ASA RESPONSE COULD IMPACT USED CAR DEALERS

Glyn Hopkin dealership

In a move that could have far-reaching consequences on the used car industry, the Advertising Standards Authority has upheld a complaint against two lineage ads for car dealer Glyn Hopkin. The adverts related to two three-year old Alfa Romeo vehicles, and the complaint was that the vehicles were not advertised as being ‘ex-fleet’.

The vehicles in question had been registered directly to Fiat- Chrysler Automobiles (FCA). In response, the dealer said that the vehicles were not for sale directly from the website and that would-be purchasers would be able to see all the documents related to any particular car.

Glyn Hopkin stated that they bought the advertised vehicles directly from FCA and that an ex-fleet did not suggest that it had multiple drivers. Furthermore, the actual previous usage, irrespective of the registered keeper, could not be categorically defined on a used car and they stated that such information had not been given to them by FCA.

SMMT was asked for its input. It said that it believed that the Office of Fair Trading’s (OFT) ‘Guidance for second hand car dealers’ only applied to ex-fleet vehicles that might have had multiple users, and that by describing a vehicle as ex-fleet did not necessarily mean that it had been used by more than one driver.

SMMT also pointed out that the new car market had changed radically in the UK, through the growth in popularity of PCP and lease schemes, where most of the vehicles were owned by fleet management/vehicle leasing companies.

The ASA accepted these points, but still ruled that the advert broke guidelines and that it, and all others like it, must state that if a vehicle had been part of a fleet if had been used for business purposes, even if they had been in the hands of a single user from new, as had been the case with both of the cars in question.

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

CAT Awards networking lunch 2022: Nominations open!

Nominate the best in the industry today

Read More

MOT EXTENSION LEAD TO GARAGES BORROWING FUNDS

A report from a London-based lender has found that funding requests from MOT stations are up by 35% compared with pre-pandemic levels

Read More

People News: Steve Padbury awarded NGK Sales Performer of the Year

Recently retired Padbury scoops prize for FY 2020

Read More

Supplier Update: Rossmore Lubricants to distribute Gulf range

Firm to become sole importer and distributor of the famous blue and orange brand throughout UK and Ireland

Read More

Supplier update: Trico in at Parts For Machines

New heavy machinery parts distributor secures supply contract with wiper firm

Read More

Go to comments

Your email address will not be published. Required fields are marked *