ACDelco launches new labels at CAAR show

by
ACDelco's new-look labels
ACDelco's new-look labels

Aftermarket supplier ACDelco used the recent CAAR trade show to launch a new-look labeling programme across its oils range.

The company hopes its new labels will give the oil range a newfound impetus, allowing customers to see them more easily on retailer’s shelves.

The new labels have been designed to give consumers more information at point-of-sale. They’ll be rolled out across ACDelco’s 1 and 5-litre oil ranges.

Lee Quinney, ACDelco’s general manager, said: “The new look labeling will help further increase the visibility of oils within ACDelco’s lubricants product range in front of that all important audience, the customer, while also strengthening brand awareness.”

CAAR is currently the largest organisation for car accessory shops and motor factors.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

ECP BOSS: INDEPENDENTS MUST ‘CLOSE GAPS’ IN DIGITISATION

Independents need ‘to keep up with the rest of the automotive sector’ to compete, says Andy Hamilton

Read More

MIDWEST REBRANDS UNDER ARNOLD CLARK BANNER

Factor chain, including Monmore Auto Parts, under group corporate identity

Read More

CMA: UNIVERSAL COMPONENTS MUST SELL CV FACTOR BUSINESS

Competition and Markets Authority rules that Universal Components must sell 3G Truck and Trailer Parts

Read More

IGA PRODUCES NEW CORONAVIRUS GARAGE GUIDE

Guidance for garages produced in electronic booklet

Read More

RISING MATERIAL PRICES ‘HERE FOR THE LONG TERM’ WARNS PRODUCER

Increase in prices of finished parts ‘unavoidable’ as platinum group metal prices soar

Read More

Go to comments

Your email address will not be published. Required fields are marked *