Component chain Andrew Page (AP) is to phase out the Camberley Auto Factors (CAF) brand over the next two months. Existing AP branches will also be updated with new signage.
“We understand that there is a great deal of goodwill to both of our brands, and the decision to bring these two families together under one title was not taken lightly.” explains Simon Mullin, Sales and Marketing Director, AP. “However, as we look to the future and expand into new operations, it’s important that we present a clear identity to our customers, staff and our suppliers.”
Jim Sumner, Chairman, AP, commented: “I think that sends a very strong message about a national brand in Andrew Page and that to us is important piece of what we do as we move forward.”
The rebranding of the Andrew Page Group is expected to be complete be the end of September. The news closely follows it’s re-joining of The Parts Alliance.