Italian aftermarket show Autopromotec has revamped its website to encourage more visitors to the biennial show.
The new website at autopromotec.it is designed to make navigation easier and better show off what the Bologna show, next held from May 22 to May 26 in 2013, has to offer.
Besides information on the event, visitors can access releases, photographs, videos and an on-line catalogue.
From September a new area of the website will go live with the goal of making it as easy as possible to visit the show by allowing flights and discounted accommodation to be booked online.
Other new elements which Autompromotec hopes will encourage travelers from the UK include the largest ever area dedicated to diagnostics and the chance to set up appointments, through the website, to explore export opportunities with other attendees.