A1MS drives member sales with new website

The new site has consumer appeal
The new site has consumer appeal

A1 Motor Stores has revamped its consumer facing website and created a new members-only intranet portal.

New sections on www.a1motorstores.co.uk include hints and tips from experts as well as DIY guide produced in collaboration with Haynes manuals.

Users can search for their local A1 store, see products on special offer and get gift ideas.

Importantly for A1’s 189 members, sales made online are channeled to their individual ecommerce sites.

The A14U intranet keeps members up-to-date with the latest A1MS news and events and includes member profiles and supplier information

A1 chief Derrick Lawton said the new online offering was the result of heavy investment.

He added: “We are confident that users will find this new website much easier to find the products that they are looking for – therefore driving greater business to our members.”

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

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