One of the most recognisable brands in the UK aftermarket, Magic Tree air fresheners has announced a name change.
Saxon, which distributes the Magic Tree fresheners exclusively, has announced that from this month the Magic Tree brand will change its name to Little Trees.
Launched in the UK in the 1960â€™s, the Magic Tree brand has become on the most recognisable faces in the aftermarket, selling over 200 million units. Over the course of the brandâ€™s history its fragrance line has been extended from one initial offering to over 30.
The new Little Trees brand will double that line with over 60 fragrances. The brand will also be accompanied by its own dedicated website, which will contain full product information on the range, as well as interactive media.
Saxon chief executive David Kent said: â€œThe decision was made to change the name from Magic Tree to Little Trees in order to open up new sales opportunities for our customers. The Little Tree brand offers more fragrance varieties, designs, POS and marketing material and support from the USA.
“This increased offering gives us and our customers more choice, variety and flexibility.”