Birchwood and Shell in supply deal

Shell will now be the official lubricants supplier to Birchwood
Shell will now be the official lubricants supplier to Birchwood

The Birchwood Motor Group has today agreed a deal with Shell Lubricants which will see Shell become the official supplier for the service network.

10 dealerships and workshops in the Birchwood chain will now benefit from the supply deal with Shell.

As well as providing Birchwood with its full lubricants range, Shell has also pledged to provide the network with full training in its lubricant technology, as well as supplying marketing resources.

Birchwood’s group finance director John Newton said: “We are pleased to be teaming up with Shell Lubricants as it is a brand that we have identified our customers already know and trust.

“As our business continues to grow, having Shell’s competitive pricing structure and professional support helps us ensure that we are providing a strong value offering to our customers, whilst creating cost savings for the business.”

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

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