AAG ACQUIRES PLATINUM INTERNATIONAL

The Alliance Automotive Group (AAG) has acquired battery distributor Platinum International. Terms of the deal have not been disclosed.

Previously known as UK Batteries, Platinum International was formed in 2002 by Chris Taylor following the sale of a previous battery venture. Speaking about the acquisition, he said: ““I am delighted to see Platinum become part of AAG, especially with its reputation as a leader in the UK market. Platinum has been built over a long period of time and I would like to thank my team for their hard work and contribution to making the business a success. The development of Platinum is also a testament to how much support and loyalty we receive from our customers and suppliers and I am convinced that, together with AAG, Platinum will continue to achieve great things. I am confident that I’ve found the best long-term home for the business.”

AAG, which is owned by the U.S based Genuine Parts Company, has made a number of acquisitions in the UK over the year to date, most of which have been all-makes motor factors. Platinum joins Apec Braking and BTN Turbo as AAG’s specialist distributors.

Steve Richardson, Managing Director of AAG UK stated, “We are excited to welcome Platinum into our UK business and to strengthen our position in the UK battery market. We have tremendous respect for Platinum as a long standing supplier to our Group and are confident the integration of the company into AAG will add value for all our customer and lead to long term, sustainable, growth. Platinum has a strong and talented management team and is an excellent strategic fit for our group”.

 

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

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  1. what does this mean for other battery suppliers to the AAG? And, who outside of the AAG would want to continue to use them?