Pump manufacturer Airtex has modified its branding and strapline as part of a new upcoming marketing campaign.
The red logo has been retained but will now supported by ‘bold, industrial imagery’, as well as ‘darker colours and the introduction of linear flow lines as part of company graphics that adapt and change across different media, represent flowing water and fuel’ according to the firm’s marketing agency.
New packaging will highlight the three year warranty on the products, as well as the fact that it is made in the EU.
Sam Robinson, Marketing Manager at First Brands which distributes Airtex, said: “It’s crucial that our branding identifies us as exactly who we are – modern and forward thinking, but with a long history and decades of combined experience in our research and engineering teams to draw on”.
“We believe this brand refresh does exactly that, giving us an eye-catching identity for Airtex that more and more technicians are already beginning to recognise and trust.