A1 motor factors to increase trade marketing

by

A1MFA1 motor factors members have agreed to increase the scope of its trade marketing program.

At a recent meeting of members of the group, it was agreed that independent factors need to fight harder to stay afloat in a turbulent market.

As part of the new initiative, the A1 group will be providing its factor members with a range of new marketing material. The group says this material can be personalised for each individual member. The marketing material is also designed to allow members to maintain existing industry partnerships and grow closer business relationships with customers.

The range includes sales and information brochures, regular customer special offer and incentive flyers, garage job diaries and year planners.

The group says it is interested in speaking with independent motor factors that might consider joining the A1 motor factors group.

ECP BOSS: INDEPENDENTS MUST ‘CLOSE GAPS’ IN DIGITISATION

Independents need ‘to keep up with the rest of the automotive sector’ to compete, says Andy Hamilton

Read More

MIDWEST REBRANDS UNDER ARNOLD CLARK BANNER

Factor chain, including Monmore Auto Parts, under group corporate identity

Read More

CMA: UNIVERSAL COMPONENTS MUST SELL CV FACTOR BUSINESS

Competition and Markets Authority rules that Universal Components must sell 3G Truck and Trailer Parts

Read More

IGA PRODUCES NEW CORONAVIRUS GARAGE GUIDE

Guidance for garages produced in electronic booklet

Read More

RISING MATERIAL PRICES ‘HERE FOR THE LONG TERM’ WARNS PRODUCER

Increase in prices of finished parts ‘unavoidable’ as platinum group metal prices soar

Read More

Go to comments

Your email address will not be published. Required fields are marked *