Birchwood and Shell in supply deal

Shell will now be the official lubricants supplier to Birchwood
Shell will now be the official lubricants supplier to Birchwood

The Birchwood Motor Group has today agreed a deal with Shell Lubricants which will see Shell become the official supplier for the service network.

10 dealerships and workshops in the Birchwood chain will now benefit from the supply deal with Shell.

As well as providing Birchwood with its full lubricants range, Shell has also pledged to provide the network with full training in its lubricant technology, as well as supplying marketing resources.

Birchwood’s group finance director John Newton said: “We are pleased to be teaming up with Shell Lubricants as it is a brand that we have identified our customers already know and trust.

“As our business continues to grow, having Shell’s competitive pricing structure and professional support helps us ensure that we are providing a strong value offering to our customers, whilst creating cost savings for the business.”

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

National Auto Parts name to be dropped

Friction company to be renamed after parent company

Read More

GS Yuasa spend on national TV advertising

Combined brands to be marketed together for the first time

Read More

ECP opens Cirencester branch

New location for national chain in the Cotswolds

Read More

DVSA: ‘Stop using scissor lift immediately’ notice, following collapse

Users of Saturnus range of lifts advised to stop use until a repair kit has been installed

Read More

Optimal changes name to UKS Distribution

Rebrand follows from recent MBO by Geoff Jones

Read More

Go to comments

Your email address will not be published. Required fields are marked *