A little change for Magic Tree

The Little Trees brand will incorporate over 60 fragrances
The Little Trees brand will incorporate over 60 fragrances

One of the most recognisable brands in the UK aftermarket, Magic Tree air fresheners has announced a name change.

Saxon, which distributes the Magic Tree fresheners exclusively, has announced that from this month the Magic Tree brand will change its name to Little Trees.

Launched in the UK in the 1960’s, the Magic Tree brand has become on the most recognisable faces in the aftermarket, selling over 200 million units. Over the course of the brand’s history its fragrance line has been extended from one initial offering to over 30.

The new Little Trees brand will double that line with over 60 fragrances. The brand will also be accompanied by its own dedicated website, which will contain full product information on the range, as well as interactive media.

Saxon chief executive David Kent said: “The decision was made to change the name from Magic Tree to Little Trees in order to open up new sales opportunities for our customers. The Little Tree brand offers more fragrance varieties, designs, POS and marketing material and support from the USA.

“This increased offering gives us and our customers more choice, variety and flexibility.”

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

NEW HOME FOR ABSOLUTE ALIGNMENT

Firm moves to new, larger Aldershot HQ

Read More

AXALTA COMPLETES U-POL ACQUISITION

Deal for body consumables company valued at $590m

Read More

CAZOO ACQUIRES SMH, DOUBLING REFURB CAPACITY

£70m deal vastly expands the retail start-ups preparation and logistics capability

Read More

AUTOMECHANIKA DIGITAL PLUS HAPPENING NOW

Automechanika Frankfurt is underway in a limited physical form at the Messe Frankfurt showground as well as online through a ‘Digital Plus’ form, a combination known as a ‘hybrid’ event. READ: AUTOMECHANIKA B’HAM TO HOLD 2022 […]

Read More

SUPPLIER NEWS: APEC BLACK IN AT PARTS IN MOTION

Bristol-based supplier’s premium brand now in at online retailer

Read More

Go to comments

Your email address will not be published. Required fields are marked *