A1 Motor Stores has revamped its consumer facing website and created a new members-only intranet portal.
New sections on www.a1motorstores.co.uk include hints and tips from experts as well as DIY guide produced in collaboration with Haynes manuals.
Users can search for their local A1 store, see products on special offer and get gift ideas.
Importantly for A1â€™s 189 members, sales made online are channeled to their individual ecommerce sites.
The A14U intranet keeps members up-to-date with the latest A1MS news and events and includes member profiles and supplier information
A1 chief Derrick Lawton said the new online offering was the result of heavy investment.
He added: â€œWe are confident that users will find this new website much easier to find the products that they are looking for â€“ therefore driving greater business to our members.â€