BEHR HELLA SERVICE LAUNCHES NEW BRANDING CONCEPT

PROMOTION ARTICLE ON BEHALF OF BEHR HELLA SERVICE

premium_line

Thermal management expert, Behr Hella Service, is further increasing the transparency of its portfolio by introducing a new Premium Line branding from the beginning of 2017. More than 7,500 products currently encompass the Behr Hella Service range, which will be grouped under two different markings. The Premium Line will include around 4,500 products produced by original equipment (OE) manufacturers, with the remaining 3,000 products forming the basis of Behr Hella Service’ standard product range.

In many cases customers will still be able to choose between an OE or standard product for specific applications, with Behr Hella Service maintaining its strategic focus on product quality, price levels and service. Standard products will produce equal performance under normal conditions, whereas the OE Premium Line offers higher performance reserves to cope with extreme conditions and are designed to last for the entire life of the vehicle.

As well as making the total offering as uncomplicated as possible, the new branding will be reflected in all reference data, such as in the electronic TecDoc CATALOG system, future printed catalogues and on product packaging. Therefore, customers will be able to clearly choose between Premium Line and standard products for each specific application, ensuring that they are able to fit the most suitable solution for the vehicle owner.

The complete Behr Hella Service range is an impressive offering, which includes radiators, intercoolers, compressors, water pumps, Visco® fans, condensers, filter dryers, expansion and throttle valves, evaporators, switches, blowers, expansion tanks, radiator fans and even the oil required for the air conditioning system. The company will continue to offer its customers the local availability, sales support, technical service and training for which it is renowned.

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