leaflets focussing on the wide range of uses for recycled tyre materials such as synthetic sports pitches, childrenâ€™s playground surfaces and fuel sources for cement kilns.
The campaign kicks off in timely fashion with a special World Cup poster.