Autoglym under fire for direct sales move

Autoglym has come under fire from retailers after launching a new web shop to sell direct to consumers.

It will sell the entire Autoglym range of car, motorcycle and gift pack products.

The supplier said the move is a reaction to rogue internet sellers who are undermining the brand by under-pricing and misusing the logo.

In a letter to retailers, MD Paul Caller stressed that the retail network remains Autoglym’s preferred route to market.

“Face-to-face advice and retailer recommendation has been one of the foundations of the Autoglym retail success,” he said.

He added that all products on the new site would be sold at full RRP and that postage and packaging would be charged for.

However, one Autoglym seller told CAT: “They should only have supplied genuine car accessory shops in the first place and woken up earlier to the fact that the internet was not going to go away.”

Retailer representative CAAR said it would continue to monitor the site closely to make sure Autoglym keeps its pricing promise.

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

TRIBUTES PAID TO RICHARD PARRY-JONES

Marshall Motor Group Chairman has died following an accident

Read More

PRA FIGHTS AGAINST RETAIL VIOLENCE

Initiative launched to prevent aggressive behaviour towards retail employees

Read More

AUTOINFORM EVENT RE-SCHEDULED TO NOVEMBER

Organisers confident that training event will finally take place late in 2021

Read More

EAG UPGRADES WAREHOUSE MANAGEMENT

Leeds-based firm install MAM warehouse management system

Read More

SEMI-AUTOMATED BATTERY ASSEMBLY LINE ESTABLISHED

Comau UK chosen to implement highly automated production

Read More

Go to comments

Your email address will not be published. Required fields are marked *