The company hopes its new labels will give the oil range a newfound impetus, allowing customers to see them more easily on retailerâ€™s shelves.
The new labels have been designed to give consumers more information at point-of-sale. Theyâ€™ll be rolled out across ACDelcoâ€™s 1 and 5-litre oil ranges.
Lee Quinney, ACDelcoâ€™s general manager, said: â€œThe new look labeling will help further increase the visibility of oils within ACDelcoâ€™s lubricants product range in front of that all important audience, the customer, while also strengthening brand awareness.â€
CAAR is currently the largest organisation for car accessory shops and motor factors.