Around a third of the former Parts Alliance branches have now had new signage and display materiel in the GSF Car Parts image.
Last November, the business group made the surprise announcement that the twelve local brands totalling around 170 branches would unite under one identity. Social media posts from the company confirm that what is a large rebranding exercise is well under way.
“Operating nationally as one brand for the first time enables us to streamline more of our processes and to implement improvements across the business more quickly and efficiently. This rebrand precedes an exciting period of investment in stock, staff, innovative technology and a larger UK footprint” Mark Eburne said at the time that the rebranding was announced”.